Personalization & Privacy for BBM ????

[ZMc1834]

After downloading the latest update for BBM yesterday, I noticed a new option under my Third Party Applications section, labeled Personalization & Privacy for BBM. Anyone have any details on this option and what's its purpose?

[Bilaal]

I think it has something to do with requesting permission to access some info you may have on BBM that the app may need to accquire in order to share content from the app to BBM.

That's my guess on it.

[ZMc1834]

I have been able to find references to it dating back to November 2011 in some Beta releases of BBM, but nothing definitive on the use and purpose of the option. I see that it says that permission would be granted, if enabled, for some data collection. Just trying to figure out if there is any useful purpose to enable the option.