RIM Investing $1 Billion Dollars into the Launch of BlackBerry 10
That's huge money.
compares to Microsoft W8 campaign !
RIM Investing $1 Billion Dollars into the Launch of BlackBerry 10 | NerdBerry.net
Microsoft has been spending 1 Billion dollars on their advertising campaign but much of their campaign is just showing off Windows 8 as a ‘cool product’ it does not educate the users about Windows 8 nor explain how its any better than previous software. In an interview with CNBC, RIM CEO goes on record saying that RIM is investing around $1 billion dollars into the launch of Blackberry10, a third of their total cash position. Expect a campaign to rival that of Windows 8 which we’ve seen everywhere of late. The CMO has a solid marketing strategy and it will likely do a much better job at explaining the benefits of BB10 not just showing it off as ‘cool.’ Video excerpts after the break
“You guys went from having 600 million cash at hand to 2.9 Billion dollars cash at hand. The expectation is that, that will be spent in large part on marketing. Can you give us us a sense of what that will look like in a quarter of two from now?” CNBC Correspondent to Thorsten Heins.
“We will be investing into the launch of BlackBerry 10. We will provide a very strong marketing and launch campaign together with our carrier partners, we look forward to building the product in the millions, which will require us to invest in inventory. So yes you will see the cash position going down in the Q4, Q1 period. However I do not expect that position to fall below a number of about 2 billion” Thorsten Heins
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- 12-31-12, 01:05 PM #6
Interesting to see which direction they take the marketing in. The way I see it, if I start to see more and more adverts whether it's through TV or the Internet, it's a good start. Billboards, too.In BBRY we trust
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- 12-31-12, 01:10 PM #7
because their reputation is like a 3 on a scale of 1 to 10, they will need to do a lot of marketing. I can't wait to see the advertisements and watch my non-bb friends say positive things about bb. It'll be fun.
- CrackBerry Addict
12-31-12, 01:11 PM #8
- 822 Posts
Heins also said that a lot of the Carriers will be spending their own money to advertise BB10. That counts for A LOT as it gives local exposure that RIM can't possibly reach alone.
Additionally, it's worth noting that Heins said they expect to spend $900M bringing BB10 to market. That includes the production of BB10 units, so not all $1B will go to marketing.
- 12-31-12, 01:16 PM #10
That's what I like to hear! Make it or break it RIM!!Sent from my NEW PASSPORT
or a soon to be BB10 PlayBook
- BlackBerry Curve 8530 (Virgin Mobile) - BlackBerry Bold 9900 (T-Mobile) - BlackBerry PlayBook 64 gig - BlackBerry Z10 (T-Mobile) - BlackBerry Z30 WHITE (Unlocked) - Blackberry Passport (Unlocked)
- 12-31-12, 01:16 PM #11VOTE UP THE Z10!!!!!
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- 12-31-12, 01:36 PM #14
Noticed one of the new T-Mo commercials has a 9900 at the end of the spot, in a group photo. Spot features other phones, but 9900 shows up on far right at the end. 1st time I've seen a BB on a tv ad in seems like a year.It was recently pointed out to me that SugarSync was still in my signature, and no longer available for free. It was a nice (free) ride, SugarSync, but I'm seeing Box and Dropbox now, via BB10 integration.
- 12-31-12, 01:37 PM #15
Will be nice to see more!It was recently pointed out to me that SugarSync was still in my signature, and no longer available for free. It was a nice (free) ride, SugarSync, but I'm seeing Box and Dropbox now, via BB10 integration.
- 12-31-12, 01:37 PM #16
Re: RIM Investing $1 Billion Dollars into the Launch of BlackBerry 10
rims main goal will be to educate and inform customers about bb10 and how it will make their lives easier.
marketing covers so much that 1 billion is not hard to reach. from building supply chains to getting the product in end consumers hands and even seeding devices with tech bloggers and journalists.
I've been watching the windows 8 and thet are terrible. they don't show the end consumer how the live tiles make life better for them. I think their goal so far is to change the consumer perception of windows 8 into a young, hip, fun brand. in terms of educating about the product, its quite sad.
rim has already been working hard at marketing. all those positive reviews of bb10 from tech blogs and journals are part of frank boulbens bb10 marketing strategy.I LOVE MY
8310 9700 9900 Z10 Z30Passport!
- 12-31-12, 01:47 PM #19
Re: RIM Investing $1 Billion Dollars into the Launch of BlackBerry 10
Does this mean we will actually see BlackBerry10 ads on Tv here in North America? That would be great! People in the U.S need to know that BlackBerry is not only alive but they are back in a big way!! (que acdc back in black)I waited...It launched...Im still waiting...
- 12-31-12, 01:52 PM #20
That takes balls for a company in the financial position RIM is in to throw that kind of cash on a launch.
It's obvious RIM knows it's all or nothing for them now. Go big or go home.
This is definitely the approach to take, but for their sake I hope they spend that money wisely and very efficiently. They can't afford to waste money on bad marketing.
- 12-31-12, 01:57 PM #21
- CrackBerry Master
12-31-12, 02:04 PM #22
- 1,300 Posts
I am going to be extremely confident that they ARE going to deliver! This entire process sounds like it was very well planned and thought out, and not just some put together thing for a release of yet another phone. RIM knows exactly what they are doing here. It is amazing with the right people behind it all, and some of the much needed house cleaning that RIM can become a "Household" name once again, and bring back to the people, what we once had. Every step of this entire process that is building up to the Jan 30th announcement has been thought over and viewed from all angles I would say, and has taken everything into consideration. Nothing is going to stop this!
- 12-31-12, 02:08 PM #23
I don't think they would even put down $1B unless they were confident so it's a good sign either way. If the company knew their product had major issues they would opt to look for buyers instead (or some other option)
- 12-31-12, 02:50 PM #24
bottom line the target should be the younger genrations as we are more tech savey and we are what drive the tech market
- CrackBerry Abuser
12-31-12, 02:57 PM #25
- 171 Posts
The marketing to this point has been spot on......the money is huge and will go a loooong way. I really hope they have kept a few or even one "knockout" secret about the BB10......"Every tradition constructed by human beings is subject to ossified arrogance, blinding pomposity and outright bigotry. That is true not just for Judaism, not just for Christianity, not just for Islam, it is true for secular traditions as well."
Dr. Cornel West
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