Playbook leads Xoom, Galaxy in Tablet Ad Impressions

[Palmless]

Closely trails Kindle Fire.

Full article here...

"...other tablets are continuing to carve out and hold their own places – a trend that is continuing even past the expected gains that the holiday season brought,” Chitika said. “It has taken some time for other players to elbow their way in to the market, but with these tablets paving the way and the demand for tablets continuing to grow, perhaps the coming year will bring more opportunities for other players to enter the field and bring their own innovations to the table.”

I know nothing about Chitika.

[maam]

I'm very impressed by this eh

[Palmless]

Well I could be wrong but I think Xoom and Galaxy have had more time on market, which makes this a little more impressive for Playbook. KF must have had a very strong start. They left the iPad out of the chart though.

[BaconMunch]

This is rather much more balanced than what the typical analyst would say.

In 2011, the typical argument would state
iOS: 100
Android: 5.5
PlayBook OS: 1.8

and declare the PlayBook as irrelevant/dying....

[Economist101]

Originally Posted by BaconMunch

This is rather much more balanced than what the typical analyst would say.

In 2011, the typical argument would state
iOS: 100
Android: 5.5
PlayBook OS: 1.8

and declare the PlayBook as irrelevant/dying....

That's because those numbers suggest the PlayBook is irrelevant/dying, whether or not it's actually irrelevant or dying. Almost any reasonable person looking at those numbers thinks the same thing, so for an analyst to ignore that and just talk up the positives would be silly.

[D_March]

Originally Posted by Economist101

That's because those numbers suggest the PlayBook is irrelevant/dying, whether or not it's actually irrelevant or dying. Almost any reasonable person looking at those numbers thinks the same thing, so for an analyst to ignore that and just talk up the positives would be silly.

I won't argue that point. I do think the playbook, with the 2.0 updates outlined at CES, is better than any android tab I have used. I also think that is good for all consumers. I also prefer it over our ipad...three...two...

[Palmless]

Originally Posted by BaconMunch

This is rather much more balanced than what the typical analyst would say.

In 2011, the typical argument would state
iOS: 100
Android: 5.5
PlayBook OS: 1.8

and declare the PlayBook as irrelevant/dying....

Huh. I actually missed your point at first. I didn't think about them splitting the Android share among three pieces of hardware.

Interesting, and interesting that they left the iPad out. Will "Impressions per 100 iPad Impressions" become a metric to watch?

[Glamrlama]

Can someone explain what an impression is? What about PBs ability to pretend to be another browser?

[TGR1]

I didn't realize the various tablets could be identified. I always thought they identified themselves by their browser only. Kinda unsettling how much and what kinds of data can be harvested when you visit a site (looks around furtively).

The iPad numbers skew the graph too much and distract from the information if all you are trying to say is that there is a lively cat fight going on amongst the non-iPad tablets.

[sleepngbear]

Originally Posted by Palmless

Huh. I actually missed your point at first. I didn't think about them splitting the Android share among three pieces of hardware.

Interesting, and interesting that they left the iPad out. Will "Impressions per 100 iPad Impressions" become a metric to watch?

They didn't leave the iPad out at all ... as you suggested, it's the bar that the rest are measured against, at least for now. And it will probably stay that way unless or until either Apple stumbles or somebody else comes out with something that revolutionizes the market. For the initial $200 price point of the Fire and combined with the instant content delivery and Amazon's marketing, I'm not surprised at all at how well it's doing (relatively speaking). I am pleased, though, to see the PlayBook holding its own among the rest. I think that will improve even further in the next few months.

[Palmless]

Originally Posted by TGR1

The iPad numbers skew the graph too much and distract from the information if all you are trying to say is that there is a lively cat fight going on amongst the non-iPad tablets.

Yep.

Here's a graph someone posted in response with iPad included, and it does make it tough to understand what's going on among the non-iPad tablets.

Still ticked that I missed the "Android divided by three" technique though, I try to see through numbers.

[Economist101]

Originally Posted by D_March

I won't argue that point. I do think the playbook, with the 2.0 updates outlined at CES, is better than any android tab I have used. I also think that is good for all consumers. I also prefer it over our ipad...three...two...

I'm not claiming otherwise. Every company building products should aspire to make them great, and many do just that. But that's no substitute for actually selling them profitably. RIM may have succeeded on the first, but the second is what's important now.

Another important point is that there seem to be an awfully lot of PlayBook owners with iPads. I'd love to know which percentage is higher: PB users with iPads or PB users with BlackBerrys. I knw the latter percentage is no more than 1% based on BB subscriber numbers, and with fewer iPads sold than BB subscribers it could be close. If RIM is doing a better job of recruiting iPad owners than its own BB subscribers then that isn't necessarily good news.

[Rickroller]

Originally Posted by Glamrlama

Can someone explain what an impression is? What about PBs ability to pretend to be another browser?

Ad impressions is basically clicking on links for ads/products when you're browsing the web. For all we know, these numbers could be from clicking on an ad such as "Win a free iPad2!". Which would then be construed into more KF and PB owners trying to win an iPad over XOOM and Galaxy owners..which is why ad impression polls don't mean anything to me.

[gord888]

Originally Posted by Rickroller

Ad impressions is basically clicking on links for ads/products when you're browsing the web. For all we know, these numbers could be from clicking on an ad such as "Win a free iPad2!". Which would then be construed into more KF and PB owners trying to win an iPad over XOOM and Galaxy owners..which is why ad impression polls don't mean anything to me.

what you described are click-throughs - those are different than impressions. An impression is simplying displaying the ad for someone to see - clicking on an ad would result is substantially lower numbers.

[robsteve]

I blame Crackberry for the PlayBook's impression reading All those ads on Crackberry help with the numbers!