[Homo Erectus]

With the upcoming launch of BlackBerry® 10, we’ve got a few new features on their way and we want you to be prepared for them.

We understand that the success of your app is based on marketing properly to as many customers as possible. With this in mind, we’ll be introducing a new Improved Relevance Marketing Meta-Data feature set.

So what does this mean for you? Well, a lot. When we launch this new feature set, you’ll be able to upload multiple sets of meta-data (this includes screenshots and descriptions) that will be platform and language-specific. That’s right — no need to spread your applications across multiple product SKUs.

For example, if you want to deploy an app supporting BlackBerry® OS, BlackBerry® PlayBook™ tablets and BlackBerry 10, you can do it all under a single application submission instead of three – all the while maintaining distinctive descriptions and screenshots for each platform.


What’s the benefit to you? Less SKUs in the store to manage – a single app supplies the binaries and meta-data for every platform you support. What’s the benefit to end-users? When they upgrade their BlackBerry smartphone to BlackBerry 10 or buy a BlackBerry PlayBook tablet, their apps can quickly and easily be reinstalled via My World. This also means that you keep your customer base when your users change platforms. Additionally, the user will see meta-data (description, screenshots, etc) that is optimized for his/her device platform.

Some updates to the BlackBerry App World™ storefront search will be made to further improve app discoverability. In January 2013, it will be updated to include searching on the following fields:

Title
Keywords
Vendor Name
Short Description
Long description will no longer be indexed for search.

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