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  1. .pinkberry's Avatar
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    Default BlackBerry Eases On Report Samsung Plans Enterprise Push

    BlackBerry Eases On Report Samsung Plans Enterprise Push - Forbes
    BlackBerry shares are trading modestly lower Friday on a new worry: competition from Samsung for the enterprise market.

    Research firm Detwiler Fenton this morning asserts in a note to clients that their checks find the South Korean electronics giant is “making an aggressive push into the enterprise segment,” and that it has BlackBerry’s enterprise and SMB business “in its cross hairs.” The note points out that the company has been investing in developing its mobile enterprise platform “and has been poaching key engineers and managers” from BlackBerry. Detwiler things Samsung will make “a major announcement” at Mobile World Congress in Barcelona later this month on this subject.

    Detwiler notes that Samsung’s first move into the enterprise was through SAFE (Samsung for Enterprise), and asserts that their have been significant enhancements to the SAFE program.

    “Over the last couple of years, Samsung’s enterprise group was chartered with developing an enterprise platform that could take advantage of the Android ecosystem but that also delivered best in class security policies, application management, email, unified communications etc. to compete with BBRY,” Detwiler asserts. “Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets. We also understand that the company has established very aggressive 2013 sales objectives for this segment.”

    Detwiler adds that he considers this situation to be “a major event risk for BBRY … the reality is Samsung is not going to sit idle and let BBRY upgrade its existing enterprise and small business base to BB10. Samsung plans to increase its North American smartphone sales by 25% this year and it seems clear that enhancements to SAFE and the enterprise segment will play a key role in hitting that objective.”

    Meanwhile, BMO Capital analyst Tim Long notes that Samsung this morning introduced a new line of feature phones called Rex that he thinks poses a serious challenge to Nokia‘s Asha line.

    “We are concerned that the Asha series was one of the bright spots for Nokia, as others were fleeing the feature phone segment,” Long writes. “Samsung has the scale, brand, distribution and vertical integration to beat Nokia, in our opinion. Asha has grown to 12% of Nokia’s feature phone volumes.”
    Really? With Android? Is it really going to be a threat to BlackBerry?
  2. masterscarhead1's Avatar
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    There's no one that can really compete with BBRY at the enterprise level. Relax. It's just "news". You will end up with things like iOS crashing servers
  3. Nindia's Avatar
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    They bring absolutely nothing new to the table so far. There would be no reason for anyone to leave BES10/BB10 over Samsung SAFE at the moment.

    These are (I think all of?) the features they tout on their website:
    Ensure peace of mind with:
    Advanced Microsoft Exchange ActiveSync features
    On-device AES 256-bit encryption
    VPN connectivity
    Top-tier, multivendor Mobile Device Management support

    Nothing the BlackBerry doesn't already do, if not do better.
    unbreakablej likes this.
  4. Nindia's Avatar
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    Not to mention BES10 supports all Android/iOS/BlackBerry smartphones and tablets so corporations and IT managers don't have to pull their hair out trying to manage multiple different platforms via multiple different interfaces/setups.
  5. Tre Lawrence's Avatar
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    Quote Originally Posted by .pinkberry View Post
    BlackBerry Eases On Report Samsung Plans Enterprise Push - Forbes


    Really? With Android? Is it really going to be a threat to BlackBerry?
    It could be.

    Motorola Solutions (the part Google didn't scoop up) just coughed out some devices secure enough to make the NSA smile: Motorola Solutions Introduces Secure Mobile Solution that Provides Federal Agencies with Wireless Access to Critical Information | Business Wire

    Samsung has made similar devices. Point being that Android OEMs can and will make FIPS-certified devices. Now, IMO, Samsung's biggest advantage is that they have so much mindshare, so backing into Enterprise may not be as difficult as we think. Plus, to my knowledge, the other Big Dog (Apple) has not yet been able to garner FIPS status. Samsung (maybe Motorola Solutions... maybe) is in a good place to present itself as the only real viable option to BBRY.

