[Motorhead777]

Will there be no movie theater commercials or tv commercials before jan 30th ? Im talking to friends about it and they dont know anything about BB10. Nothing at Carriers either.

[Nindia]

Think about it...why would you run commercials showing of Dev devices? Sounds a bit pathetic don't you think?

They're launching their new lineup on January 30th, that's when the product is revealed to the world, and I'd imagine they have advertisement campaigns lined up for launch already.

Although I do agree that it would be cool to have some teaser ads right now with the "it's coming..." vibe to retain some users over the holidays.

[ekafara]

Can't advertise something that's not for sale. It would be a waste of money. They will hopefully "fire everything!" After they finish showing everyone what it is they can buy.

[ridemaster]

there is already a thread about this topic, perhaps you should read through that one

[amazinglygraceless]

I'm thinking RIM saw the disaster that the "Smartphone Beta Test" for the Nokia Lumia 900 was and is no mood to repeat that. Advertising for a product that isn't available for purchase is always a dicey proposition and I can understand if RIM chooses not to go in that direction.

[playbookster]

Did apple advertise the iphone5 before their iphone5 event? No. The commercials came after

[Ben1232]

That's another area where apple are leading.

They can use their ip5 to advertise the ip6 already

[calicocat2010]

Just tell your friends to check out some YouTube videos of demos being shown and they can see some of the features. Give them links to some of the interviews that Thor has been on.
You can help by mdoing your own marketing campaign for the Upcoming devices just by Leading people to the Links.

[Cesare21]

I would think RIM will start their marketing a couple of weeks before the launch event with teasers, just as folks have started getting teaser emails from RIM. If I remember correctly, RIM/Thor have openly stated they will start marketing full blast after the launch.

[silversun10]

they obviously already started promoting BB10, the actual ads are part of the whole marketing effort...they already talked to carriers who promised to put their weight behind BB10, so lets wait and see what RIM comes up with

[RubberChicken76]

There's a couple of things:

1. First, promotion can take many forms ... advertising is just one. Media relations is another. Right now, they're out doing a huge media blitz ... Thorsten is talking to every major pub, marketing managers are out doing demos. They've also got a big blitz on apps with the various jam events.

2. Second, some companies do heavy advance advertising, but what does it give them. The reality is simple: The BB10 devices are going to be shown at the end of January officially for the first time. They likely aren't going to be available on that day, but in the coming weeks (and months, depending on market, carrier etc). The 'pre-order stuff' will be for them.

3. They have to sell BB7 devices now to pay the bills, through Christmas. Advertising the out of BB10 now before Christmas would just cause confusion when people show up at stores to by them.

4. The carriers do a lot of marketing and there's no way they'll advertise before they have product.

5. Your friends need to read the newspapers and blogs. I see BB10 mentioned all the time.

6. If you don't agree with the marketing strategy, you could always write Thorsten and tell him you're the man for the job, not Frank Boulben.

[Bobcat665]

That's another area where apple are leading.

They can use their ip5 to advertise the ip6 already

LOL! + 10 char

[cgk]

RIM has a very small budget (relative to the market leaders), it makes no sense to be splashing the cash at this stage.

[bluetroll]

dude, they don't even need to do anything... do you realize how much FREE publicity they are receiving already???

the buzz is going to get more intense the closer we get to Jan 30.

[Masahiro]

I'm thinking RIM saw the disaster that the "Smartphone Beta Test" for the Nokia Lumia 900 was and is no mood to repeat that. Advertising for a product that isn't available for purchase is always a dicey proposition and I can understand if RIM chooses not to go in that direction.

Where have you been? :P

I agree with playbookster. Apple doesn't mention anything about any upcoming models, never mind commercials. It's all in the big keynote event, which is what RIM is probably trying to emulate here because it has been working so well for Apple (not so much the last couple ones...).

It's not like there's no buzz about BlackBerry 10. Just check out Twitter under #bb10believe or #blackberry10.

[bluetroll]

free positive publicity is the best publicity... because it comes from sources that you trust.

[battery]

My friends have slowly started asking me about BB10. i keep sending them YT clips and all seem impressed.

Except my wife, she keeps saying that RIM has said all this before. She'll see!



Sent from my BlackBerry 9900 using Tapatalk

[timmy t]

Not major, expensive TV advertizing until then. Before that, they will use social media, I think they said. And make the rounds of TV news shows Free advertizing.

[mithrazor]

I'd rather they don't waste money.

Why would they advertise before the unveiling anyway?

[Motorhead777]

I think when the droid hit the world they were not showing the phone . Just a red dot. and a DROIDDDDDDDDDDDD. I think it was advertised for months before they were actually available. I might be wrong. That was the same time the BB 9700 hit the market. Was a Nov - Jan time frame.

[lnichols]

Still 2 months away from official announcement and we have the holidays taking up people's thoughts for the first half of that time. RIM should just put on the blitz right after the launch event when the commercials can show every feature.

[el_excelsior]

I agree, the best advertising is positive free advertising.

[crackcookie]

Did you forget BB10 is a year late? And that the Playbook was halfbaked for like 8 months? You should be happy that RIM got it right. Forget marketing things on time, deliver a full working device without hiccups on time, then we can talk about promoting it.

[timmy t]

How much do these marketing campaigns cost? Is it going to be $100 million or $50 million or $200 million? Does anyone know? Just curious how much money they are going to burn through.

Ed: Looks like Apple went through $100 million for the first iPhone in 2007.