Research in Motion, the Canadian company that invented the smartphone but has seen its stock and reputation slide in the past two years, will release a long-awaited new phone with new software inside it on Wednesday. Early indications are that it will be a serious refreshment of a device that has lagged behind its competitors. We will have to see, but one thing bodes well: In a world where customers and stock markets are relentless in their demand for constant innovation, RIM has done something strikingly original: It has taken its time.
Now, coming up slowly from behind, is RIM. The BlackBerry 10 has been promised for almost a year, but the company has resisted moving too quickly. It knows it needs to do this right, and that taking the time required is the only way of ensuring success. It has survived falling stock prices and internal upheaval to arrive here. The new phone will be featured in a television ad during the Super Bowl game this weekend, and early reviews of the device are glowing.
How the BlackBerry 10 is a lesson in the value of slowing down - The Globe and Mail