    This is why I think BB10's success in the consumer space is crucial to BBRY's standing in Enterprise. Corporate folks are consumers too.
    randall2580 and mrskycar like this.
  6. Tre Lawrence's Avatar
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    Quote Originally Posted by masterscarhead1 View Post
    There's no one that can really compete with BBRY at the enterprise level. Relax. It's just "news". You will end up with things like iOS crashing servers
    I hope BBRY is reacting proactively. Basing corporate actions on the hoped errors of competitors can be very risky.
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    qbnkelt (02-18-2013),  richardat (02-15-2013) 
  7. trsbbs's Avatar
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    Default BlackBerry Eases On Report Samsung Plans Enterprise Push

    I would not brush off what Samsung can do. Let alone the tech side of it but the massive production and marketing capacity/budgets. Couple this with the number of Droids already in peoples hands.

    BB needs to be in this now with both feet!!

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    Rooster99 likes this.
  8. Tre Lawrence's Avatar
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    Quote Originally Posted by trsbbs View Post
    I would not brush off what Samsung can do. Let alone the tech side of it but the massive production and marketing capacity/budgets. Couple this with the number of Droids already in peoples hands.

    BB needs to be in this now with both feet!!

    Tim


    Sent from my BlackBerry 9850
    I agree.

    I say it often: if one had told me just 2 years ago that Samsung would be where they are today in the mobile space, I would have laughed. Won't be the last time I'm wrong. Samsung has the money, the clout and the kernel to make a serious push.
    Rooster99 and Rickroller like this.
  9. Frank Castle's Avatar
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    Unless they buy an MDM solution all they are offering is an API set other MDM's could incorporate (similar to Apple's API for iOS). I've yet to see one of the major MDM solutions adopt S.A.F.E. as frankly there's not much interest using Android as a corporate standard. Yes you have some places that are going to allow Android via a solution like Good Technology but it's really not the same and the user experience takes a hit.

    Frankly Blackberry has been in the MDM space for over 10+ years. They understand enterprise needs and have made nice solutions to provide functionality and management of their devices. Not sure I'd jump fully into what Samsung is selling as for now it's basically vapour ware.
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    Quote Originally Posted by Frank Castle View Post
    ...
    Frankly Blackberry has been in the MDM space for over 10+ years. They understand enterprise needs and have made nice solutions to provide functionality and management of their devices. Not sure I'd jump fully into what Samsung is selling as for now it's basically vapour ware.
    These were the exact same words threw around on crackberry back in Feb 2007, regarding to the imminent threat of Apple entering the smartphone market with the lowly iPhone. I don't know if taking a don't-care approach is the best for BB, but I guess if due time, we will see.
    Deppe likes this.
  11. Frank Castle's Avatar
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    And they haven't.

    Updated OS
    Updated hardware
    Updated MDM (supports pretty much every platform now)
    Removed extra costs
    Allowed legacy CAL to upgrade to BES 10 for free (this alone will make people take a hard look at BB10)

    The kicker is since SAFE is really only an API stack, Blackberry can inject them into their MDM and secure Samsung. Among other Fortune 500 peers I'm not aware of anyone doing anything for Android outside of secure container or virtual PC support.
  12. BBThemes's Avatar
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    ah ya gotta love it. the samsung SAFE adverts started weeks ago, but because theres a report today.........

    Thorsten said ZED 10. deal with it
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  13. randomroyalty's Avatar
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    Samsung has a history of terrible support and no credibility in th enterprise space. 'nuff said.

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    Quote Originally Posted by randomroyalty View Post
    Samsung has a history of terrible support and no credibility in th enterprise space. 'nuff said.

    Posted using CrackBerry App on BB10
    same can be said with blackberry and qnx, no?
    look no further than the playbook.
    Rickroller likes this.
  15. Nindia's Avatar
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    Quote Originally Posted by NYPDinformant View Post
    same can be said with blackberry and qnx, no?
    look no further than the playbook.
    I'm not sure what you mean by that...the PlayBook still receives updates to this day.
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    BlackBerry still have a little time but this won't last forever. I believe the current concerns about computer security in USA will strengthen the level of requirements... but warning : normal is eternal.

