- 11-16-12, 11:35 AM #2
Great video (though any of us who have been following BB10 have already pretty much seen all of this). More importantly, it's good seeing senior RIM execs getting out and drumming up publicity. Bloomberg is an excellent outlet for them to be plugging the platform on.
- 11-16-12, 02:30 PM #7
one of the best interviews I have seen. Vivek stomped it!
Interviewer didn't ask any negative questions. They were all positive questions. It looks like media love is changing.
I think the CMO, Boulben is hard at work changing the perception of BlackBerry devices!
- CrackBerry Genius
11-16-12, 02:40 PM #8
- 3,357 Posts
- Safety or stick?
Re: Bloomberg: Vivek Bharwaj Demos BlackBerry 10
Chalk another positive interview and interface demonstration for RIM. As RIM promotes BB10 and continues to ramp it up, the perception by the media is changing and my anticipatory enthusiasm grows. Thanks for sharing, OP.
- CrackBerry Genius
11-16-12, 04:56 PM #10
- 2,708 Posts
I thought Jon Erlichman was very fair, relax, and respectful with his questions. They covered most of the important aspects of BB10. Vivek Bhardwaj was concise and spot on. The interviewer was mentioning about learning curve to the new GUI. I'm very positive the learning curve won't be as steep once people bring home and play with their devices. Everybody will love the look and feel of BB10. I'm already in love with it by just watching the videos.
- 11-16-12, 05:04 PM #11
Much of the media still uses BBs as their daily work phone. Many carry two phones. They would never give up the BB for work, but also don't want to give up the good consumer stuff. They're starting to see this as a solution for both "lives" - work and personal. Many are looking forward to this release - they want to cheer for it.
- CrackBerry Abuser
11-16-12, 05:47 PM #13
- 255 Posts
I've said it before and I'll say it again. Thor is f'ing brilliant. That guy...
Why spend a cent on marketing when you can get new outlets to do it for you for free? I read a million articles a day on RIM and I can say that the sentiment is turning in a big way in the media.
The media that is the double-edge sword exacerbated RIM’s downfall – Thor saw that, and he’s turning it around to use them to his advantage. For free.
And remember here is what they plan to do with marketing, with big TV ads coming only AFTER the devices are available (so peeps can run down and get them right away before the hype wears off):
“RIM isn’t planning a huge TV ad campaign in the weeks leading up to the BlackBerry 10 release on Jan. 30, Heins said.
Instead, it will use a “below the line” strategy of sending out video clips of the platform’s keyboard, flow and multi-tasking functions to bloggers and on-line reviewers. Ads will be pushed to other smartphone users asking them “can your device do this?” he said.
Only when the BlackBerry 10 is finally released will the “fireworks above the line” be seen in the form of big TV ads, Heins said.”
Core of innovation kept Heins going through turnaround at RIM
Cash burn worries regarding BB10 launch marketing costs? GONE
- 11-16-12, 05:57 PM #14
- CrackBerry Addict
11-16-12, 06:08 PM #15
- 692 Posts
- 11-17-12, 01:15 AM #20
For reference, the iPhones released, in order, on a Saturday, Friday (3G), Friday (3Gs), Thursday (4), Friday (4S), Saturday (5). Not a lot on Mondays in the list.
- 11-17-12, 07:14 PM #23
I still say second week of February.. as I have been, since before news of the Jan 30th launch event...
But right or wrong, I'm just happy that at the very least it looks like we're getting it not on the last week of Q1 like has been with their previous release timeframes.. yet another sign that this is a new RIM...
- CrackBerry Master
11-17-12, 07:27 PM #24
- 1,268 Posts
This device is impressive. The UI is fresh, simple and wonderfully fluid. Love the predictive keyboard and then there is the concept of Blackberry balance. This alone ensures that BB will dominate the corporate environment. Keep hammering home the "No need for two Phones". Millions of smartphone users deal with this problem daily and on a practical level understand the need to resolve it. Bang on. Apple and Android really have no answer to it.
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