Big Splash - BB Sponsors New Year's Rockin' Eve

[glassofpinot]

As posted earlier on CB by Hush9300, RIM is taking a big step beyond their past advertising with a sponsorship of the New Year's Rockin' Eve night on North American TV (ABC, 4 hr shows).
A lot of people are going to see a lot of Blackberry.
Let's hope that they get it all for the best, including the important pre and post event viral buzz.
You will like the "Night Bikes" video below.

<from Blackberry's blog>Team BlackBerry New Year’s Resolution: #BeBold in 2012!
12.28.11 Research In Motion

Hello, #TeamBlackBerry — hope you got everything you asked for this holiday season! Thanks to everyone who entered our #BerryHoliday contest on Twitter®. We really enjoyed reading your replies and holiday wishes. Now that we’re quickly moving onto 2012, you might be wondering what’s next? We’re gonna start by taking center stage in the USA’s biggest New Year’s Eve party – Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, sponsored by BlackBerry®! And we want you to join the fun by sharing your Bold resolutions for 2012 in the comments below or by sending them to us on Twitter® at @BlackBerry using the hashtag #BeBold.

Stay tuned here, on Facebook® and on Twitter to get more details in the coming days, but to help you get into the #BeBold spirit, check out this video:

BlackBerry Bold 9900 - Be Bold Night Bikes - YouTube

PS: Don’t forget that we will have plenty of goodies to give away between January 16th and January 27th in our #JanuBerry contest on Twitter.

[glassofpinot]

Checking around, this is already generating a lot of web traffic. And it's still nightime in the Americas.
Kinda cool - I think it's a great idea, though I don't know the cost.

The bikes are getting a lot of attention, but that's also fine.