- CrackBerry Abuser
01-26-2013, 07:28 PM #130
- 313 Posts
As someone who spent 5 years in advertising and marketing, a Superbowl ad is considered a "National" ad, where specifics aren't as important as:
1 - Creating an ad that is memorable
2. - Creating an ad that is not only memorable, but that the audience remembers who the ad was for and wants to know more
3 - These days, a viral ad. One that people not only remember who the ad was for, but post it on facebook and send links to friends.
I don't watch the Superbowl (Sorry, as a Canadian I find American football dead boring) but I have watched lots of Superbowl commercials. All the Budweiser ads with the Clydesdales are my favourites (I mean what does a donkey wanting to make the Clydesdale team have anything to do with how good the beer is?). But I have posted them on facebook for others to see. This is what TV advertisers are looking for now, especially Superbowl advertisers, where people critique the ads like they were critiquing a new movie.
Viral is everything nowadays.
And as previously shown, look how much free advertising RIM gets just by deciding to run a Superbowl ad.
- 01-26-2013, 08:25 PM #131
The most memorable ones are usually the ones that don't really have to do with the product advertised. I think the most viral of them all was the "Whaaazzzzupppp" Budweiser commercials. Had nothing really to do with beer (other than the guys were sitting on their asses watching TV/BBQ'ing) and just showed them holding the Budweiser bottle, that's it.
I'm of the school of thought that thinks showing off features during a Super Bowl ad won't really do much for RIM. Sure, it's good to know, and many of us here are interested. But CrackBerrians (and just about anyone following a tech site) is in the minority. Just think of the recent Samsung ads that target iPhone and BlackBerry. They didn't really show much about the SGS3 (maybe the NFC bump to share media), but everyone is talking about it. That's the point.
Get more people talking about BB in a positive, and curious light, and then deliver a new product that hasn't been out before, and people will buy.
And as a Niner fan, I have to admit, I haven't followed football for YEARS. I barely knew who that Kaepernick guy was until about two weeks ago, and the only other player I can name on the team is V. Davis. And I live near SF.
- 01-26-2013, 09:52 PM #132
The superbowl is funny. It is the only time $100,000 cars are advertised. The reason is that it is the only time and place affluent people will all be watching the same show.
I think the ad is simply going to target CIOs. As sad as it is, it will not be a "cool" ad and will probably not market teenagers. I'd like it to be but i have my doubts.
I hope that this is during the first quarter though. Viewership starts to decline after the first quarter. And in a blowout, it can get really bad by the third and fourth quarters.
- CrackBerry Addict
01-26-2013, 11:01 PM #133
- 836 Posts
- CrackBerry Abuser
01-27-2013, 09:18 AM #140
- 167 Posts
- 01-27-2013, 10:36 AM #142
They need to do something show stopping funny with nothing but a blackberry symbol in it. Not Canadian funny..... (no offense) but American funny as that is where they need to make up their lost ground.
- 01-27-2013, 11:12 AM #145
For those that don't watch the game because it's not football (soccer) or the popular sport where you are just remember in the USA it is very popular, the most popular sport. RIM has lost the most in the USA so it's a great thing to advertise during it for that reason. There are too many here who think BlackBerry is already dead and gone.Sent from me using my fingers. Be pantless in 5K. Febreze - for more than smells.
Posted from my phone or pc or tablet that are no better than anyone else's
Woopie Doopie we have em fun
- 01-27-2013, 11:24 AM #146
Gee ..... I think RIM is serious. I have to admit that I'm really stoked now. I can't wait to see the BB10. I hope I don't have to wait too much longer to actually get my hands on one. I have no idea when AT&T will actually release it. They're not the fastest at releasing new systems."It doesn't mean that much to me to mean that much to you."
- 01-27-2013, 11:33 AM #147
- 01-27-2013, 11:38 AM #148
I agree features won't cut it directly. They need to show what you can do with the features. Like the ad where they share video (I really remember the one where the wife touch gives a video to her husband as he leaves on a trip and tells him better not watch it on the plane).
Show what you can do with the new features with everyday people and add a little humor and you'll have a winner (IMO of course. :-).
- CrackBerry Abuser
01-27-2013, 12:31 PM #149
- 338 Posts
Does it have to be memorable for years? No. But it needs to say " hey remember us? Were still here and look what we have!" Many have written BB off. They just have to say were not dead yet and give a glimpse of the future. The rest of the marketing can say more..
- 01-27-2013, 12:36 PM #150
Last edited by Tim-ANC; 01-27-2013 at 12:37 PM. Reason: typo
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