[Superfly_FR]

Why Blackberry 10 Will Be A Success - Seeking Alpha

Below is a presentation of the new Blackberry 10 that I only recently viewed. I have to admit, the concept of hub and flow are absolutely revolutionary. I have a Android phone and I am in need of an upgrade. I don't know anything about the new Blackberry 10 phone as of yet, but if on hardware side it is anything along the Nokia (NOK) Lumia 920, then my next phone will probably be a Blackberry. And this is coming from someone who never owned a Blackberry before.

#IlikeThat #BB10Believe

[Reubechs]

It's a success as far as I'm concerned because I want it. Especially with a "single stroke of the thump, you could read your messages and email". That's new.

[Bobert_123]

I got sent this article from seeking alpha, great read, to bad many of the people at SA are real BB bashers...

[anthonybaker]

great acticle was just about to post it.

[anthonybaker]

"I have a Android phone and I am in need of an upgrade. I don't know anything about the new Blackberry 10 phone as of yet, but if on hardware side it is anything along the Nokia (NOK) Lumia 920, then my next phone will probably be a Blackberry. And this is coming from someone who never owned a Blackberry before."


This is the best part of the article for me. Hopefully we hear more of this mindset when the phones come out

[Sriman]

good article... I would be happy if it really makesa dent into Apple... I always dream of the day when an iPad will be sold on fire sale for $99....

[Thunderbuck]

"Hub", "Peek", and "Flow" are definitely advantages for BB10, though not everyone will care, and I think it's reaching a bit to call them "revolutionary". Fortunately, there is definitely a core group of BB users who want to see a new Blackberry with a competitive OS on current hardware. There's enough of them to make for a decent sales bump when BB10 launches next quarter, and that should get them off to a good start.

[Rello]

Count one right here lol....got 650 for a off contract device right now...just waiting....

[richardat]

Little surprised that the article would be called "great" even by people here. It's an "article" with no insight, by a guy who just found out about BB10, who admits he knows nothing about the phones, who is impressed by a single video! I think he has his "thump" in his somewhere else!

UGh....I honestly can't imagine....well I won't call his "analysis" vacuous, because he simply doesn't have any! Oh well, "great" is of course, subjective, and it was "positive'. "Informed" or "thoughtful" this article was not!

[AfroZepher]

"Hub", "Peek", and "Flow" are definitely advantages for BB10, though not everyone will care, and I think it's reaching a bit to call them "revolutionary". Fortunately, there is definitely a core group of BB users who want to see a new Blackberry with a competitive OS on current hardware. There's enough of them to make for a decent sales bump when BB10 launches next quarter, and that should get them off to a good start.

Agreed. . .but if RIM does their marketing right I can definitely see a bunch of Wall Street executives all with Blackberry 10 phones in 6 months time. . .and quite honestly that's all RIM really needs.

[anjali_jain]

I guess BB 1o would be more successful if they add Video Chat with BBM contacts (which requires a front facing camera of course). But i know it may not be as easy as it sounds.

[Superfly_FR]

I guess BB 1o would be more successful if they add Video Chat with BBM contacts (which requires a front facing camera of course). But i know it may not be as easy as it sounds.

You might be very satisfied

[cgk]

"Hub", "Peek", and "Flow" are definitely advantages for BB10, though not everyone will care, and I think it's reaching a bit to call them "revolutionary". Fortunately, there is definitely a core group of BB users who want to see a new Blackberry with a competitive OS on current hardware. There's enough of them to make for a decent sales bump when BB10 launches next quarter, and that should get them off to a good start.

We throw that word around a lot here but let's be clear what 'advantage' is in terms of the marketplace - there are broadly two ways to measure advantage - one is that consumers will select your devices over the competition because of that feature, the other is that consumer will pay a premium price for your product (generally a mixture of the two). That is why Bridge is not an advantage, it fails on both counts as consumers assign no value to it, similarly so far there is no evidence that consumers assign any value to being able to use office for free (An often claimed 'advantage') within the WP ecosystem. It might well be that Hub, Peek and Flow are advantages but that is completely untestable until the product hits the market.

[kbz1960]

Sorry this consumer thinks bridge is a huge advantage but that is just me.

[dentynefire]

We throw that word around a lot here but let's be clear what 'advantage' is in terms of the marketplace - there are broadly two ways to measure advantage - one is that consumers will select your devices over the competition because of that feature, the other is that consumer will pay a premium price for your product (generally a mixture of the two). That is why Bridge is not an advantage, it fails on both counts as consumers assign no value to it, similarly so far there is no evidence that consumers assign any value to being able to use office for free (An often claimed 'advantage') within the WP ecosystem. It might well be that Hub, Peek and Flow are advantages but that is completely untestable until the product hits the market.

