RIM hopes The Bold Team will come to BlackBerry's rescue

[daveycrocket]

Yet another anti RIM artical.

I can't be bothered to repeat the theme of the thing, just more bias.

RIM hopes The Bold Team will come to BlackBerry's rescue - Yahoo!

[Darlaten]

No different than this on Fox News: RIM's Comeback Plan For Blackberry: Cartoon Superheroes? | Fox News

[NJPhilliesPhan]

If the team was called BeTorch they may have a chance since it is their most appealing phone. But promoting the Bold is wasting money.

[Saul89]

While I think releasing some statistics about the resolution campaign is nice, and maybe the concept of this as well, but the execution is awful. You can't honestly tell me that this seems like something that will actually sell more phones. The characters look awful and there's no hint of the professionalism that RIM is known for. This feels like a thrown together and cheap attempt at getting some mindshare with the consumer market.

[Buzz_Dengue]

Somebody(s) approved & signed off on this as valid idea to allocate resources to... Find that cabal and push the jettison button. RIM is not marketing breakfast cereal. This may go down as one of the most puerile, ill-advised, pathetic, unprofessional marketing blunders in the histoire of modern marketing. Squandering company capital on this type of marketing malarkey is negligent and at some level must be indicative of how deep-seated and structural the corporate malpractice is at RIM... Can you imagine being a good front line worker at RIM and seeing this campaign roll-out. How embarrassing for legitimate employees.

It really is unbelievable...

[Buzz_Dengue]

Originally Posted by daveycrocket

Yet another anti RIM artical.

I can't be bothered to repeat the theme of the thing, just more bias.

RIM hopes The Bold Team will come to BlackBerry's rescue - Yahoo!

Here is another ARTICLE... and it IS well written.
RIM's Silly Superheroes Won't Save Anything
RIM's Silly Superheroes Won't Save Anything

[BBThemes]

Originally Posted by NJPhilliesPhan

If the team was called BeTorch they may have a chance since it is their most appealing phone. But promoting the Bold is wasting money.

firstly, your wrong, the bold is a far better seller (globally at least, im sure countries/regions vary) than either of the torch devices.


secondly, lets wake up a bit people, its an infographic for a blog post, its NOT an advertising campagin.

also, its `old news` as its been on their FB page since the 27th

anybody in doubt should read the blog post over at How #TeamBlackBerry will Be Bold in 2012 [Infographic] «Inside BlackBerry - The Official BlackBerry Blog

[Darlaten]

Originally Posted by BBThemes

also, its `old news` as its been on their FB page since the 27th

anybody in doubt should read the blog post over at How #TeamBlackBerry will Be Bold in 2012 [Infographic] «Inside BlackBerry - The Official BlackBerry Blog

It's irrelevant if its "old news"; the major media players are only now reporting the story and as such, it is a fresh story in the eyes of the public. And these media outlets, rightly or wrongly, are reporting the story as RIM's current media campaign to attract people back to RIM - a compaign which, by most accounts, looks to be an embarrassment and downright insulting to existing users.

[newcollector]

Originally Posted by Darlaten

It's irrelevant if its "old news"; the major media players are only now reporting the story and as such, it is a fresh story in the eyes of the public. And these media outlets, rightly or wrongly, are reporting the story as RIM's current media campaign to attract people back to RIM - a compaign which, by most accounts, looks to be an embarrassment and downright insulting to existing users.

Lord love a duck, people! Lighten up! The characters are NOT an ad campaign. This is only a characterization of people's New Year's resolutions that were tweeted on the BlackBerry supported Clark bash. If BlackBerry users are embarrassed and insulted by this, then I can recommend a clinical psychologist who may help you discover a healthy ego. I have to admit the person I recommend smacks of a little nepotism...he is my son.

[Darlaten]

Originally Posted by newcollector

Lord love a duck, people! Lighten up! The characters are NOT an ad campaign. This is only a characterization of people's New Year's resolutions that were tweeted on the BlackBerry supported Clark bash. If BlackBerry users are embarrassed and insulted by this, then I can recommend a clinical psychologist who may help you discover a healthy ego. I have to admit the person I recommend smacks of a little nepotism...he is my son.

You and I know that it's not an add campaign but in the eyes of the press, it was treated as such. A news radio station in Vancouver had a very entertaining take on it this morning during their news update

In any event, it's good that RIM has updated its blog to indicate that its not a new media campaign and I see that the article in PC Mag has also been updated to indicate it as well as I type this. Hopefully others will follow and make the corrections.

PS - Its better to see a psychiatrist; they can at least give you medicine

[Shlooky]

So apparently RIM backs away from 'lame' BlackBerry superheroes...

RIM backs away from 'lame' BlackBerry superheroes - The Globe and Mail

RIM felt embarrassed I guess, since every new agency and blog in the world criticized it's lame efforts at whatever they were trying to do.

Shame on you RIM!!!!!!!!!!

[modine]

When will they stop throwing pasta against the wall to see if it sticks and get serious about their marketing? If they did a play on the Old Spice guy or something at least that would be funny.

[JohnEnglish]

A friend of mine who works at RIM said that this marketing campaign came from their social media marketing team and that lots of people over there are embarrassed by it.

Yeah, that marketing made me groan. I can't comment openly, but trust me... You're not the only one. It's from our social media marketing team.

[daveycrocket]

Originally Posted by Darlaten

PS - Its better to see a psychiatrist; they can at least give you medicine

A psychotherapist surely would be best, to help work through childhood insecurities.

[DocDRM]

Originally Posted by Darlaten

No different than this on Fox News: RIM's Comeback Plan For Blackberry: Cartoon Superheroes? | Fox News

I was reading that on FOX (I'm not a Fox hater like some) and noticed no by-line on the article - everyone likes to jump in and poke fun anytime something benign or wholesome is put out there. Certainly won't see articles/blogs discussing how other marketing/information/media efforts are off base when they are filled with sexual innuendo, trash. filth!

Alex Kinsella from RIM added a comment on the FOX article - click comments at the bottom of the story. I added one too. Join us there, and show our presence!