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  17. richardat's Avatar
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    AGree with Trelawrence, and others who posted subsequently, you better believe they're a threat. If one looks at smartphone marketshare, money, and history.....there should't be any doubt of the potential threat.
  18. silversun10's Avatar
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    in the US Blackberry currently runs at a 2% market share and so all the others are falling over each other to get hold of that 2%?
    in the meantime Blackberry is coming out with BB10 that takes a run at 100% of the market, you tell me who has more to gain than to lose in this competition?
  19. richardat's Avatar
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    Quote Originally Posted by silversun10 View Post
    in the US Blackberry currently runs at a 2% market share and so all the others are falling over each other to get hold of that 2%?
    in the meantime Blackberry is coming out with BB10 that takes a run at 100% of the market, you tell me who has more to gain than to lose in this competition?
    Well first of all, we were all talking about the enterprise push. You can argue that BB can push back in other area...but that doesn't change the topic of whether Samsung is a potential enterprise threat.

    Of course, it's not a new threat....BB has already shown huge weakness in enterprise. I haven't seen any final numbers but IDC predicted that iphone would outsell BB in enterprise this year, and android would be #1 for BYOD firms. Which means that the installed business base, while still by far the largest, is not at all secure in the future.

    Second, I'd personally rather lose 2 percent and go from 20 to 18, or 50 to 48, than go from 2 to 0.
  20. silversun10's Avatar
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    Quote Originally Posted by richardat View Post
    Well first of all, we were all talking about the enterprise push. You can argue that BB can push back in other area...but that doesn't change the topic of whether Samsung is a potential enterprise threat.

    Of course, it's not a new threat....BB has already shown huge weakness in enterprise. I haven't seen any final numbers but IDC predicted that iphone would outsell BB in enterprise this year, and android would be #1 for BYOD firms. Which means that the installed business base, while still by far the largest, is not at all secure in the future.

    Second, I'd personally rather lose 2 percent and go from 20 to 18, or 50 to 48, than go from 2 to 0.
    why is nobody pointing out that Samsung is too late, they missed the boat?
    how about at taking a look at the Samsung product first to see what it actually is?

    if you own 50% of the market you stand to lose 50%, as unlikely as it may seem, just ask RIM.....

    Will BB go to zero? perhaps if it would depend on the old OS, but then there is Z10, that is a whole different ballgame......
    Last edited by silversun10; 02-16-2013 at 08:19 AM.
  21. kill_9's Avatar
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    Quote Originally Posted by Nindia View Post
    I'm not sure what you mean by that...the PlayBook still receives updates to this day.
    The lack of a hand-writing application such as the plethora available for Apple iPad and Google Android tablets after two years for a product marketed as a professional-grade tablet is shameful. BlackBerry could have partnered with one of the product developers or licensed the rights to build a native version for the BlackBerry PlayBook. The BlackBerry PlayBook in a Hip Street HS-PBCASE-E1BK Leather Executive Case with a stylus and hand-written notepad application the MyScript Notes Mobile would be ideal for students and business people.
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    Quote Originally Posted by masterscarhead1 View Post
    There's no one that can really compete with BBRY at the enterprise level. Relax. It's just "news". You will end up with things like iOS crashing servers
    like noone could compete with blackberry at the smartphone game 6 years ago?

    It's amazing how the same mistakes can be made again!
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  23. hurds's Avatar
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    BB has a brand new secure OS and secure MDM solution for the enterprise. Whats samsung gonna do!!!
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    Default BlackBerry Eases On Report Samsung Plans Enterprise Push

    Quote Originally Posted by hurds View Post
    BB has a brand new secure OS and secure MDM solution for the enterprise. Whats samsung gonna do!!!
    build one just as good. doesnt even have to be better.
    blackberry needs to keep improving their existing enterprise lest the same thing happens all over again.
    hopefully they have some tricks up their sleeves.

    samsung have a huge advantage in that they can always undercut blackberry.

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    Quote Originally Posted by Frank Castle View Post
    Updated MDM (supports pretty much every platform now)
    Removed extra costs
    Allowed legacy CAL to upgrade to BES 10 for free (this alone will make people take a hard look at BB10)
    The IT departments still have to bite, even if it's free. My IT department has indicated it won't, and would only do so were there demand. Since they put Good Technology on almost three years ago, what was once a 100% BB environment is now down to about 25% -- and still dropping. BES 5.0 will be kept around to support legacy devices, but certainly any early adopters of the Z10 are going to be out of luck where I am.

    Which raises the specter that there won't be any demand, and ultimately no adopters of the Z10 at all. I'm certainly not going to get one, not if it's not supported.
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