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Old 02-12-2012, 04:34 PM
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Default Research In Motion to expand footprint to 160 cities in India

I find RIM's rapid global market expansion rather remarkable.. RIM is currently pressing hard into new markets at a very accelerated pace.

BlackBerry-maker Research In Motion to expand footprint to 160 cities in India - The Economic Times
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Old 02-12-2012, 04:50 PM
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RIM has a huge presence in India. Blackberrys are very popular here and since we are about six months behind the western tech world we are more patient with tech catching up.

In my friend circle everyone has a BB. I find it amazing that when we go out as a group of 5 couples, there are ten BBs on the table and always wonder what Crackberrians would say about that. Amongst us we have ten BBs and six PBs. 5 9900s, 3 9700s, 1 Curve 3g and 1 9860.

RIM has a lot of leverage here to the extent that when people compare the latest Android or iPhone with BBs with their cell phone retailer, the retailer normally responds that they shouldn't compare those with BBs as BBs are a different class altogether. I have seen the retailers trash the Samsung Note etc in favour of BBs.

RIM just has to build on this in India. Already the market is awash with rumours of BB10 devices and I feel if RIM gets it right they will rule this market.

RIM has 15% of smartphone market share in India as compared to 2% market share of iPhone. By the time LTE is rolled out in India the BB10 devices should be in place.
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Old 02-12-2012, 08:47 PM
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RIM really needs to capitalize here and establish significant penetration and marketing brand here ... they cannot afford to drop the ball again ....
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Old 02-12-2012, 09:20 PM
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Good news, India is a jewel of a market to be popular in.
The article makes the case that RIM is on the right path when offering a selection of devices to their customers. Theres nothing wrong with 3 price points.
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Old 02-13-2012, 07:47 PM
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its just in north america that bbs arent popular. everywhere else in the world you can see them everywhere

just like nokia
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Old 02-14-2012, 10:49 PM
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Quote:
Originally Posted by phoreoneone View Post
its just in north america that bbs arent popular. everywhere else in the world you can see them everywhere

just like nokia
Actually in Canada, Blackberry has 35-40% of smartphone market share from an article in The Toronto Star in Dec. It's really only the USA market that has been swamped by Iphone and Android.
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Old 02-14-2012, 10:51 PM
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Quote:
Originally Posted by sam_b77 View Post
RIM has a huge presence in India. Blackberrys are very popular here and since we are about six months behind the western tech world we are more patient with tech catching up.

In my friend circle everyone has a BB. I find it amazing that when we go out as a group of 5 couples, there are ten BBs on the table and always wonder what Crackberrians would say about that. Amongst us we have ten BBs and six PBs. 5 9900s, 3 9700s, 1 Curve 3g and 1 9860.

RIM has a lot of leverage here to the extent that when people compare the latest Android or iPhone with BBs with their cell phone retailer, the retailer normally responds that they shouldn't compare those with BBs as BBs are a different class altogether. I have seen the retailers trash the Samsung Note etc in favour of BBs.

RIM just has to build on this in India. Already the market is awash with rumours of BB10 devices and I feel if RIM gets it right they will rule this market.

RIM has 15% of smartphone market share in India as compared to 2% market share of iPhone. By the time LTE is rolled out in India the BB10 devices should be in place.
India is a true Crackberry Nation! Hip hip hooray! Keep up the BB Love!
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Old 02-14-2012, 11:18 PM
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India adds/sells more cell phone users every year than Canada's population. I think RIM will be # 1 in India in coming years especially when it is endorsed by Bollywood.
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Old 02-15-2012, 12:37 AM
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Quote:
Originally Posted by sam_b77 View Post
RIM has a huge presence in India. Blackberrys are very popular here and since we are about six months behind the western tech world we are more patient with tech catching up.

In my friend circle everyone has a BB. I find it amazing that when we go out as a group of 5 couples, there are ten BBs on the table and always wonder what Crackberrians would say about that. Amongst us we have ten BBs and six PBs. 5 9900s, 3 9700s, 1 Curve 3g and 1 9860..
next time you go out you should take a pic of all those blackberries on the table and send to Kevin
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Old 02-15-2012, 01:05 AM
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In Nigeria blackberries rule the smartphone market, the rich and the poor have them and more of the poor want them badly, so you've got a huge market for second hand bb's and you can see some of those very old models still in use out here. Iphone, a very few of middle to upper class have them, mostly for pose value and android, well, just doesn't exist! Surprisingly though the bb porsche is used by a whole lot of people, especially the ladies!
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Old 02-15-2012, 01:10 AM
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People should watch this to understand the BB craze in Nigeria. They have a couple of movies made on it. I am in love with Nollywood

BlackBerry Babes - YouTube
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Old 02-15-2012, 03:51 AM
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I can't wait to see blackberry being used in bollywood. I love that genre!
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Old 02-15-2012, 04:25 AM
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RIM need to do everything humanly possible to dominate this important market!.... no second chance!! .....
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Old 02-15-2012, 08:08 AM
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Quote:
Originally Posted by Walcolm View Post
next time you go out you should take a pic of all those blackberries on the table and send to Kevin
Already posted in the BB Madness thread. Only 5 in this one. The rest were missing in action that day. Will try another one next we are out.
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Old 02-16-2012, 08:46 AM
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That is awesome to see. I actually think getting a firm foothold in India is an awesome move by RIM. To be in one of the most heavily populated countries in the world is no small feat.
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