Why doesn't RIM market BB as being "cool" using its free advertising?

[ADozenEggs@aol.com]

Originally Posted by anthogag

Here's a list of Apple slogans over the years. it's looooooooong...these are a few
source: List of Apple Inc. slogans - Wikipedia, the free encyclopedia

This is a list of slogans that have been used by Apple Inc. in advertising and marketing material from the '70s to the present.

"Byte into an Apple" (Late 1970s)[1][2]
"Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s)[2][3]
"The Computer for the rest of us" (1984)[2][4]
"The Power to Be Your Best" (1990)[2][5][6]
"Think different." (1997–2002)[2][6][7]
"Switch" (2002–2003)[2]
"Get a Mac" (2006-2009)
"iThink, therefore iMac."
"Blows minds, not budgets."
"Small is Beautiful""A little Mini. A lot of Leopard"
"Higher Resolution. Better Mileage"
"Beauty outside. Beast inside."


Slogans are fun...

This looooooooong list also shows that Apple has been at this for a loooooong time with consumers.

Your trollish nitpicking with RIM's efforts is lame

Yes! I'm a troll! You've unveiled me. Oh the shame! Lame.

[trelawrence]

Oooohhhhhh. The "t" word. You REALLY ticked em off. LOL.

I think making RIM relevant to more people is key. Mindshare means sales.

Sent from my NOOKcolor using Tapatalk

[Economist101]

Originally Posted by ADozenEggs@aol.com

Yes! I'm a troll! You've unveiled me. Oh the shame! Lame.

The word tends to slip out when commenters feel the ground beneath them shifting. It's like mother's milk to them it seems.

[trelawrence]

I use the word frequently in real life. Like, when I'm verbally sparring with my wife, angry at my boss or pulled over by police.

"Troll!"

I be checking folks, yo. When people diss my phone, I scream the T word in conjunction with some especially fearsome gang signs.

Sent from my NOOKcolor using Tapatalk

[BigBadWulf]

Let me try and get this thread back on the tracks.......

"BlackBerry, it's trrrrrollicious!"

[CairnsRock]

Good thread, some great comments.
Mktg. 101 is "segment the market" Then build a strategy for each segment.

A few obvious segments are:

Current BB users.
Business
Gamers
Non business consumers (the cool crowd)
Etc...

Decide which segments you want to attack (or not). What approach for each one.
The new Mktg. guy will do that.

In the meantime nothing

[shemaree09]

Originally Posted by Economist101

Android isn't any more "available" than BlackBerry, which is available here in the U.S. at all four major carriers (the iPhone was on just one as recently as January 2011), so that's a poor excuse for RIM's sales issues, at least here in the U.S.

You cant be serious.

And thats not an excuse for RIM's sales at all.

[fernandez21]

They should make a commercial where someone sent a message where it was autocorrected incorrectly and changed the whole meaning of the message, then hilarity insues.

[REDISETTER]

The new commercials Blackberry is making are really bad. I don't think they show them being used in a practical way and some seem to have little to do with the phone. Why not show a person in uniform using one to send messages (soldier, police officer) a doctor on call getting a message they need to come into the hospital. A parent texting their kid they will be late picking them up etc, etc. Show different situations of people using the different features such as BBM, bridging, camera, etc. I hope Rim wakes up and gets someone new to do their marketing. I think they have one last chance.

[jelp2]

Originally Posted by Economist101

And my point is that if people didn't like the iPhone or Android, then those products would not be popular or cool for very long. We're now 4.5 years into the iPhone, and they keep selling more. Same for Android, though for a shorter period.

Thats true to an extent. When BB's were only 4.5 years old they were on top of their game also. The true comparison should be how popular the iPhone is at 10 years old as the current BB's are now. 5.5 more years is a lot of time in the tech world and the coolness of the iPhone may cease by then. BB's could be back on top, who knows.

[jelp2]

Originally Posted by fernandez21

They should make a commercial where someone sent a message where it was autocorrected incorrectly and changed the whole meaning of the message, then hilarity insues.

That would be great, but this isnt about an iPhone!

[fernandez21]

Originally Posted by jelp2

That would be great, but this isnt about an iPhone!

Well, it would obviously end with the blackberry keyboard and how much better it is typing on it.

[hondateg91]

Originally Posted by shemaree09

*the awesome keyboard (no more embarrassing typos!)

How not to end up on damnyouautocorrect.com

[Dapper37]

I agree with the OP, I hope it starts hard after the release of PB2.0 After that time they will have a story to tell.

[pantlesspenguin]

Originally Posted by REDISETTER

The new commercials Blackberry is making are really bad. I don't think they show them being used in a practical way and some seem to have little to do with the phone. Why not show a person in uniform using one to send messages (soldier, police officer) a doctor on call getting a message they need to come into the hospital. A parent texting their kid they will be late picking them up etc, etc. Show different situations of people using the different features such as BBM, bridging, camera, etc. I hope Rim wakes up and gets someone new to do their marketing. I think they have one last chance.

Again, though, commercials showing that BB can do what a consumer's phone already does won't be effective. BBM itself won't sell devices. Showing that a BB gives new functionality to a tablet, when other tablets have that native won't sell devices. You can't have effective marketing without a great product, and that's where I hope BB10 will step it up.