| | 05-01-2012, 03:54 PM #102
This is not entirely true if you look at the overall picture. Apple has a trajectory similar to MS in the 80s/90s where they dominated with share and banked on that. Apple has approached it with a closed loop eco system which is smart and maintains the customer experience so they will maintain share but will level off in less than five years due to lack of innovation (retina display, really?), competitive pressure and market saturation.
Originally Posted by addic0sted44
Android has grown tremendously but Google used a very fragmented market penetration model which has lead to a large amount of bloatware, sub-par hardware and lack of unified support. Their recent purchase of Motorola is the first major step on tying up loose ends and emulating the Apple model. What will happen is customer defection as the configuration aspect will be removed slowly by Google. This is one of the key selling points, besides low to little entry cost for Android.This will eventually lead to diminished market share around the same time Apple is leveling off.
Microsoft, while producing a very solid UI has simply not made any progress. They are building in app count but they continue to eliminate and reduce benefits or programs that created some customer goodwill. They have also alienated their core developers and continue on the traditional Microsoft path of little to no continuity in program support or feature support. In addition one of the big players, LG, dropped Microsoft and went strictly with Android because they can not sell WP7 phones. Admittedly LG has been sucking wind in handset design and execution but they still are a key player.
So in essence RIM is targeting the right competitor because they are the most entrenched and are creeping into enterprise which is RIM's area of share.