- 04-30-2012, 04:55 PM #51
The fact that 2 large buses parked directly outside an apple store, and all the protestors were able to stand outside and chant without any police or security turning up or stepping in (as far as the video shows) makes me think Apple did it themselves.
But its genius viral marketing as we're all here discussing it and speculating.
If it was RIM, im very impressed, its so left field from them and would show a complete step up in their game. If theres more flashmobs at phone stores around the world in the coming days and weeks then its obviously a global marketing campaign for.....something, if not, then probably just something aussie based
- 04-30-2012, 05:51 PM #54
I think if it is RIM, it's the release of the PB LTE and it will work on Australia's LTE network which will put a big dent in Apple's reputation in that area given their recent LTE debacle there.
The instant I saw the black background with white print I thought RIM, PLUS it's a great way to cap of this week's BBW.
- 04-30-2012, 05:56 PM #55
- CrackBerry Abuser
04-30-2012, 06:08 PM #57
- 238 Posts
This isn't like the old RIM??? Yeah. Uh... under new management much?
I have no clue who is behind this. I'm just posting to make the point that the fact that RIM didn't do this sort of thing before, means NOTHING.
- 04-30-2012, 06:35 PM #60
- 04-30-2012, 06:38 PM #61
Well hopefully something great is released come May 6th that will know our pants off.
Most blogs are going to rip rim apart for this campaign, but let's wait and see how the more conventional media takes it. It might make for a lot of news articles, and if they put a positive spin on the tactic, it could mean a lot of good free press for RIM.
- 04-30-2012, 07:43 PM #68
RIM responsible for 'Wake Up' campaign - Business - News - ZDNet Australia
We can confirm that the Australian "Wake Up" campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on 7 May that will aim to provoke conversation on what "being in business" means to Australians.Why is it that when your contract commitment is up, the phone you always wanted is now old and the phone you now want won't be out until the next quarter?
Curve 8330 126.96.36.199 -> Bold 9650 188.8.131.526 Plus not one but two totally awesome kickin' Playbooks
- 04-30-2012, 07:51 PM #69
I personally think that this campaign is brilliant. It happened in Sydney and probably took a maximum of 100 people that were hired for a day yet a generated so much buzz that people all over the world are talking about it.
This campaign would've been ideal before a BB10 launch and imagine if it was done all around the world, that would've gotten alot of people talking... but unfortunately we all know that BB10 is months away and that the annoucement will be something small. The best thing that could be announced is a new 4g PlayBook.
- 04-30-2012, 08:15 PM #74
But I thought RIM promised increased marketing efforts in the North American Markets, not Down Under...
- 04-30-2012, 08:39 PM #75
Launch of the 4G Playbook??
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