[brmiller1976]

This could be a catastrophic marketing challenge -- how to pronounce "Z10" in English-speaking markets around the world!

Zee Ten? Zed Ten? Zed One Oh? Zee One Zero? Zuhten?

Apple blogs will be pointing out this "serious problem."

[jesse_h]

I'll tell you the official word from RIM sometime tomorrow morning!

[BriniaSona]

I've got a thread on this already. It's called BlackBerry Z10 in the Z10 section.

[ghfred]

Don't think it matters I will personally use the queens English and say zed but don't see any problem with the unfortunates in the colonies using pigeon English and saying zee!

[dhutt]

RIM is a Canadian company, founded and grown here. I think it only appropriate to use "ZED" 10 as the pronunciation.

[FSeverino]

canadians will say ZED 10 ... it is BB TEN, not BB 1 - 0, so it will be ZED TEN

[Bold_until_Hybrid_Comes]

Thorsten will say zee because the presentation is in the states. Fact of the matter is though, its a Canadian company, and even in his native german, z is said "zett" which is a lot closer to zed then zee in the way you say it. Im calling it zed no matter what is said

[GreenLeaf182]

it will be zee ten, that is my guess.

[drummer_god]

i will call it ZED TEN!

[Shanerredflag]

it will be zee ten, that is my guess.

Sorry but anyone who votes Leafs lost their vote....KIDDING. Happy our hockey and BB10 is here at last.

[peter9477]

As with anything else like this, many English speakers outside the US will call it the Zed-10, because we'll mostly see it written rather than heard, and that's just the way we roll.

Those in the US will certainly hear Zee-10 a lot, because most people will read about it rather than hear about it, and that's how it sounds in their heads.

Sometimes we'll hear ads meant for regions other than our own, and we'll smile gently at the silliness of foreigners, but it won't change the way we say it ourselves because then our friends would look funny at us.

This doesn't solve Thorsten's problem onstage tomorrow, but I would assume since he'll be in New York that he'll have had to spend weeks practicing how to say "Zee-10" since he's spent so much time in Canada... Those of us in Canada will then spend a frustrated day trying to forget we heard that, and by Jan 31 it'll be Zed-10 for us again.

[Concession]

RIM isn't a company that resides in the USA and uses english as its primary language, therefore Zed Ten.

[darkehawke]

zee 10 just sounds silly to me. makes it sound like a baby toy or something
has to be zed 10.

[RubberChicken76]

Guess we will know tomorrow. I admit i am curious

[howarmat]

im not found on the Zed10 so its Zee10 for me

[MADBRADNYC]

How to pronounce "Z10" in English-speaking markets around the world!

No one knows what they are talking about...

I pronounce it as ..... MINE!

[GreenLeaf182]

Sorry but anyone who votes Leafs lost their vote....KIDDING. Happy our hockey and BB10 is here at last.

I made this account before the Jets were back. Screw the leafs...

[sydsam]

Stop zis nonsense with zee, please, before zee Germans get in. In English the letter is pronounced zed, regardless of any dialects there might be.

[xamdam]

We are canadian so it is ZED TEN so americans can finally say Z properly.

[kstock]

Don't think it matters I will personally use the queens English and say zed but don't see any problem with the unfortunates in the colonies using pigeon English and saying zee!

It's actually "pidgin English", but I think we all managed to understand what you were getting at!

[Nindia]

Naming it the Z10 was probably the dumbest thing RIM could've done. I personally don't give a s**t what it's called...but they picked the one letter that is pronounced different in Canada and the USA.

Should've kept it named the London...or L10. (Elton!)

[johnny_larue]

I say the Canadians and Brits call it the Zed 10, and the Americans call it the Zee 10. So long as we buy the phone, we should all have our way.

[sydsam]

It's actually "pidgin English", but I think we all managed to understand what you were getting at!

You obviously know better. All good, hold down the fort, we could care less.

[glamrlama]

It is spelled "Z10" but I think it is pronounced "totally kicks @ss". A common misconception. For the record "X10" is pronounced "WTF is that I want one"

[lnichols]

I will be pronouncing it Zee 10 as will most if not all Americans (and probably Thor tomorrow too at the NY release). The rest of you are, or who were loyal subjects of the Queen for much longer than the USA can pronounce however you see fit.