BlackBerry Z10 See Exceptional First Week of SalesExceptional SalesPhones4u have today announced exception sales of the BlackBerry Z10 during the new handset’s first week on sale. The independent retailer confirmed that 55% of its 680 stores sold out of BlackBerry Z10 stock within the first week and the white BlackBerry Z10 remains incredibly popular and is still exclusive to Phones4u in the UK.
Full press release below.
London, UK, 7th February 2013: Phones 4u today confirms it has enjoyed an exceptional response to the new Blackberry® Z10 in both white and black, with over 55% of their 680 stores selling out of the devices during the first weekend of sales. Phones 4u has since replenished stock to cater for the high demand.
Demand for the white model is particularly strong among UK smartphone customers and Phones 4u remains the only retailer where consumers can get their hands on the white device.
Scott Hooton, Chief Commercial Officer at Phones 4u, comments: “As Phones 4u is currently the only place people can get their hands on the BlackBerry Z10 in white, it has been a huge success and continues to sell extremely well. A large number of our stores DID sell out of the white model on launch weekend, but because we knew demand was so high and we didn’t want anyone to miss out on getting one, we replenished stock within hours.”
“We have a longstanding relationship with BlackBerry® and we’re delighted to report such a strong sales performance within less than a week of the new handsets going on sale. It’s fantastic to see this consumer excitement and demand, and we’re looking forward to seeing sales continue to grow over the coming weeks, particularly for the BlackBerry Z10 in white which is still only available at Phones 4u.”
A survey conducted via Phones 4u’s co-creative consumer panel, uBar (Home – The uBar), has revealed that desire for a new BlackBerry smartphone handset has doubled since December 2012. The survey also highlights the top BlackBerry Z10 features driving consumer demand, with 42% of respondents voting for the BlackBerry Z10’s larger screen as being one of their top three, followed jointly by the touch screen and faster mobile browsing at 40%, and its new Flow feature at 31%.
Phones 4u is the first to range the new BlackBerry Z10 in white, which is available now along with the black model too, at Phones 4u stores from £36 a month on contract, on a choice of networks. The full range is also available online at Mobile Phones | Best Mobile Phone Deals on the Latest Phones | Phones 4u.
BlackBerry Z10 See Exceptional First Week of Sales
- 02-07-2013, 08:33 AM #3
Not an anti-BBRY thing at all, but how can you claim it "sold out" when you "replenished stock within hours" Just wondering as it seems either an artificial "sell-out" or bad inventory management to me. Glad the phone is selling well.
- 02-07-2013, 08:58 AM #6
Carriers receive orders, ship and deliver within hours??? My guess is that they were restocking from their warehouse. Either way it is good news, it just seemed to me that "sold out" was a little disingenuous if you are able to restock within hours.
- 02-07-2013, 09:08 AM #7
BlackBerry Z10 See Exceptional First Week of Sales
So this means the Thor was right when he said they "sold out".
But the reports denying his claims of a sell out we're also true.
2 things that are true, imposibru!
- 02-07-2013, 09:30 AM #8
From another source:
By all accounts the company had a blow-out brilliant launch last week in the United Kingdom. One senior executive told me privately that he was, “Absolutely f–king delighted!”. Could this mean a hundred thousand units shipped into channel and then into customers hands in a week? More? It didn’t take long for me to start hearing stories about sell-outs (particularly of the white Z10) — but we’ll need to wait and see.
- 02-07-2013, 12:06 PM #10Primary Device: Moto X
Backup Device: Blackberry Z10
- 02-07-2013, 12:11 PM #11
He is of course happy for it to be reported that way because it builds hype without actually being misleading to investors - "gosh not me, it was misreporting"
- 02-07-2013, 12:13 PM #12
Honestly at this stage, you can find evidence to support whatever position you want - if you want to take the position that it is a roaring success, then you can select sources that make that case, if you want to argue that it's overhype and a bit of a fiddle by limiting supply, you can make that case. We will never get to the bottom of it here.
- CrackBerry Abuser
02-07-2013, 07:38 PM #14
- 148 Posts
I went into my local Waterloo Rogers store today. The rep told me they had 60 phones sold on day one. Their entire stock. They had ten more day two, which all sold and they were sold out again today. The rep was a little surprised as she confessed to being an IPhone fan.
- 02-07-2013, 07:47 PM #16
- 02-07-2013, 08:04 PM #19
I'm not entirely sure I want numbers. I see the necessity from the investors stand point, but I know that the negative press will immediately latch onto a 'compared to iphone' angle and try to drag it down.Power corrupts. Knowledge is power.
Study hard. Be evil.
- Maybe - the way you will know either way is if they actually break out BB10 units, if they simply report *overall* units and refuse to be drawn, then it is time to worry.
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