- 01-26-2013, 06:49 AM #101
Same with advertising writ large, so British creative agencies have to be ridiculously arch and disguise the whole arrangement, and that's why they have such a high reputation in that industry globally.
Yes - you are indeed thinking we are insane. And you'd be correct to think so! The Australians are quite similar too...
- 01-26-2013, 09:20 AM #103
Well I'm bummed.....I bought all kinds of chips, salsa and beer to settle in to see *one Superbowl commercial* and it turns out it's on Feb 3rd!!!!!
Anybody want to come over and help me with all this beer?!?!?!
(obviously I don't know anything about sports)Do not meddle in the affairs of dragons; dragonslayers are crunchy, and good with ketchup
- CrackBerry Abuser
01-26-2013, 09:46 AM #104
- 151 Posts
BB10 Superbowl Commercial!
RIM tried this before and flopped terribly with those Glowing bikes. As a shareholder, I can only hope they fired their marketing staff and hired some high priced marketing talent to come up with something great.
Apple's good at this with their commercials targeting one feature. The newest one showing the "Do Not Disturb" feature is a good example. Anyone that does 3 minutes of research would know that feature isn't unique at all, but Apple sells it as if it is.
I just hope the commercial shows BB10's unique features, but only a couple of them at most. Cramming all the new features into one commercial would be as bad as glowing bikes. Maybe focus on the Peak. Follow up with a commercial showing the balance. Then one showing the keyboard. Then one showing the camera. Then one showing the level of security....etc.
Please though, no glowing bikes.
Sent from my BlackBerry 9810 using Tapatalk
- 01-26-2013, 10:00 AM #105
Great post.. Glad to hear RIM is doing what it can to regain it's status with celebs, because that's a continuous free ad-machine long after the initial investment.. Remember Crackberry's celeb sighting weekly? I enjoyed that segment.. Maybe there will be enough BB users to start that up again lol
Also, I'm amazed how a company as big as RIM could go over a year without hiring a CMO?! Insane. But that certainly explains why marketing had been in the tank for the better part of 2 years before Mr. Boulben's effect started to be felt... And why the co-CEO's had to go (among other things) if they couldnt even hire for one of the most important positions in a tech company for 14 months. No wonder they've been dead in the water in the eyes of many. But not for long!
Like the rest of us, I can't wait for the 30th, then for Feb 3rd, then for launch!! I don't think I've ever looked forward to a product release or owning of a product, more than I am for BB10.
Last edited by NinjaB; 01-26-2013 at 10:11 AM.Nokia classic brick! ---> LG flip >-----> BB Curve 8300 ---> Curve 8900 -----> Bold 9700 -----> Torch 9810 >--->----->-------> Z10!! (July '13) STL100-3 on 10.2.1.2141?! ...don't even know what to call it cuz it's like a brand new phone.
- 01-26-2013, 10:00 AM #106
- 01-26-2013, 10:10 AM #107
^ What he said... And a great interview as well..
Also, as just mentioned, at the time that commercial was released (mid-end 2011), they didnt even have a Chief Marketing Officer.
Let's just say I'm as confident as Kevin is that BB10 will have instagram, that there will be no glowing bikes lol
Last edited by NinjaB; 01-26-2013 at 10:34 AM.Nokia classic brick! ---> LG flip >-----> BB Curve 8300 ---> Curve 8900 -----> Bold 9700 -----> Torch 9810 >--->----->-------> Z10!! (July '13) STL100-3 on 10.2.1.2141?! ...don't even know what to call it cuz it's like a brand new phone.
- 01-26-2013, 10:11 AM #108Sent from me using my fingers. Be pantless in 5K. Febreze - for more than smells.
the 50K CrackBerry challenge
I'm no more qualified to say so because I own a BlackBerry
- CrackBerry Abuser
01-26-2013, 10:42 AM #109
- 118 Posts
Really looking forward to Feb 3rd. I definitely feel the super bowl factored in heavily in RIM launching bb10 on Jan 30th. Think about it...superbowl ad spaces fill up almost a year in advance. You can't just buy ad space in the last minute. Super Bowl spots are hot cakes because of its huge audience and guaranteed return of investment. Great worth ThorTEN & FranFLOW!!
- 01-26-2013, 11:59 AM #110
If it's gonna air during the super bowl, not only must it show off great features, but it also has to be really funny!Sent from my Z10
or a soon to be BB10 PlayBook
BlackBerry Curve 8530 (Virgin Mobile) -BlackBerry Bold 9900 (T-Mobile) BlackBerry Z10 (T-Mobile) + a deceased BlackBerry PlayBook 64 gig
- 01-26-2013, 12:04 PM #111
BB10 Superbowl Commercial!
I'm in the UK and will definitely be watching the Superbowl let me be tired after. Don't care. I want to see the ads!
I don't expect anything. Would be a mistake. Most people would probably then complain that their expectations haven't been met. But still. Excited! Getting some beer and friends to watch it. Actually some people seem to be considering a switch after I was spotted bridging with my PlayBook
Sent from my BlackBerry 9780 using Tapatalk
- CrackBerry User
01-26-2013, 04:10 PM #112
- 90 Posts
i have a prediction and that's Alicia keys song New day playing and maybe her getting up in the morning and doing some cool things throughout the day with the new z10, or perhaps a number of people doing different things. Then in the weeks to follow you see more detailed ads focusing on one person at a time kinda thing.
the reason I predict this song is it's aspirational, catchy, the theme is embracing life and change and also says blackberry's changed !
not that I don't like Daniel craig, AC/DC and others just that I think this would be a good fit for a 30 second super bowl ad.
- CrackBerry Abuser
01-26-2013, 04:39 PM #119
- 249 Posts
I hope it means the the US carriers will get the phones early February. You don't want to spend a lot of money, create a lot of buzz, only to have it subside before the actual carrier availability. I trust the new RIM knows what they are doing, however.
- 01-26-2013, 04:51 PM #122
I'm sure people would have it up on YouTube quickly for those desperate to see the ad.
- 01-26-2013, 04:57 PM #123
Oh for sure... there are lot's of sites that have those streams. Being I'm in Canada, we don't get the high profile commercials here but RIM will be airing it on the Canadian channels too so I'm happy for at least that.
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