- CrackBerry Abuser
- 361 Posts
BGR: Interest in BlackBerry 10 Surges
A positive article on BGR talking about the increase in positive buzz and loyalty rates for BlackBerry.
Interest in BlackBerry 10 surges
The latest YouGov report on smartphone brand perception and purchase intent is out, and this one is a keeper. According to the data, the proportion of BlackBerry owners planning to purchase a new BlackBerry (BBRY) within six months has rocketed from 18% to 43% since the spring of 2012. Over the same time period, the same number for iPhone owners has slipped from 92% to 85% while the number for Samsung (005930) Galaxy owners has ticked up from 46% to 53%. The interesting part here is how close the BlackBerry purchasing intent level is now to Galaxy’s level. One could argue that the iPhone slippage was unavoidable in the period after the iPhone 5 launch and before the rumor mill on the new models kicks into high gear.
If the YouGov report is accurate, it implies that consumer attitudes towards smartphone brands are remarkably fluid. Even the past two years of relentlessly negative BlackBerry media coverage may not have done damage that couldn’t be reversed by a hot model or two. It is interesting how easily BlackBerry has nearly closed the gap to the Galaxy brand, which has floated on mostly positive media coverage cloud for two years now. It will be fascinating to see how the YouGov numbers move as the major United States carriers launch BlackBerry devices and kick off their marketing campaigns. It is just possible that the consumer familiarity with the iPhone and Galaxy models has bred enough ennui to give BB a shot at jump starting its U.S. franchise.
- 02-13-2013, 06:55 PM #6
Is Blackberry back in the race? | YouGov - BrandIndex
EDIT: OK, that chart tells you what people's general perception is for the given brands
Blackberry, iPhone, and Galaxy were measured with YouGov BrandIndex’s Buzz score, which asks “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?
- CrackBerry Addict
02-13-2013, 08:18 PM #8
- 982 Posts
I think comparing BlackBerry, Galaxy and iPhone gave the "Android" as represented by the Samsung "Galaxy" brand a better rating in this metric than "Android" brand itself would have gotten.
That said, this probably will not cause any worry to Samsung, Google or Apple. The company to be worried is Microsoft as its hopes of BlackBerry just going away quietly are getting dim.
- 02-13-2013, 08:58 PM #9
Nice. How did I miss this?
"Even the past two years of relentlessly negative BlackBerry media coverage may not have done damage that couldn’t be reversed by a hot model or two. "
I like how they threw that in there
- 02-13-2013, 10:07 PM #10
Crackerberries interested in this subject should have a look at : Can BlackBerry survive? Well, the woods are still full of bear poo ? The Register
Can BlackBerry survive? Well, the woods are still full of bear poo
BES and BBM, QED: Not RIP IMO
By Andrew Orlowski • Get more from this author
It was posted previously by Crackerdoodle.
The article is much less superficial that your typical analysis.
- CrackBerry User
02-14-2013, 03:45 AM #14
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