RIM may be behind the Wake Up Stunt at Apple Store

**oz_insatiable** · 04-30-2012, 04:55 PM

The fact that 2 large buses parked directly outside an apple store, and all the protestors were able to stand outside and chant without any police or security turning up or stepping in (as far as the video shows) makes me think Apple did it themselves.

But its genius viral marketing as we're all here discussing it and speculating.

If it was RIM, im very impressed, its so left field from them and would show a complete step up in their game. If theres more flashmobs at phone stores around the world in the coming days and weeks then its obviously a global marketing campaign for.....something, if not, then probably just something aussie based

**playbookster** · 04-30-2012, 05:20 PM

the countdown is probably the new playbook

**southlander** · 04-30-2012, 05:32 PM

If it is RIM, clever tactic. But an insulting message to send.

Sent from my BlackBerry 9850 using Tapatalk

**Stewartj1** · 04-30-2012, 05:51 PM

I think if it is RIM, it's the release of the PB LTE and it will work on Australia's LTE network which will put a big dent in Apple's reputation in that area given their recent LTE debacle there.

The instant I saw the black background with white print I thought RIM, PLUS it's a great way to cap of this week's BBW.

**llllBULLSEYE** · 04-30-2012, 05:56 PM

Originally Posted by stewartj1

I think if it is RIM, it's the release of the PB LTE and it will work on Australia's LTE network which will put a big dent in Apple's reputation in that area given their recent LTE debacle there.

The instant I saw the black background with white print I thought RIM, PLUS it's a great way to cap of this week's BBW.

I was thinking the same thing

**Stewartj1** · 04-30-2012, 06:00 PM

Originally Posted by mphillips828

Also, this is just proof that people want reasons to rip on RIM...if in 2 days we find out its Apple who staged this and its announcing some Apple news...people will be like "OMG this is amazing, genius!!" but because people think its RIM everyone starts instantly ripping into how their previous marketing methods were terrible and how this is horrible as well...

Just remember people...Apple made this HUGE buzz over their webpage, and all possible outlets about something coming to iTunes...and it turned out to be that they can now sell The Beatles on iTunes...again if RIM did this...everyone would rip on them saying its terrible marketing and they shouldn't have created this hype...Apple it the top company and with that power people believe everything they do must be the right and best thing...yet, do the same thing with RIM and its crap...PlayBook commercials were identical to Apple commercials, showing just the device and someone's hands using apps, or playing games or whatever...and if u think about it, its identical to what Apple has done with them showing their iPhone and just showcasing their apps and powers...yet RIM gets ripped on

Agree 100%. .

**BSFA2008** · 04-30-2012, 06:08 PM

Originally Posted by chrisy520

Maybe it's meaningless.

It does sound like the beta phone commercial though.

It doesn't seem like something RIM would do.

I've seen the "doesn't seem like RIM" comment so much. Don't forget, everybody, that management had recently changed. They're doing things differently now. This could be part of a new more aggressive RIM.

This isn't like the old RIM??? Yeah. Uh... under new management much?

I have no clue who is behind this. I'm just posting to make the point that the fact that RIM didn't do this sort of thing before, means NOTHING.

**nesstheraven** · 04-30-2012, 06:26 PM

Looks like it is RIM:

BlackBerry admits it is behind "Wake Up" stunt - mobile phones, smartphones, Blackberry, rim, samsung - PC World Australia

**pseudo7** · 04-30-2012, 06:28 PM

Well, that's just embarrassing.

**llllBULLSEYE** · 04-30-2012, 06:35 PM

Originally Posted by nesstheraven

Looks like it is RIM:

BlackBerry admits it is behind "Wake Up" stunt - mobile phones, smartphones, Blackberry, rim, samsung - PC World Australia

Nice!
Good job RIM
this is def not the RIM we used to know
I like it

**nesstheraven** · 04-30-2012, 06:38 PM

Well hopefully something great is released come May 6th that will know our pants off.

Most blogs are going to rip rim apart for this campaign, but let's wait and see how the more conventional media takes it. It might make for a lot of news articles, and if they put a positive spin on the tactic, it could mean a lot of good free press for RIM.

**Doc Z** · 04-30-2012, 06:39 PM

I just hope they don't epically fail again come May 6th.

**canuck_67** · 04-30-2012, 06:39 PM

It wasn't RIM.

It was a new company called SaGoRiNo.

Wait for the real annoucement.......coming soon.......

**calicocat2010** · 04-30-2012, 06:41 PM

Originally Posted by canuck_67

It wasn't RIM.

It was a new company called SaGoRiNo.

Wait for the real annoucement.......coming soon.......

Canuck, RIM announced it was Them.

Sent from my BlackBerry 9900 using Tapatalk

**dynot** · 04-30-2012, 06:46 PM

So what could they possibly announce on Sunday and why wouldn't they announce it during the conference? Odd.

**hpjrt** · 04-30-2012, 06:50 PM

I think the article said the reveal would be May 7th. That didn't make much sense to me but I didn't write the article.

**dynot** · 04-30-2012, 06:57 PM

Originally Posted by hpjrt

I think the article said the reveal would be May 7th. That didn't make much sense to me but I didn't write the article.

That would make more sense than a Sunday.

**louzer** · 04-30-2012, 07:43 PM

RIM responsible for 'Wake Up' campaign - Business - News - ZDNet Australia

We can confirm that the Australian "Wake Up" campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on 7 May that will aim to provoke conversation on what "being in business" means to Australians.

A reveal to provoke conversation on what "being in business" means? This is almost as puzzling as the Flash mob itself!

**koolrosh** · 04-30-2012, 07:51 PM

I personally think that this campaign is brilliant. It happened in Sydney and probably took a maximum of 100 people that were hired for a day yet a generated so much buzz that people all over the world are talking about it.

This campaign would've been ideal before a BB10 launch and imagine if it was done all around the world, that would've gotten alot of people talking... but unfortunately we all know that BB10 is months away and that the annoucement will be something small. The best thing that could be announced is a new 4g PlayBook.

**mikelcal** · 04-30-2012, 08:04 PM

Originally Posted by canuck_67

It wasn't RIM.

It was a new company called SaGoRiNo.

Wait for the real annoucement.......coming soon.......

ohh , I get it. Samsung Goolge RIM and Nokia its funny cuz its true!

**xiaohuaxing** · 04-30-2012, 08:12 PM

"A reveal will take place on 7 May that will aim to provoke conversation on what "being in business" means to Australians."

Sounds boring, not to mention irrelevant to me, non-Australian

**mikelcal** · 04-30-2012, 08:13 PM

Well, whoever wants to make a profit and make some shirts, go for it, this is the font they used.

Alte Haas Grotesk Font | dafont.com

or just download it below.

**Stewartj1** · 04-30-2012, 08:15 PM

RIM stepping out of the box. Interesting.

**mikelcal** · 04-30-2012, 08:15 PM

Originally Posted by xiaohuaxing

"A reveal will take place on 7 May that will aim to provoke conversation on what "being in business" means to Australians."

Sounds boring, not to mention irrelevant to me, non-Australian

Like someone mentioned, probably has to do with the release of a 4GLTE tablet. Apple has been under fire for advertising their HSPA+ ipad 3 as being 4G. We'll see when its revealed I guess.

But I thought RIM promised increased marketing efforts in the North American Markets, not Down Under...