RIM to hit multiple price points with range of BlackBerry 10 devices
EDIT : You might prefer this ! RIM CMO Frank Boulben confirms there will be at least six BlackBerry 10 devices in 2013
AS VEGAS--While all eyes are on the first two BlackBerry 10 devices Research In Motion (NASDAQ:RIMM) will introduce later this month, RIM plans to eventually hit a range of price points at the high, middle and lower end of the market with its BB10 devices, according to a senior executive. RIM plans to release at least six BB10 devices in 2013, beginning with an all-touch device and a phone with a Qwerty keyboard, which it will announce Jan. 30, according to CMO Frank Boulben. The company does not have any exclusive relationships with carriers for BB10 in any markets, he said, and thus will be free to go after different market segments with its new platform and devices. "We intend over time as we transition the portfolio to have a full range of devices," he said in an interview with FierceWireless here at the 2013 Consumer Electronics Show.
When the phones launch, RIM plans to introduce a global marketing campaign, with elements including TV advertisements that specifically highlight and explain the BB10 gestural UI.
Nice eh ?
Last edited by Superfly_FR; 01-09-2013 at 01:21 PM.
Last edited by Superfly_FR; 01-09-2013 at 01:28 PM.
- 01-09-2013, 01:24 PM #4
RIM will hit a range of different price points yes, but it doesn't say in 2013, or with those 6 devices.
The two are separate things.
- 01-09-2013, 01:50 PM #5
I stand corrected based off the edit article added from crackberry.
"RIM does intend to release as least six BlackBerry 10 devices over the course of 2013, all falling into various pricing tiers."
I do wish they would clearly state of the 6 devices how many are variants and how many are unique models. Don't know why keeping that a secret would benifit them if they are trying to hint at the number anyway
- CrackBerry Addict
01-09-2013, 01:55 PM #6
- 856 Posts
Re: RIM to hit multiple price points with range of BlackBerry 10 devices
I agree and it sure would give a piece of mind to everyone once and for all.Check out my funny pet channel at C003084CA
- CrackBerry User
01-09-2013, 02:18 PM #7
- 81 Posts
I am assuming it will be similar to what happened with the OS 7 launch.There was the 9900,9810 and 9860.After the launch,other OS 7 devices started popping out with affordable prices to accommodate just about every fan of blackberry and their pocket.I hope it goes the same way because i won't invest so much in getting the Z10 only to be disappointed by the launch of a better full screen device.That would hurt...LOL
Blackberry 9800»»Blackberry 9810,Blackberry Z10 with PlayBerry 64GB
Proud Blackberry Fan
- CrackBerry Master
01-09-2013, 02:19 PM #8-------------
- 1,176 Posts
- 01-09-2013, 02:40 PM #9
I don't think we should jump to conclusions about 6 devices including a slider or an even split between qwerty and all-touch, if the surveys on here and elsewhere are true then there might be more options for expanding the all-touch range more than the qwerty e.g. you could have the n-series and a cheaper one, but would the qwerty niche support a model that merely slapped in an unnecessary higher spec for the sake of it?
If not then you could have an all-touch range of Aristo as a 5" 1080p model alongside an updated l-series, the l-series and a curve model or maybe there would be room for two levels of curve based on size perhaps and no update to the l-series for xmas.
- 01-09-2013, 02:48 PM #12
- 01-09-2013, 02:58 PM #14
- 01-09-2013, 02:59 PM #15
- 01-09-2013, 03:28 PM #16
And I was also that one who bought the PB just after the launch.
After that double experience you feel like never buying anything from Rim just after the launch. )))
- 01-09-2013, 03:28 PM #17
Just curious. By variants do they include gsm/cdma as variants? Or do they intend on 3 of each for the price points,No such thing as too many backups. Remember that.
-= Back in Black =-
Sorry I left you for 3 months.........
- CrackBerry Master
01-10-2013, 10:55 AM #21
- 1,176 Posts
Variants = price factor. Frequency bands (gsm/cdma), memory capacity are probably not going to be counted in 6. Actually, because BB supports external microSD card, I doubt they will release "memory variants".
3 unique form factors x 2 price range each = 6 total devices
These 6 may have further color & carrier-frequency variants.-------------
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