- 01-25-13, 07:19 PM #53
James Bond/Daniel Craig would be awesome.
But to my knowledge, James Bond brand is already tied to Sony (Xperia). Unless that contract is up (which I don't think it is), then I don't think we'll see 007 with BlackBerry anytime soon.
- 01-25-13, 07:28 PM #55
- 01-25-13, 07:36 PM #57
I'm not sure in terms of the World Cup, but I've never read/heard about a statistic that X amount of people were watching it, only for the Super Bowl. Also, I'm not sure of the culture (as I don't follow football-soccer) of the World Cup, but half the entertainment of the Super Bowl are the commercials.
Also, the demographic of people watching the World Cup is not necessarily where RIM needs to do a lot of work to convince. BlackBerry (even if they are lower end devices), still owns the markets outside of the US. I'm sure they'll have a marketing campaign for the World Cup, just not as aggressive/big as the Super Bowl...
- 01-25-13, 07:44 PM #58
(Honest question. I've never watched a SuperBowl but I've seen many SuperBowl commercials, so I'm just assuming this is how it works.)
- 01-25-13, 07:51 PM #61
The Super Bowl is absolutely aggressive, by the shear cost of 30 seconds of air time.
What many fail to understand, is that in the US, there will be many people who tune into the Super Bowl not for the game but for the commercials, because advertisers pull out all the stops for these commercials. Its the only event where the next day, the morning news programs will run down the "top ten best and worst Super Bowl commercials".
Talk about how many television sets are tuned into the event. People watch dramas at home, they go to parties for the super bowl, and congregate around someone else's television set.
Can other sporting events say this; Ads Trump Football in Super Bowl Survey
Super Bowl commercials are hugely impactful, and it appears that only Americans understand this. Those outside the US want to tout viewership statistics, but I haven't heard of any other event where folks tune in FOR the commercials.... The networks understand this, thus the cost air time, and the advertisers get this as well as they pay for the exposure. Exposure where viewers are actually paying attention, not off somewhere taking a wizz or refilling their drink.....
- 01-25-13, 07:58 PM #62
- 01-25-13, 07:58 PM #63
- 01-25-13, 08:02 PM #64
That's the point. The best Super Bowl ads aren't selling anything. They're short 30 second movies with the product included. I love the E-Trade commercials, and the Allstate mayhem commercials, but am a customer of neither.
I for one hate commercials, I refuse to wear T-shirts promoting a product if I have to pay for the shirt, but I look forward to Super Bowl commercials because the good ones are funny, really well produced, and just downright enjoyable when I will have 20 more people at my house to laugh with me
(I mean, of course they're selling something, but they are not the typical, look at my product, buy this please, its the greatest)
- 01-25-13, 08:06 PM #67
this is his post *** SPOILER ALERT ***
Stop reading if you don't want the ad spoiled. I'm breaking my NDA here as well!
This ad essentially shows me in New Orleans at the Superdome with a brand new Z10 surrounded by 77,000 new BB fans. Everyone just watches the Z10 after I plug into the big screen. The game is cancelled after everyone watches for 3 hours. Twitter eventually implodes. Facebook eventually implodes. iPhones weep openly. Androids melt into puddles. WPs evaporate spontaneously. BBM video saves the day and broadcasts to the masses. The Z10 wins MVP and I hoist the Vince Lombardi trophy.
- CrackBerry Abuser
01-25-13, 08:11 PM #69
- 373 Posts
- 01-25-13, 08:22 PM #75
Awesomeness...I sure hope they pay for both Canada and the USA to see their spot...if we get some lame Brick ad I'll be p_ssed..
(for those that don't know...Canadian TV rights are separate from the main US feed...US get their's...we get ours...theirs are BETTER)
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