The Best App Platform in the Industry

[dandbj13]

I ran across this in a story this morning.

http://allthingsd.com/files/2012/01/RIM_CES.png

Apparently, RIM is going to show us how BB provides the best app platform in the industry. I had to do a double take when I saw it. That would be like Google claiming Android to be the most secure app provider, or Apple being the most open. It defies comprehension. I cannot begin to contemplate what they mean by the best app platform.

Since I obviously have no clue, I will provide no guesses. Perhaps some of you would like to take a stab at this one. I am left wondering if this is a good strategy for RIM. One would think they would have had enough of unsupported, hyperbolic marketing BS. Perhaps they should consider under promising and over delivering in stead of making such grandiose claims.

Thoughts?

[BigBadWulf]

Unless it's in the tiny print at the bottom, I'm not sure WTF you're talking about.



Oh wait!

Looks like development of the next iteration of Research In Motion’s PlayBook operating system is going well enough that the company actually has something it can comfortably show off to the media.

And it’s going to show it off next week at the 2012 Consumer Electronics Show.

Late Thursday, RIM distributed invitations to “an intimate event” to be held at CES on Jan. 10. Emceed by Alec Saunders, RIM’s VP of developer relations, and Martyn Mallick, VP of global alliances, the event touts the BlackBerry as “the best app platform in the industry today,” and promises to prove it with a demonstration of PlayBook OS 2.0 and BlackBerry 7 OS.

Evidently, RIM has made some remarkable improvements to both operating systems, as well as its straggling app ecosystem. If it hasn’t, it’s never going to hear the end of that “best app platform” claim.

That said, the long-awaited addition of the native email, calendar and contact apps that the device debuted without should go a long way to silencing at least a few of the complaints that have plagued it.

RIM is expected to release PlayBook OS 2.0 to consumers sometime in February, the same month it reportedly plans to debut BlackBerry OS 10 at Mobile World Congress.

RIM Will Show Off PlayBook OS 2.0 at CES - John Paczkowski - Mobile - AllThingsD

It will be interesting to see what they bring to the show. I'd presume the comment is about the PB, which very well could make sense, if 2.0 delivers as promised.

[xanadome]

Originally Posted by dandbj13

I ran across this in a story this morning.

http://allthingsd.com/files/2012/01/RIM_CES.png

Apparently, RIM is going to show us how BB provides the best app platform in the industry. I had to do a double take when I saw it. That would be like Google claiming Android to be the most secure app provider, or Apple being the most open. It defies comprehension. I cannot begin to contemplate what they mean by the best app platform.

Since I obviously have no clue, I will provide no guesses. Perhaps some of you would like to take a stab at this one. I am left wondering if this is a good strategy for RIM. One would think they would have had enough of unsupported, hyperbolic marketing BS. Perhaps they should consider under promising and over delivering in stead of making such grandiose claims.

Thoughts?

Harmful Jimbo sour grape fantasy is at it again.

"Amateur hour is over."

"Leapfrogging competitions"

When is he going to seize?
It's further ruining RIM.

[xanadome]

Or, they may be setting up for the take-over and trying to create the best environment for it.
But seems so childish.

See;

RIM Positions Itself as Takeover Bait - AMZN, AAPL, EBAY, GOOG, MSFT, NOK, RIMM - Foolish Blogging Network

[sleepngbear]

Originally Posted by dandbj13

I ran across this in a story this morning.

http://allthingsd.com/files/2012/01/RIM_CES.png

Apparently, RIM is going to show us how BB provides the best app platform in the industry. I had to do a double take when I saw it. That would be like Google claiming Android to be the most secure app provider, or Apple being the most open. It defies comprehension. I cannot begin to contemplate what they mean by the best app platform.

Since I obviously have no clue, I will provide no guesses. Perhaps some of you would like to take a stab at this one. I am left wondering if this is a good strategy for RIM. One would think they would have had enough of unsupported, hyperbolic marketing BS. Perhaps they should consider under promising and over delivering in stead of making such grandiose claims.

Thoughts?

Perhaps they'd be better off touting it as just another sub-par OS that all their competitors are already running rings around and brings absolutely nothing new to the table. Is that what you're suggesting? "Introducing OS 2.0 - years behind the competition and behind schedule. <yyyyaaaaawwwwwwnnnnn>" That'd be quite a marketing strategy.

[BigBadWulf]

Originally Posted by xanadome

Or, they may be setting up for the take-over and trying to create the best environment for it.
But seems so childish.

See;

RIM Positions Itself as Takeover Bait - AMZN, AAPL, EBAY, GOOG, MSFT, NOK, RIMM - Foolish Blogging Network

I'd expect them to be continuing to develop the best OS they can, regardless. Dredging up opinion after opinion seems pointless. If there's something of substance, I'll pay attention to it.

