- CrackBerry Addict
- 545 Posts
BlackBerry customer retention makes big move up
In mid 2010 only 42% of BlackBerry owners planned on buying another BlackBerry. Today that number has climbed to almost 60%. Still a way to go but not too shabby either considering BB10 has not yet been released. First bit is from an article written on 03 August 2010 the second is from an article written today:
RIM to launch BlackBerry tablet, but customer loyalty falling
Tuesday, 03 August 2010 10:02
Hot on the heels of Apple's widely successful iPad release, rival Research In Motion is rumoured to be gearing up for a product launch in November for a new BlackBerry tablet computer, with the company keen to take advantage of the iPad-inspired hype.
But while RIM might have hopes for widespread success, they better act quickly – new Nielsen figures show only 42% of BlackBerry users intend to keep using the company's products.
a recent survey from Bernstein Research claims:
75% of Android users plan to repurchase another Android device, 58% of BlackBerry users plan on doing similarly, while just 37% of Windows phone owners intend on sticking with the platform.
- 01-09-2013, 02:37 PM #3
Nice, I think a lot of naysayers neglect the existing subscriber base who are waiting to upgrade when they discuss the success of BlackBerry 10. How many of the remaining 9million US consumer subscribers are just waiting for BlackBerry 10 because everyone I know still using BBOS are.Regards,
Playbook 16G 220.127.116.116
Playbook 64G 18.104.22.1686
- CrackBerry Abuser
01-09-2013, 05:06 PM #6
- 258 Posts
I think the Bernstein Research survey may have been from early in 2012, so the current number may match up closer to the 70% mark that was cited elsewhere.
- 01-09-2013, 05:44 PM #7
I believe when you ask someone a question such as these. Their first gut reaction is to back a preceived winner. Say as a 80/20 split in the general population. This could highlight RIMs new stature as a company thats not falling off a cliff!Judge most Tech Articles by the comments it received, not by what the author is saying! Gets to the truth every time!
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