- CrackBerry Abuser
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Playbook sales booming on deep discounts
Playbook sales booming on deep discounts - Business - CBC News
The Canadian Press Posted: Nov 18, 2011 1:33 PM ET Last Updated: Nov 18, 2011 1:31 PM ET
Canadian retailers are again selling off Research in Motion's PlayBook tablets at massive discounts and shoppers seem to be eagerly snapping them up.
Best Buy, Future Shop, Sears, The Source and Walmart are among the stores selling the tablets at $300 off, making the cheapest 16-gigabyte model about $200. The 32GB PlayBook is $300 and the 64GB model is $400.
It's not the first time PlayBooks have been heavily discounted but shoppers are really responding to this promotion, said Derek Szeto of the bargain-hunting website Redflagdeals.com, which attracts 2.5 million readers monthly.
"It's been crazy popular, at $200 I think the value is pretty incredible," said Szeto, noting that a post about the sale had amassed nearly 3,000 replies and 333,000 views by midday Friday.
"This is a huge, huge, very, very popular post and there's tons of discussion over a very short period of time. It's the most active thread in our community right now by far, it's not even close."
Many of the site's users were reporting that some stores had very little stock or were already sold out, even though the sale is supposed to run through Nov. 24 at some stores and for two weeks at Sears.
RIM committed to Playbook
RIM is also offering a free PlayBook and free accessories for buyers who purchase two units.
Co-CEO Mike Lazaridis has said RIM is committed to the PlayBook and is not looking to phase it out, as HP recently did with its poor-performing TouchPad.
In September, RIM announced that it had shipped about 700,000 PlayBooks as of Aug. 27. Apple, meanwhile, reported it sold 11.12 million iPads during its fourth quarter of this year.
RIM did not agree to an interview request but said in a statement that the sale price is temporary.
"RIM has various promotional plans in place with retail partners that are intended to help drive further sell-through of the BlackBerry PlayBook.
A number of promotions will run during the holiday buying season and are being implemented in the form of instant rebates and gift cards within the consumer channel," RIM said in its statement, which was also released during previous promotions.
- 11-22-11, 03:09 PM #4
Disregarding anything else, developers currently or planning to code/port for the Playbook, should take note. The user base may just have expanded just enough to make it worthwhile $$$-wise.
Glad to see it moving.
- 11-22-11, 03:30 PM #6
My faith in humanity is restored. Peoples loyalty is still with $$$s first and brand/company later. . Imagine trying to figure out a world where people didn't care about saving $$$ and bought a product simply because they are loyal to a company. Whew!! The world still has a future.
- CrackBerry Addict
11-22-11, 03:40 PM #7
- 900 Posts
At these prices you can get three PB's for the price of one competitor tablet and suit up your family pretty easy.
The benefits are obvious. By the way, since the PB has better specs than the main competitor the buyers are going to be in for a real treat. Especially once 2.0 gets released.
Congratulations on getting a great deal.
- CrackBerry Abuser
11-22-11, 03:47 PM #8
- 308 Posts
Just wait until all these new users get some hands-on experience with the next-gen UI on the PlayBook. It really blows away competing offerings; it makes the iPad look like it's running Windows 3.1
It's difficult to NOT be amazed by the PlayBook -- and equally difficult to not be disappointed by competing tablets afterward. With a flood of new PlayBook users showing off their new device to friends and family, I expect the effects of the early (unwarranted) negative press to give way to the mass of positive word-of-mouth that is sure to follow after this December 25th.
With the 2.0 update and new BBX phones on the horizon, 2012 is looking brighter by the day!
- 11-22-11, 04:05 PM #10
When I went to my local Best Buy to get in on the deal, there was a crowd standing around the PB area (there were 2 units on display), and the iPad section was actually empty. It was kinda funny to see. They only had 32GB and 64GB units left.
- 11-22-11, 04:17 PM #11
Keep an eye on RIM...
1. Sell the existing stock of PB1 at a discount, quick revenue and generating buzz and lots of new users.
2. Clears the decks and old PB1 stock, so that PB2 can be announced at CES in January.
3. OS2 will be available for PB1 in Feb, so that will support lower price sales till PB2 is released in Feb as the higher margin option.
Seems logical to me. RIM should hire me.
- 11-22-11, 08:21 PM #13
Its basically sold out everywhere. People at work who don't even have a cellphone(yes a cellphone) were talking about it and trying to get one.
I never did understand why anyone would try to go against apple at the same price point. Would have been interesting if RIM launched at $299.
11-22-11, 08:21 PM #14
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- CrackBerry User
11-22-11, 09:22 PM #15
- 28 Posts
11-22-11, 09:43 PM #16
- 133 Posts
<I never did understand why anyone would try to go against apple at the same price point. Would have been interesting if RIM launched at $299.>
RIM can't pay cash up front like apple for huge quantities of components. Therefore, they are forced to pay top dollar to produce the device. RIM is also a company that is used to making hefty profits on their phones. (although those days are gone).
It is widely recognized that the iPad is Apple's lower margin device even with locking in components at steep discounts.
Apple had the wannabe tablets by the neck. That is why they quickly dump them when they realize they aren't iPad competitors. You will see this effect on the next conference call. RIM's margins are going to be clobbered.
- 11-23-11, 12:47 AM #19
But after discounting can RIM get consumers to pay more for the PB? The Kindle Fire is close to breaking even at 199 for lower spec hardware than the PB. If the estimates for the Kindle Fire are accurate RIM won't be able to maintain the prices and it remains to be seen whether the PB will sell at a higher price point.
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- CrackBerry Master
11-23-11, 01:39 AM #20
- 1,057 Posts
Finally starting to see PlayBooks in the wild. Saw one at Starbucks last week and today the guy sitting beside me on the ferry had one. He had just picked one up on the weekend and he couldn't stop talking about how great it is, and how it's going to get even better when some big software update drops in the new year. Nice to see that enthusiasm - like what we saw on CB in March/April
- 11-23-11, 05:14 AM #22
- CrackBerry Addict
11-23-11, 07:43 AM #23
- 710 Posts
It was always going to be hard to convince a casual user to select a 7inch tablet over a 10 inch one at the same price. In this era screen real estate is just a winner (just take a look at the top Droids). Not to mention that it is even hard to sell anything that is not called an ipad in that sector.
And then techies et al slagged it off left right and centre for shipping with incomplete software and that was that.