[Sith_Apprentice]

They have continued to say that line for a while, even having Alec Saunders do presentations on it. BB devs make more money is the claim they use. And they didnt say the best for whom

[dandbj13]

Originally Posted by BigBadWulf

Unless it's in the tiny print at the bottom, I'm not sure WTF you're talking about.

Click to view quoted image


Oh wait!


RIM Will Show Off PlayBook OS 2.0 at CES - John Paczkowski - Mobile - AllThingsD

It will be interesting to see what they bring to the show. I'd presume the comment is about the PB, which very well could make sense, if 2.0 delivers as promised.

It is right in the first paragraph of the image. It is not just about OS2. It also say OS7 right in the announcement. This is not just about the future PB.

Originally Posted by 18to7fiddy

Perhaps they'd be better off touting it as just another sub-par OS that all their competitors are already running rings around and brings absolutely nothing new to the table. Is that what you're suggesting? "Introducing OS 2.0 - years behind the competition and behind schedule. <yyyyaaaaawwwwwwnnnnn>" That'd be quite a marketing strategy.

Do you really see no gradient between what they announced and what you suggest? If hype is to be used, why focus on the area that is most demonstrably not the best in the industry? That just paints a huge target on that area of weakness.

[sleepngbear]

Originally Posted by dandbj13

Do you really see no gradient between what they announced and what you suggest? If hype is to be used, why focus on the area that is most demonstrably not the best in the industry? That just paints a huge target on that area of weakness.

Of course there's gradient. I'm saying that anything less than over-the-top fanfare will only gerate a lot of disinterest and apathy. To wit, is the iPhone really 'magical'?

[BigBadWulf]

Originally Posted by dandbj13

It is right in the first paragraph of the image. It is not just about OS2. It also say OS7 right in the announcement. This is not just about the future PB.

Damn I can be blind at times. I'll reserve judgement whether it's over the top, till he does the presentation.

[Economist101]

Originally Posted by 18to7fiddy

Of course there's gradient. I'm saying that anything less than over-the-top fanfare will only gerate a lot of disinterest and apathy. To wit, is the iPhone really 'magical'?

No, the iPhone isn't "magical," but "magical" is a term that is entirely subjective, and is the farthest thing from a term of art in the technology industry. That makes it far different than "best in the industry," which could be construed in an objective manner.

[dandbj13]

Originally Posted by Sith_Apprentice

They have continued to say that line for a while, even having Alec Saunders do presentations on it. BB devs make more money is the claim they use. And they didnt say the best for whom

Good point. Thing is, I don't believe RIM's claim that BB devs make more money. I believe that BB apps are more expensive. But, I don't believe that RIM has paid out anything close to $2B to devs. I don't believe that Rovio will ever make as much on BB as it does elsewhere. A dev may sell a thousand copies of an app for $5, grossing $5,000. Or, he could sell ten thousand copies on another store for $.99, doubling his money. I don't believe RIM has ever backed that claim with evidence. Until they do, that is just more unsupported hype.

Ironically, they would have been better off claiming that RIM offers the best mobile OS in the industry. That is perfectly vague and meaningless. By claiming that they have the best app platform, particularly, they draw a target on themselves.

[West Coast Flavor]

All those lines would be epic if they were coming from Charlie Sheen.

Personally.. I think RIM is being targeted because they're successful. The dont have an app problem! They have just been singled out because they're so successful! Its an iconic product! Its used by celebrity's, leaders, busness people, teenagers, and old ladies. They dont have an app problem!

[xanadome]

Originally Posted by BigBadWulf

I'd expect them to be continuing to develop the best OS they can, regardless. Dredging up opinion after opinion seems pointless. If there's something of substance, I'll pay attention to it.

I'm not an anti-BB (perhaps anti-RIM, though), and I am a legitimate BB user :-)..
I did not dig up another article. I was reading the article showed up in another blog when you posted yours. Just a coincident.
But I assume you would agree that some statements coming out of RIM are really hurting themselves. I just cannot believe that they think these statement would make change in the psyche of users and investors.
Or, they might be uttering these things on purpose for some unknown reasons.

Either way, even I (as an ordinary BB user) can tell that these statements are really childish. You do not hear these lines of talks from any other companies in any situations.
Foolish.

[Economist101]

Originally Posted by West Coast Flavor

All those lines would be epic if they were coming from Charlie Sheen.

Personally.. I think RIM is being targeted because they're successful. The dont have an app problem! They have just been singled out because they're so successful! Its an iconic product! Its used by celebrity's, leaders, busness people, teenagers, and old ladies. They dont have an app problem!

Good point; let's keep it going. Apple didn't have an antenna problem, it's just successful. Same for Facebook and Google and their alleged privacy problems. Ditto for Android fragmentation, HP's webOS and its related products, and every other previously-valid tech criticism. Also, let's not forget WP7, which is belittled because MS is successful, and not because it, you know, doesn't sell.