There are more advantages than just the Peek and Flow. RIM wants us to think of BB10 as a platform, and I suppose it is with all the software they and QNX have written for it. So putting the pieces together this platform starts to look quite different from BB of the past but not too much different from competitors, I agree. This is why BBM on other platforms is a bad idea. But once Bridge is used widely in cars/trucks and maybe planes and trains I think that will be another benefit. I think more importantly BB will gets is prestige back a bit because things like Bridge, the sound quality of QNX Aviage, the awesome display, good maybe great battery life and fresh UI will deliver a premium experience.

I think what people will like most is not just Peek and Flow but how baked in sharing will be. Seems like you will be able to share anything extremely easy. It will integrate social networks into its backend (saving login credentials) and provide a menu to share a pic or video with one swipe. Plus if RIM can deliver QNet in a way that makes sharing music/files dead simple and reliable and provide an API for other programmers, then watch out because sync'ing files is one of the major problems out there.

[cgk]

Sorry this consumer thinks bridge is a huge advantage but that is just me.

Which is the whole point - your personal preference (and mine for office on WP) tells us nothing about advantage in any meaningful sense - write offs, negative margins do.

[cgk]

I think what people will like most is not just Peek and Flow but how baked in sharing will be. Seems like you will be able to share anything extremely easy. It will integrate social networks into its backend (saving login credentials) and provide a menu to share a pic or video with one swipe. Plus if RIM can deliver QNet in a way that makes sharing music/files dead simple and reliable and provide an API for other programmers, then watch out because sync'ing files is one of the major problems out there.

It's not but leaving that aside, you are still describing features rather than any measurable advantage - let me be clear about this, I am not saying that BB10 does not have any advantage but that the value assigned to those features is unmeasurable until release to consumers.

[Roo Zilla]

This amount of love and adoration RIM receives from their faithful is second to none and they won't let Blackberry 10 fail. Blackberry 10 will be a success because each and every one of the Blackberry faithful will go out and buy at least 10 phones each to show their love. As they say, put your money where your mouth is. You want it to be a success? Buy 'em in bunches.

[Superfly_FR]

It's not but leaving that aside, you are still describing features rather than any measurable advantage - let me be clear about this, I am not saying that BB10 does not have any advantage but that the value assigned to those features is unmeasurable until release to consumers.

I'll point out two main measurable advantages :
1. Ease of use
2. Time saver
And an extra - last but not least- (qualitative) one :
3. Novelty

[cgk]

I'll point out two main measurable advantages :
1. Ease of use
2. Time saver
And an extra - last but not least- (qualitative) one :
3. Novelty

Those are features, they are measurable advantages if on release consumers select blackberry over the competition and are willing to pay RIM's asking price - if RIM has to discount the phones to shift them, then the value assigned to them by consumers is low.

[Superfly_FR]

Those are features, they are measurable advantages if on release consumers select blackberry over the competition and are willing to pay RIM's asking price - if RIM has to discount the phones to shift them, then the value assigned to them by consumers is low.

(maybe I've hit my language limit, if so, forgive me)

Take the 2.
Make a challenge on concurrent device with a simple task : be alerted of an incoming mail (while you were browsing on the web), open it, read the attached pdf and respond it with the link (or a copy/paste) of one image you're currently displaying on your browser session. It's measurable and it's not a fictitious scenario.
This is objectively measurable, IMHO.

EDIT : yes I have hit my limit. I agree: full price = proof. Discount = failure.

[Roo Zilla]

Remember when everybody said the Playbook was going to be a huge success because it had Flash and could do the "complete Internet?" Plus it had those awesome gestures and serious multi-tasking ability. Turned out not many people cared about Flash, or the gestures, or the multi-tasking. Peek, Flow, and Hub? Sounds nice. Will people care? Maybe....

[Roo Zilla]

(maybe I've hit my language limit, if so, forgive me)

Take the 2.
Make a challenge on concurrent device with a simple task : be alerted of an incoming mail (while you were browsing on the web), open it, read the attached pdf and respond it with the link (or a copy/paste) of one image you're currently displaying on your browser session. It's measurable and it's not a fictitious scenario.
This is objectively measurable, IMHO.

What is NOT measurable however, is how much the general consumer cares about that. Is taking 2 seconds less to check on someone's Facebook status going to make millions of people choose BB10 over its competitors? Maybe......

[Superfly_FR]

Remember when everybody said the Playbook was going to be a huge success because it had Flash and could do the "complete Internet?" Plus it had those awesome gestures and serious multi-tasking ability. Turned out not many people cared about Flash, or the gestures, or the multi-tasking. Peek, Flow, and Hub? Sounds nice. Will people care? Maybe....

PlayBook launch will be studied for decades in marketing schools as an "errors check-list".
Hopefully, BB10 launch will not suffer of this. Arrogance time is over. RIM got real.

[jaydee5799]

I guess BB 1o would be more successful if they add Video Chat with BBM contacts (which requires a front facing camera of course). But i know it may not be as easy as it sounds.

Haven't they said this will be part of the new BB10 phones???
I would really like this most of all!!!! I'm a BBM addict.