First, as we speak today, RIM hasn't got the mindshare, marketshare, capital that Apple has.
Originally Posted by rdonnelly
Secondly, a product must be *made* to show it is valuable, instead of attempting to make people think anything.
Third, the iPhone has a proven history with consumers, with one of the highest satisfaction ratings in the industry. In all the iPhone's history, there have been three missteps (Antennagate, Siri, and iOS6 Maps) which barely made a dent in overall customer satisfaction, much to the chagrin of Apple haters. Contrast with two dismal market failures on RIM's part, the Storm and the PB, which haunt RIM to this day.
Fourth, as a result of Apple's support of its products referencing regularly timed releases and generally responsive OS updates, it has gathered to itself a devoted following giving it a solid second place in the industry.
Lastly, and most important of all, given its high satisfaction rate, Apple customers return to the platform. Therefore they do in fact value what Apple sells, given the exceptional build quality of the devices, the excellent customer service, and the consistent support. The consumer determines what is overpriced, and companies follow suit. Think the dismal PB sales when it tried to go against Apple. The only way PB moved was on fire sales. My 4S and my iPad are both excellent devices. Given the troubles I've had with the 9900 nuking itself and the dismal camera, and comparing it to the seamless, smooth, excellent performance on my 4S, my iPhone was worth every penny, and my iPad was worth every penny.
Any company with the satisfaction rating that Apple has is listening to its customers, as much as Apple haters would like to think otherwise. Will the company lose ground? Of course it will. Will it rise again? It did it once. But the main point is that RIM's position in the market is nowhere near what it once was, nor is it what Apple holds today. I feel that its best strategy is to undercut Apple and Samsung pricing, and not try to match them. Today's RIM simply hasn't got the respect with the consumers that Apple has. RIM will need to earn the consumers' respect all over again.