| | 11-15-2012, 05:00 AM Thread Author #1
[Guardian Article] Nigeria's BlackBerry addiction offers hope for Research in Motion
Today's Guardian newspaper has a nice article on RIM in Africa....
Nigeria's BlackBerry addiction offers hope for Research in Motion
A couple of choice quotes:
...sales assistant Remi Olajuwon explained: "The average Nigerian has a very healthy interest in status and luxury. So if somebody asks for your BlackBerry pin and you don't have one …" she trailed off with a dismissive flick of her false eyelashes.
Around one sixth of Africa's 620 million active phone subscribers come from Nigeria. Half of Nigeria's 4 million smartphone owners use BlackBerrys, and use among the wealthiest segment of society is forecast to increase sixfold by 2016.
"There's a misconception Africans only want cheap phones [but] Nigeria is a key market for us. We're seen as an aspirational product," said RIM