Welcome to the CrackBerry Forums Create Your Account or Ask a Question Answers in 5 minutes - no registration required!
Results 1 to 8 of 8
Like Tree3Likes
  • 2 Post By W Hoa
  1. W Hoa's Avatar
    CrackBerry Master

    Posts
    1,079 Posts
    Thread AuthorThread Author   #1  

    Default Africa: Where RIM still steals the show [article]

    This is a very lengthy article and is well worth the read. The article is very clear about RIM and its successes and its failures. It is very balanced and realistic.

    An excerpt:

    For shoppers in Lagos, though, the choice for a wireless device is an easy one.

    “Every young teenager’s dream is to own a BlackBerry phone,” Mr. Kumbin says. “It’s very popular with students, businessmen. But more people are buying BlackBerry – more people come for it everyday.”

    In countries such as Nigeria, far from the iPhone-toting masses of the developed world, BlackBerry remains king among smartphones.

    The BlackBerry is not only the No. 1 smartphone in Nigeria, but it’s also tops in all of Africa, according to research firm Canalys. The story is much the same in Mexico, Indonesia and many of the world’s other booming emerging markets, where RIM leads nascent smartphone sectors with as much as a 60-per-cent market share.

    Africa: Where RIM still steals the show - The Globe and Mail
    bungaboy and sugbo like this.
  2. notfanboy's Avatar
    CrackBerry Genius

    Posts
    2,160 Posts
    Global Posts
    2,161 Global Posts
    #2  

    Default Re: Africa: Where RIM still steals the show [article]

    This excerpt made me chuckle and feel a bit sad at the same time :

    The most visible display is a film franchise called BlackBerry Babes . Produced by Nigeria’s prolific “Nollywood” film industry, it is based entirely around women wooing men into buying them BlackBerrys. In a typical scene, a woman pushes back a man who keeps trying to kiss her. “I’ve been begging you to buy me an ordinary BlackBerry, and you’re not saying anything,” she says, lying on a teal-coloured bed. The man, exasperated, asks how much this is going to cost him. “Depends on the model,” she replies coolly. “I want the highest one.”
  3. bungaboy's Avatar
    CrackBerry Genius of Geniuses

    Posts
    12,405 Posts
    Global Posts
    12,409 Global Posts
    PIN
    With Needle
    #3  

    Default Re: Africa: Where RIM still steals the show [article]

    Quote Originally Posted by notafanboy View Post
    This excerpt made me chuckle and feel a bit sad at the same time :

    The most visible display is a film franchise called BlackBerry Babes . Produced by Nigeria’s prolific “Nollywood” film industry, it is based entirely around women wooing men into buying them BlackBerrys. In a typical scene, a woman pushes back a man who keeps trying to kiss her. “I’ve been begging you to buy me an ordinary BlackBerry, and you’re not saying anything,” she says, lying on a teal-coloured bed. The man, exasperated, asks how much this is going to cost him. “Depends on the model,” she replies coolly. “I want the highest one.”
    You somehow left out the sentence immediately before that quote.

    Even if the country is challenging, RIM executives love Nigeria, where there’s an almost absurd enthusiasm for BlackBerry.
    Do those who protest the loudest or longest have a lock on the truth?
  4. notfanboy's Avatar
    CrackBerry Genius

    Posts
    2,160 Posts
    Global Posts
    2,161 Global Posts
    #4  

    Default Re: Africa: Where RIM still steals the show [article]

    Quote Originally Posted by bungaboy View Post
    You somehow left out the sentence immediately before that quote.
    LOL what are you implying?

    I did not "somehow" leave that sentence out. I purposely omitted it, as well as the other parts of the article, because it wasn't the part that made me chuckle and a little sad.
  5. texazzpete's Avatar
    Banned

    Posts
    1,578 Posts
    Global Posts
    1,579 Global Posts
    #5  

    Default Re: Africa: Where RIM still steals the show [article]

    You know why Blackberries are selling in Africa?

    BBM.

