Confirmed: RIM will not have a huge TV ad campaign before launch
Core of innovation kept Heins going through turnaround at RIM
Mr. Heins confirmed this in my local newspaper.
- 11-15-2012, 12:54 PM #4
Why waste the before launch dollars. Give big advertising when you can tout all the great features noted at launch!Q 10 for the win!
now on leak 10.3.0.1154 via Sachesi
Playbook 64 gb wifi retired
Galaxy tab4 5.0 given to me free
Assuming RIM has cleaned up their act and releases the phones within weeks of launch. I just hope within those few weeks its enough time of advertising to let potential customers how the gestures work. I would hate to see a great launch presentation, and then any john or jane that picks it up in the store has no idea how to get out of an app
- CrackBerry Genius of Geniuses
11-15-2012, 01:26 PM #9
- 5,788 Posts
Not sure marketing is going to be as important to RIM as it might be for other brands at the beginning. Unfortunate people think they know what a BlackBerry is and a 30 second add isn't going to change their mind (besides other than live sporting events... who watches TV commercials anymore?)
What RIM needs is their "loyal" customers to buy devices and to start SHOWING their family, friends and co-workers, just what the BlackBerry has become and what it can do. If the software is spot on and complete, if BB10 device can do everything that a consumer wants it to do, they word of mouth can go a long way to building interest in the new devices. They maybe some very wisely chosen TV marketing could be successful, to really raise awareness that the new BlackBerry is not your Grandpa's BlackBerry
My main concern is just that say week one when the device is launched people picking it up that do not know gestures will be clueless. I hope RIM can combat this without having marketing before the phones are out.
- CrackBerry Genius
11-15-2012, 01:44 PM #11
- 3,152 Posts
- Safety or stick?
I like the strategy RIM is using to contact other smartphone users..."Ads will be pushed to other smartphone users asking them “can your device do this?” he said." This also opens the possibility of the "fireworks" in the USA taking place during the Super Bowl. "Launch" does mean January 30, 2013, right?Torch 9800, 9810, STL 100-3 Z10, 10.3.0.1130
Blackberry Playbook 32gb
- 11-15-2012, 05:14 PM #14
Makes sense to me. Do the launch on January 30th and then that day start theTV blitz campaign for a month and then launch the phones. I hope they do an ad during the Superbowl.
- CrackBerry Abuser
11-15-2012, 05:40 PM #15
- 297 Posts
if they were to advertise now the commercial would lack alot of the true innovation about the BB10 platform, they are surely keeping lots of secrets about some of the true power of the platform.
then when customers can watch an add (be blown away) then run down to the store to pick up there very own BB10 device(cause it will be the latest and greatest) and get what they want without waiting, boom success....presently rocking a trio of Zeddy,Q10,PB.
BlackBerry by Choice
- 11-15-2012, 06:43 PM #17
Am I the only one that all of a sudden wanted a HUGE TV (like the one in the picture) RUNNING BB10 ON IT?
Huge LCD mounted on the wall and I would walk up to it to check my email or check the weather. If I didn't want to walk up to it, I could use the "built-in remote control" on my BB10 phone to control it so I can read my emails and watch videos on the big screen from the comfort of my bed or my couch.
- 11-15-2012, 06:48 PM #18
My understanding is that phones will hit the stores late February for the most of you in NA.
That would give RIM about 30 days to do a massive ad campaign. And you know what? If they bombard the media with the right kind of ads (you know, the one that actually show the features in day-to-day use instead of silly people dancing, biking or whatnot) during that time, they will build enough awareness on the new existence of the new BlackBerry platform.
After that bit is done, it will be just a matter of keeping the ads rolling on a regular basis. Device owners (i.e. US) will be the decisive factor, as we show the real devices to people to reinforce what they've seen on TV.
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- 11-15-2012, 08:25 PM #19
Why spend money to market a product around Christmas time when folks cant even buy it? Launch BlackBerry10 ,let the media buzz begin ,get a few folks talking and then Boom! BlackBerry is back! In your face commercials with AC/DC themed "Back in Black!!!" Thor really wants to rock n roll this thing then he better rock n roll it!I waited...It launched...Im still waiting...
- CrackBerry Addict
11-15-2012, 10:08 PM #20sent from anywhere
- 691 Posts
HONK! IF YOU WANT BLACKBERRY 10
9380, Black and White Z10, LG Nexus 4, Nokia Lumia 520
- 11-15-2012, 11:20 PM #21
I feel RIM needs to advertise after release. I DO agree they need to explain how the device is used, but this needs to be done after it;s on the market. Also they need to take a lesson from Apple, announce and then release VERY soon. So for example they are announcing on Jan 30th, so make the device available early Feb. Perhaps in time for my birthday, Feb 10th?
- 11-17-2012, 10:33 AM #25
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