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Old 01-23-2012, 06:59 PM
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Default Why hasn't RIM given 'browser' a name?

As much as I like BB this is a marketing fail. We all know safari that gets installed with any Apple products ; which is nothing special... why wouldnt bb's browser have a name. We could be talking about the newest version of 'Blackbird' (or something) on the Playbook...etc instead of something that has no presence in one's memory.
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Old 01-23-2012, 07:14 PM
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I call mine Tabby. Short for Tabitha

You can download Safari, afaik, you can't download Tabby as a standalone. It's part of the OS.
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Old 01-23-2012, 07:28 PM
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Personally I kind of like the fact they don't name their native apps like that. Cleaner to call it browser then copy everybody else and call it Safari or whatever else.
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Old 01-23-2012, 07:31 PM
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My browser is oddly enough "Browser", no need to change it. It is what it is.
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Old 01-23-2012, 07:33 PM
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Yeah let's name it Fred. Haha. I prefer not "naming" it anything. Browser is what browser does! F.G.

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Old 01-23-2012, 07:42 PM
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browser works for me. i really do not think about myself.
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Old 01-24-2012, 05:11 AM
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I call it the Internet. I'm gonna check that on the Internet, or I use Web Brower. But I guess these are old school.
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Old 01-24-2012, 05:35 AM
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Blackberry's Webkit based browser....I think that's descriptive enough. Blackberry browser for short.
Works for me.
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Old 01-24-2012, 05:51 AM
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I think the OP has a point here from a marketing point of view.

Everybody associates Safari with Apple
IE with Microsoft
Chrome with Google

As we are already BB users we don't really care but for new potential customers it's a different story. And when BB10 hits the market I think naming the browser even becomes more interesting.

For instance with the OS 2.0 update for the playbook there will be some browser tweaks that will make it even better than it already is.
And since BB10 and OS 2.0 are practically the same people can refer to the browser on the playbook. This could stimulate more sales of BB10 devices.

Offcourse I'm aware this can also work the other way around when the browser isn't that good on os 2.0 but I think the browser is already really good on the playbook.

To the OP, what would you call the browser?
I was thinking about Cruise (marketing slogan: cruising the web with BB Cruise)
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Old 01-24-2012, 09:07 AM
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Perhaps call it FULL WEB?
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Old 01-24-2012, 09:20 AM
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We call it browser so we can use "B" to open it.
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Old 01-24-2012, 10:07 AM
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Quote:
Originally Posted by Delil View Post
I think the OP has a point here from a marketing point of view.

Everybody associates Safari with Apple
IE with Microsoft
Chrome with Google

As we are already BB users we don't really care but for new potential customers it's a different story. And when BB10 hits the market I think naming the browser even becomes more interesting.

For instance with the OS 2.0 update for the playbook there will be some browser tweaks that will make it even better than it already is.
And since BB10 and OS 2.0 are practically the same people can refer to the browser on the playbook. This could stimulate more sales of BB10 devices.

Offcourse I'm aware this can also work the other way around when the browser isn't that good on os 2.0 but I think the browser is already really good on the playbook.

To the OP, what would you call the browser?
I was thinking about Cruise (marketing slogan: cruising the web with BB Cruise)
IE Got a Name because it had to Compete with NetScape, and the Term browser wasn't really a well understood term,
Safari Got a name because it had to compete with IE, they needed to Brand themselves as an Alternative to IE, and are on multiple devices now.
Chrome got a name as an Alternative to IE, and googles push into consumer software

BlackBerry Browser is Native, It requires no advertising as people will use it because it is Native, Alternative browsers must make their names to be downloaded onto a BlackBerry.
It would be a waste of marketing dollars and branding to focus on branding the BlackBerry Browser.

Maybe in the Future you'll see it called something Different, but really BB Browser will probably become the name and the Branding.
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Old 01-24-2012, 11:46 AM
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What's in a name, a rose by any other name would smell just as sweet....
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Old 01-24-2012, 12:51 PM
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Ok. let's say RIM renamed all of the apps (browser, messages, contacts, etc):

bungee
collector
galactica
bob
livingstone
jeep

which one is the browser?
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Old 01-24-2012, 02:18 PM
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It is wht it is, just a browser.
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BlackBerry Forums at CrackBerry.com > > General BlackBerry Discussion > General Discussion   Why hasn't RIM given 'browser' a name?

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