[Zarpan]

A positive article on BGR talking about the increase in positive buzz and loyalty rates for BlackBerry.

Interest in BlackBerry 10 surges
YouGov report
-----------------------------------------------
The latest YouGov report on smartphone brand perception and purchase intent is out, and this one is a keeper. According to the data, the proportion of BlackBerry owners planning to purchase a new BlackBerry (BBRY) within six months has rocketed from 18% to 43% since the spring of 2012. Over the same time period, the same number for iPhone owners has slipped from 92% to 85% while the number for Samsung (005930) Galaxy owners has ticked up from 46% to 53%. The interesting part here is how close the BlackBerry purchasing intent level is now to Galaxy’s level. One could argue that the iPhone slippage was unavoidable in the period after the iPhone 5 launch and before the rumor mill on the new models kicks into high gear.

If the YouGov report is accurate, it implies that consumer attitudes towards smartphone brands are remarkably fluid. Even the past two years of relentlessly negative BlackBerry media coverage may not have done damage that couldn’t be reversed by a hot model or two. It is interesting how easily BlackBerry has nearly closed the gap to the Galaxy brand, which has floated on mostly positive media coverage cloud for two years now. It will be fascinating to see how the YouGov numbers move as the major United States carriers launch BlackBerry devices and kick off their marketing campaigns. It is just possible that the consumer familiarity with the iPhone and Galaxy models has bred enough ennui to give BB a shot at jump starting its U.S. franchise.

[416to604]

hmmm i guess the launch event/superbowl commercial did something afterall...

[drummer_god]

Finally! Something positive comes out this week.
An unlikely source, but i'll take it.
Hopefully Chris U writes something for 'the globe and mail' soon, to keep it going.
Gotta counter the garbage stories of the week with positive.

[emstardeluxe]

The comments are pretty positive too. (Of course, those that read BB articles are more likely to be pro-BB, but still)

[W Hoa]

Interesting graph

buzz.JPG

[kfh227]

source:
Is Blackberry back in the race? | YouGov - BrandIndex

EDIT: OK, that chart tells you what people's general perception is for the given brands

Blackberry, iPhone, and Galaxy were measured with YouGov BrandIndex’s Buzz score, which asks “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?

Interesting graph

buzz.JPG

[Bbnivende]

Well the data should be based on Android and not just Samsung . There is still a lot of current BB owners on the fence .

[b320]

Well the data should be based on Android and not just Samsung . There is still a lot of current BB owners on the fence .

The Samsung "Galaxy" brand is currently better reputed and more desirable than the "Android" brand. In fact, it appears that some consumers are conflating the two and to the better of Android. There are some recent news articles about this out there.

I think comparing BlackBerry, Galaxy and iPhone gave the "Android" as represented by the Samsung "Galaxy" brand a better rating in this metric than "Android" brand itself would have gotten.

That said, this probably will not cause any worry to Samsung, Google or Apple. The company to be worried is Microsoft as its hopes of BlackBerry just going away quietly are getting dim.

[Emu the Foo]

Nice. How did I miss this?

"Even the past two years of relentlessly negative BlackBerry media coverage may not have done damage that couldn’t be reversed by a hot model or two. "
I like how they threw that in there

[Bbnivende]

Crackerberries interested in this subject should have a look at : Can BlackBerry survive? Well, the woods are still full of bear poo ? The Register

Can BlackBerry survive? Well, the woods are still full of bear poo

BES and BBM, QED: Not RIP IMO
By Andrew Orlowski • Get more from this author

It was posted previously by Crackerdoodle.

The article is much less superficial that your typical analysis.

[b320]

Crackerberries interested in this subject should have a look at : Can BlackBerry survive? Well, the woods are still full of bear poo ? The Register

Can BlackBerry survive? Well, the woods are still full of bear poo

BES and BBM, QED: Not RIP IMO
By Andrew Orlowski • Get more from this author

It was posted previously by Crackerdoodle.

The article is much less superficial that your typical analysis.

The article makes a number of good points and, in general, gets things right.

[vzinside]

BGR with a positive article on BlackBerry? I think I just may have a heart attack. Is the world coming to an end before I can get my hands on a z10?

[Whitecaps]

People are starting to get curious with the Z10!

[java0317]

My first comment ever:
I just read that article too and found it very interesting, to say the least.
Is Blackberry back in the race? | YouGov - BrandIndex

[RubenDM]

I could use some good news ! Still waiting for my z10 and reading all the bad stuff does not make feel really well...
Also bbry their stock was constantly slipping the last days...
C'mon bbry. !!!

[Whitecaps]

Are there a lot of BB trolls on BGR or something?

[gjohnsto]

Are there a lot of BB trolls on BGR or something?

Not sure if this is sarcasm, but it works. +1

[vzinside]

Are there a lot of BB trolls on BGR or something?

I wouldn't say trolls, just all out haters.

[Mr_F]

My first comment ever:
I just read that article too and found it very interesting, to say the least.
Is Blackberry back in the race? | YouGov - BrandIndex

I fully agree - it's a very interesting read. Welcome to CrackBerry!

[val_lixembeau]

hmmm i guess the launch event/superbowl commercial did something afterall...

I think Yougov is UK only

[Zarpan]

I think Yougov is UK only

YouGov is a UK-based company, but their article is about US consumers.