Research In Motion Poised To Conquer The Enterprise Space Once AgainThere are many reasons why enterprise customers would want to come back to RIMM. Security is only one reason, simplicity and deployment capabilities are another.And since the smartphone market is poised to keep increasing over the next several years, I think RIMM can easily ship more than 22 million corporate phones over the next 12-18 months, provided of course the new BB10 phone stands up to the competition.
And if the new BB10 device is indeed good, I think the enterprise customer will go back to RIMM with a vengeance.
His last article is really great and sums-up almost anything we've read here (add some PaaS) in a very efficient way.
Quite a long read, but 0% to bin ... enjoy !
Research In Motion Poised To Conquer The Enterprise Space Once Again - Seeking Alpha
Last edited by Superfly_FR; 12-13-2012 at 12:17 PM. Reason: paas, nos saas you dumb a$$
- CrackBerry Genius of Geniuses
12-13-2012, 12:37 PM #2
- 6,455 Posts
Yeah, Seeking Alpha is right up there with Forbes in their blatant dislike for RIM, which makes stuff like this on those sites all the more encouraging that we're not just a bunch of delusional fanboys oblivious to the inevitable demise of our beloved BB. I've always been cautiously optimistic about RIM and the potential of BB10. Each day I'm getting a little more optimistic and a little less cautious. Things are looking good.Ed
Be bold. Be pantless. Then go take a nice long nap.
- 12-13-2012, 12:48 PM #3
" It is also true that most enterprise customers have changed platforms"
Umm ... no. It's amazing how these stories keep evolving from the reality. Most enterprise customers still deploy BlackBerrys. What has happened is that many enterprises now support more than one platform vs. dropping BlackBerry altogether.
- 12-13-2012, 01:52 PM #5
But it's idiotic to suggest most enterprises have left for another platform altogether.
- CrackBerry Abuser
12-13-2012, 02:20 PM #6
- 336 Posts
- K Ink Wink
The article is very insightful, and lists the potential reasons for a BB comeback. Of course, people will continue to hate, bash and write off RIM, but everybody deserves a chance to redeem themselves.
@Superfly_FR: what do you think should be the yardstick to measure BB10 success? If you ask me, I would say it will be the profitability it brings to RIM one year after launch.Children of tomorrow live in the tears that fall today
Will the sunrise of tomorrow bring in peace in any way?
Must the world live in the shadow of atomic fear?
Can they win the fight for peace or will they disappear?
So I'd prefer to target in device units. I stand the bar at 18 millions/year for a significant come-back and profitability return.
But - despites very accurate analysis by chris U., for instance - I must say I have to wet my finger to give a concrete answer ... lest round it from 15 million (success) to 20 million (brilliant success). Above that ... well ... some will start to write in books for future marketing students and it might be a case study (the bad - the good) for several decades, nothing less !
- 12-13-2012, 06:02 PM #8
- CrackBerry Newbie
12-14-2012, 06:31 AM #11
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