Article: RIM Seen Too Late With E-Mail Playbook Dominated by iPad

[bbqkid8]

RIM Seen Too Late With E-Mail PlayBook Dominated by IPad: Tech - BusinessWeek

An analyst, Jennifer Fritzsche, says the Playbook and RIM are, "Too little, too late." Other analysts are a little bit more optimistic in terms of the number of units sold in the quarter.

I think that there is a nice buzz being generated by RIM and the Playbook in particular. The stock is slowly showing some upward trends too since CES and it seems to me that more and more people have Playbooks everyday.

On an interesting sidenote, a student/basketball player of mine saw my Playbook and commented how he's seen "everyone" with a Playbook since coming back from the Christmas break and asked, "...if they were on sale or something." From his non-techy perspective, it's seems that the Playbook is getting some love. Then I continued to use BasketStats to take stats during our basketball game and he was even more impressed

What do you guys think? Is it too little too late or is 2012 RIM's year to rebound?

[Lead_Express]

Hard to tell whether or not this will mark a real turnaround. They need to put out an agressive marketing campaign with the release of 2.0 to garner consumer interest. Right now it's up in the air.

[undone]

Consumers really didnt know it existed, so I say yea its a possible re-invention of the existing product. Then again if its not a iPad it hasnt been on peoples lists. Not a bash, but a reality that the iPad up into this point has owned the Tablet market.

[Doc Z]

Article is spot on. RIMs failures continue to show, but at least they're doing something about year (albeit a year later). At the end of the day, OS 2.0 is not gonna be what RIM wants it to be. Its not gonna make people suddenly flock to the playbook. They released a half baked product and are barely putting out updates that should have been included in the launch.

Posted from my CrackBerry at wapforums.crackberry.com

[maam]

it's never too late eh
after seeing os2, I couldn't stop smiling

[Brianflys]

Tablets are still in their infancy, regardless of the current dominance by any one model. If the tablet form factor is to remain at all (remember netbooks?) then penetration is still early with wait-and-see by many people.

Features and prices will drive the new buyers and RIM now has a compelling product with OS2. The most important thing is that they are now in the discussion.

[bbqkid8]

Originally Posted by Brianflys

Tablets are still in their infancy, regardless of the current dominance by any one model. If the tablet form factor is to remain at all (remember netbooks?) then penetration is still early with wait-and-see by many people.

Features and prices will drive the new buyers and RIM now has a compelling product with OS2. The most important thing is that they are now in the discussion.

I agree with you on this. I think that with the release of OS2 and the "new" prices of Playbooks, it will become relevent in the tablet discussion. What worries me is the rumours of the new iPad release and the iPad 2 being dropped to $399. I think in order for RIM to be competitive in the tablet market they have to set their prices lower than the iPad. Some may think that by doing so RIM thinks that their product is inferior, but I think it's the best way to penetrate the tablet market.

[lnichols]

Based on the demos they've shown, the e-mail, contacts, and calendar apps that RIM is late with, blow away anything the competition has. The social feed integration is phenomenal. I think that this is what Jim was referring to when he prematurely talked about leapfrogging the competition prior to DevCon. If he had held that statement off till CES then he wouldn't have looked like a total clown. As of right now their is only an iPad market, no other tablet has been able to gain traction. Google is a me too platform compared to iOS, but RIM has decided to be something totally different and I think that when OS 2.0 comes out, even though it is late, they can say Apple can't do all this.

[Blacklac]

Its only a matter of time before the other Platforms catch up to the iPad, if they haven't yet. Maybe not on sales (which is ultimately whats important but...), but the end user experience. I honestly feel their "reign" will start to drop unless they make a major change to iOS. Look at Ice Cream Sandwich, BB10/Tablet OS2, Windows 8 Metro. IMO, they all completely blow away iOS. I am amazed iOS has came so far without a major overhaul. I honestly expected to hear some rumors of OS X on iPads in the future, by now.

[Economist101]

Originally Posted by Blacklac

Its only a matter of time before the other Platforms catch up to the iPad, if they haven't yet. Maybe not on sales (which is ultimately whats important but...), but the end user experience. I honestly feel their "reign" will start to drop unless they make a major change to iOS. Look at Ice Cream Sandwich, BB10/Tablet OS2, Windows 8 Metro. IMO, they all completely blow away iOS. I am amazed iOS has came so far without a major overhaul. I honestly expected to hear some rumors of OS X on iPads in the future, by now.

Your entire comment was opinion except for the line in bold, and guess what? What's in bold is the only thing that matters. If you can't sell your product in numbers sufficient to turn a decent profit, being "better" is meaningless. Based on sales data, consumers don't agree with your opinion of the various platforms, and how consumers view the product is what matters most.

[moretreelessbush]

While RIM is improving the OS, it's falling behind on HW.
I mentioned this in a CES thread. Asus announced 7' Memo 370T with a Tegra 3 CPU at a cost $249 for 16 gb model. CNET is calling it a game changer that offers 4 cores for price of 2.

[app_Developer]

Originally Posted by Blacklac

I honestly expected to hear some rumors of OS X on iPads in the future, by now.

OS X is easily compiled to ARM (long history of portability). The fact that Apple hasn't done that (which would have been easy for them) is exactly why the iPad became so popular. This is what they understand; something people like you and me who hang out on tech forums don't get.

[Palmless]

Originally Posted by Blacklac

I am amazed iOS has came so far without a major overhaul. I honestly expected to hear some rumors of OS X on iPads in the future, by now.

Well, Apple is in it to make money, which is why you see iOS features migrating onto the Mac and never Mac OS X going toward the mobile device.

OS X on the mobile device would win techie fans, but they are a tiny sliver of the market.

Originally Posted by app_Developer

OS X is easily compiled to ARM (long history of portability). The fact that Apple hasn't done that (which would have been easy for them) is exactly why the iPad became so popular. This is what they understand; something people like you and me who hang out on tech forums don't get.

Didn't see your spot-on reply until I posted. Exactly, it's not about getting folks to make FTW posts on obscure forums. It's about getting real people to spend real money because they love what they can do with the product.

[JasW]

Originally Posted by Brianflys

Tablets are still in their infancy, regardless of the current dominance by any one model. If the tablet form factor is to remain at all (remember netbooks?) then penetration is still early with wait-and-see by many people.

"Remember" netbooks? They are still very much around. Best Buy has over 100 on their website. A netbook is a key tool for me -- smaller and more portable than a laptop, easier to work with documents on than the PB.

[undone]

Originally Posted by app_Developer

OS X is easily compiled to ARM (long history of portability). The fact that Apple hasn't done that (which would have been easy for them) is exactly why the iPad became so popular. This is what they understand; something people like you and me who hang out on tech forums don't get.

It was the use of there existing portable OS that made it easy for people to use and buy. OS X really doesnt have much to do with it. Why re-invent an UI for OS-X when you have a touch based OS. That was one of the funnies about the first iPad, its a iTouch with a 10" screen. Just keep reusing as much as you can until you cant. iOS will go away one day, just not anytime soon. Can someone say bye bye to java on BBs?

Apple will migrate to one OS at some point. Its the only logical answer in the end