Your Definition of A Successful Launch?

**Joy1980** · 12-14-2012, 06:46 AM

Hi,

With the analysts changing their tune slightly and saying that they believe that BB 10 has a 30% chance of being successful, I have wondered what would define if the launch is successful or not. For me, sales is not what is going to determine success. For me, the success of the launch would be the change in the perception that people have about RIM. They see Apple and Google and maybe Microsoft as the companies who innovate and not RIM.

A successful launch to me would be for people to come away thinking RIM is a company they need to watch. The same way that people say that "we will have to see to what Apple does in this space', I want RIM to be a part of the conversation.

Don't get me wrong, I want big sales numbers but changing the perception in the minds of the media and the tech pundits is more important in the long run. If RIM is going to go into the complete mobile computing market, they have go to get people from dismissing them from the conversation.

**o4liberty** · 12-14-2012, 07:03 AM

For Rim to be successful with the launch of BB10 they need to make sure the device has the "Wow factor" when people first get the device. Also they need to be almost flawless no waiting for updates to get the device to work properly.

All the major apps need to be available at or soon after launch to keep the interest in the device. If Rim can do this then they will have a winner!

Sent from my BlackBerry 9930 using Tapatalk

**Bold_until_Hybrid_Comes** · 12-14-2012, 08:00 AM

I also believe there have to be objective measurements set out that state the definition of a successful launch. And I mean for this site. I really can forsee articles in May titled "why the next update will make bb10 what we expected at launch", "why blackberry sales haven't been what we expected yet", "it will take a few quarters before results show". I really don't like the excuses. Like when blackberry wasn't on top of the specs game the excuse in blogs was "is blackberry aiming for the entry level now?". No it wasn't an aim, it was a result of not having top specs despite attempts. I would like to see a specific post on crackberry regarding what numbers define success. Than no excuses can be made and no "the sun is just on the horizon and coming" attitudes. Short and medium term objective results that mean success need to clearly be laid out

**jimpilot** · 12-14-2012, 08:33 AM

I think units sold will be an important factor is getting and maintaining dev support. Without quality apps I fear BB10 can not be a success.

**qbnkelt** · 12-14-2012, 09:32 AM

In my estimation

Timely launch with no delays.
No build quality problems.
No bricking and/or software issues like with the 99xx series.
App support.
No vulnerabilities.

**jkomo001** · 12-14-2012, 09:41 AM

Successful launch will be atleast 5 people see me with my BB10 device, and say "oooo snap, is that the new BlackBerry phone?"

**ibpluto** · 12-14-2012, 09:50 AM

Originally Posted by qbnkelt

In my estimation

Timely launch with no delays.
No build quality problems.
No bricking and/or software issues like with the 99xx series.
App support.
No vulnerabilities.

^ this ..........

**Roo Zilla** · 12-14-2012, 09:52 AM

Successful launch for RIM? At this point in time.... just get the dam thing out the door.

**jenks5150** · 12-14-2012, 11:24 AM

For me, I'd like to have several people check mine out and say "Oooh...I want that."

Also want RIM to become a major player again, get witty marketing (ala Samsung currently) - and show the world that Canadian tech knows what's up.

**eve6er69** · 12-14-2012, 01:26 PM

To me its not so much sales as it is people that are happy with their device for the 2 years they are roped into their contracts.

The storm had great sales but a horrible reputation. That reputation helped people even more with ammo to bash rim.

I feel with the right marketing and apps on launch they should do decent, not great. As like any platform it will take a long time for non die hards to come around to it. That all comes with word of mouth and good simple commercials about things we don't think about but the phone has I.e. The new iphone5 commercial that shows a ambient noise cancellation sensor. My old nextels had that but people are still shocked that the phone has that.

They cannot go to far into detail. General consumers want to see how easy it is to do simple things like take/alter pictures. Answer the phone and surf the web or upload those pics to a social media site.

Sent from my game boy color

**sydsam** · 12-14-2012, 01:30 PM

Successful BB10 Launch? As follows
Steve Balmer performs double castration on Tim Cook, then jumps off the cliff chanting "Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers, Developers....."

**vorpalz** · 12-14-2012, 03:06 PM

my personal definition?

If a slider form factor is announced as forthcoming. If not, I will be re-assessing other phones, as this form factor is was works best for me. That will mark the upcoming BB10 launch as successful or not to me personally...

**eve6er69** · 12-14-2012, 10:31 PM

Originally Posted by vorpalz

my personal definition?

If a slider form factor is announced as forthcoming. If not, I will be re-assessing other phones, as this form factor is was works best for me. That will mark the upcoming BB10 launch as successful or not to me personally...

Haven't checked out the market in a long time but I feel like the slider scene may be slim pickings for you.

Sent from my game boy color

**r0v3rT3N** · 12-14-2012, 10:36 PM

A launch that makes everyone say "Wow, I thought RIM was dead..."

**Jimmypage** · 12-14-2012, 10:47 PM

Whether the launch is successful or not will be determined by the tech and mainstream press. If they have good things to say, give the launch units good reviews, then the ball will start rolling. If the press is largely negative, or even less than enthusiastic, I think they're done.

**CairnsRock** · 12-14-2012, 11:04 PM

No buggy software.
Syncs to yahoo, hotmail et al flawlessly.

**southlander** · 12-14-2012, 11:12 PM

If I go into my local Verizon store and when people ask "what do you recommend?" -- the sales rep takes them to the BlackBerry 10 phone(s), I will consider RIM to be back in the saddle.

Sent from my BlackBerry 9930 using Tapatalk

**kevinnugent** · 12-14-2012, 11:20 PM

Originally Posted by Bold_until_Hybrid_Comes

I also believe there have to be objective measurements set out that state the definition of a successful launch. And I mean for this site. I really can forsee articles in May titled "why the next update will make bb10 what we expected at launch", "why blackberry sales haven't been what we expected yet", "it will take a few quarters before results show". I really don't like the excuses. Like when blackberry wasn't on top of the specs game the excuse in blogs was "is blackberry aiming for the entry level now?". No it wasn't an aim, it was a result of not having top specs despite attempts. I would like to see a specific post on crackberry regarding what numbers define success. Than no excuses can be made and no "the sun is just on the horizon and coming" attitudes. Short and medium term objective results that mean success need to clearly be laid out

What's your figure? In the first week, month, quarter? 3m, 8m, 15m would be a great launch in my opinion. But the whole "wave" release is going to prove difficult to keep track of. And will RIM release sales figures or shipped figures. We know from previous experience they aren't the same.

**Xopher** · 12-15-2012, 08:05 AM

Success, to me, is when RIM announces the second generation BB10 devices. That would mean BB10 did well enough to continue the platform.

**RECOOL** · 12-15-2012, 08:41 AM

Just need to sell well solid numbers.If it sells well than RIM will go on more offense in marketing and pushing out the platform.

Solid sale numbers.

**TheStoof** · 12-15-2012, 08:59 AM

My definition is...a phone in my pocket.

**Rickroller** · 12-15-2012, 09:29 AM

Originally Posted by qbnkelt

In my estimation

Timely launch with no delays.
No build quality problems.
No bricking and/or software issues like with the 99xx series.
App support.
No vulnerabilities.

This, along with respectable reviews from the tech industry. RIM could put out all the above, but anybody who is waiting for BB10 that isn't on this site, will be waiting to see how it's reviews go. If they chew it up and/or dismiss it, then bye bye successful launch, as potential buyers may just once again dismiss it (much like the PB).