    That's why I feel so Incredulous when I see an editorial on Crackberry saying that licensing out BBM will be a boon for RIM. Put BBM on iPhone and Android and see that growth rate decline sharply.
  6. bungaboy's Avatar
    CrackBerry Genius of Geniuses

    Posts
    12,405 Posts
    Global Posts
    12,409 Global Posts
    PIN
    With Needle
    #6  

    Default Re: Africa: Where RIM still steals the show [article]

    Quote Originally Posted by texazzpete View Post
    You know why Blackberries are selling in Africa?

    BBM.

    That's why I feel so Incredulous when I see an editorial on Crackberry saying that licensing out BBM will be a boon for RIM. Put BBM on iPhone and Android and see that growth rate decline sharply.
    You work in retail store selling phones?
    Do those who protest the loudest or longest have a lock on the truth?
  7. aragone79's Avatar
    CrackBerry Addict

    Posts
    691 Posts
    #7  

    Default Re: Africa: Where RIM still steals the show [article]

    Quote Originally Posted by texazzpete View Post
    You know why Blackberries are selling in Africa?

    BBM.

    That's why I feel so Incredulous when I see an editorial on Crackberry saying that licensing out BBM will be a boon for RIM. Put BBM on iPhone and Android and see that growth rate decline sharply.
    Mostly, It is true. But when they have Blackberry on their hands, they want more. Not only BBM, but also social media. And the last, email. Yes, they can all have those features in android and iPhone. But for the 3rd world country, where the internet connection speed is still limited, Blackberry gives solution for it. 1 bar signal of GPRS will be sufficient to run Blackberry.

    What about Android and iPhone, Those are freeze all the time. Believe me, I know that and I have experiences with this situation.
    sent from anywhere
    @isatbb@isatbbplg
    #mybb10
    #BB10Believe
    Blog: bb10believe.blogspot.com

    HONK! IF YOU WANT BLACKBERRY 10

    9380, Black and White Z10, LG Nexus 4, Nokia Lumia 520
  8. texazzpete's Avatar
    Banned

    Posts
    1,578 Posts
    Global Posts
    1,579 Global Posts
    #8  

    Default Re: Africa: Where RIM still steals the show [article]

    Quote Originally Posted by bungaboy View Post
    You work in retail store selling phones?
    Nope. Lol. That's not for me.

    I live there...initially blackberries were these hyper-expensive tools that only the business folks were buying. Nokia phones were the ultimate smartphones then. We probably had one of the highest BIS monthly charges in the world. Blackberry browsers weren't very good and consumers didn't care much.

    Then things changed. newer models came out in 2009 with sleeker looks and better browsers. BIS plans were halved due to competition. People started using BBs more but they still were clinging to Nokia et al.

    Then BBM happened. Similar story to the craze in Indonesia. It's become the de-facto standard for communication. People usually have upwards of 100 contacts on their BBM...and belong to groups. The Social Media craze (Facebook, Twitter) also played their part because BIS plans were much cheaper than expensive data plans (in Nigeria, 99% of phones are bought off contract, paid for 100% so you don't really see the usual bundled in data plans you'd find in the US, for example).
    For many people, why pay double the cost for BIS for a 2GB data plan when BIS on MTN Nigeria gives unlimited downloads?

    So there are loads of reasons why BBs are wildly popular in Nigeria, but by far the biggest driver of sales (and the biggest reason for peer pressure to get one) is BBM.

    There are already dual core Android phones on sale in China for $150...and these have started trickling into the African market slowly. Put BBM on these and cash strapped buyers may be swayed to the dark side.

Similar Threads

  1. Where RIM goes after BB10 (OBJ article Nov 7 2012)
    By ZepManSam in forum News & Rumors
    Replies: 19
    Last Post: 11-11-2012, 07:27 PM
  2. Replies: 12
    Last Post: 05-29-2012, 09:41 PM
  3. PlayBook steals the show later this year
    By PineappleUnderTheSea in forum BlackBerry PlayBook
    Replies: 1
    Last Post: 03-01-2011, 07:48 PM
  4. Don't let the Apple sheep at Engadget steal the show!
    By openletter in forum General BlackBerry Discussion
    Replies: 4
    Last Post: 03-16-2009, 04:35 PM
  5. Wired.com Article On RIM Struggling With The Economy
    By TheSultan in forum News & Rumors
    Replies: 1
    Last Post: 10-20-2008, 10:02 PM

Posting Permissions