Why RIM doesn't have to worry about the number of apps
I've noticed a lot of articles and debates surrounding the number of apps available on competing platforms. I recently read an article on a tech site about BB10's features and some of the comments went on about how the lack of apps will still hurt RIM even though their OS is far ahead of IOS or Android. This IMHO is pretty short-sighted and shallow. Here's why I think so.
Apple has 700K+ apps and Android probably up there too. Even i-fans will admit that a vast majority are useless or duplicates. But through clever marketing, Apple has managed to convince your average consumer that this number is a key metric. I don't think I'm that far off when I say that the smartphone market is still evolving and consumers look at this as a major feature when shopping for a device. This argument is often used when measuring the sucess or potential for success of a device but I think its flawed.
My fearless prediction is that as the market matures, consumers will shift from quantity of apps to quality. There is a finite limit on how many apps you can install on a device so wether you have 700K or 100K to choose from, all devices will eventually settle to a similar amount installed. Those being the most useful apps.
This is why I'm not worried at all about apps on BB10, although I'm glad to see the support developers are getting. Five years ago I'm willing to bet your average consumer didn't know what an app was; five years from now I'm betting they couldn't care less about the numbers and look for quality apps.
Do you agree or do you think the quantity of apps will always be a major selling point?
- 12-18-2012, 09:11 PM #2
Quality not quantity. RIM has yet to prove quality though.
RIM says over 77,000 apps right now.. means nothing if 76,000 of them are junk.
- 12-18-2012, 09:15 PM #3
i dont care so much about quantity but i do care about having what i need. I also like my choices between apps that do the same thing because some might have better features than others. That is one thing a large number of apps will help with. Also, as discussed in many threads you have to have the key apps (netflix, hulu, instagram etc) and i think this is a bigger barrier for RIM than the number of apps. Once they get most of the top 100 or whatever they will be in good shape.
- 12-18-2012, 09:30 PM #7
- 12-18-2012, 09:33 PM #8
Quality comes with quantity.
Selection is always a good thing, and more selection is better for app buyers.
Using imaginary numbers, if 50% of all apps are crap, then that number applies to any app supported platform. 50% of Apple's apps are crap, 50% of Android, and 50% of Blackberry. I've certainly seen my fair share of garbage apps in all the major app stores.
More apps brings more crap, but it also brings more quality apps.
- 12-18-2012, 09:42 PM #9
- 12-19-2012, 01:25 AM #12
The lack of a single app probably doesn't matter much. Once you start adding to the list, eventually, it starts to significantly affect sales.
- 12-19-2012, 01:32 AM #13
- 12-19-2012, 01:50 AM #14
- 12-19-2012, 01:54 AM #15
Why RIM doesn't have to worry about the number of apps
I think that is unfounded. RIM still makes money, albeit smaller (profit, not on loss for their BIS services, even if its chopped up).
I have written based on observations how RIM managed to segmentalize BIS, and still earn (a very small margin) profit.
The better question for RIM is how do they want to leverage their BIS offering so that it has higher margins.
Sent from my BlackBerry 9800 using Tapatalk
- 12-19-2012, 02:52 AM #16
Re: Why RIM doesn't have to worry about the number of appsCarrier controlled updates is the worst smartphone spec of them all
- CrackBerry User
12-19-2012, 03:05 AM #17
- 17 Posts
I am a BB user for 3 years. I can see currently virtually none of the apps I would like/need to use coming to BB10. This is not a good sign... I really do not want to move on to Android, but I may have to
Last edited by kszys; 12-19-2012 at 03:27 AM.
- 12-19-2012, 04:14 AM #18
Re: Why RIM doesn't have to worry about the number of apps
In all fairness, we shouldn't make any judgments on the bb10 app world good or bad until we see it go live. I'm personally crossing my fingers because BB10's are what I want most right now. I will say that if what I want isn't there right at the start I'll take a pass because I'm not going to lock myself into a contract on taking a chance those apps will come.Carrier controlled updates is the worst smartphone spec of them all
- 12-19-2012, 05:03 AM #19
If it bothers you that much . . .
Netflix: Offer Support for RIM Blackberry Devices
Hulu: Allow a Hulu Plus app for BlackBerry Playbook and BB10
and . . .
Pandora®: Bring App Support to the Blackberry 10 Platform:
you can also visit this thread if your interested in contacting other devs for the apps you want . . .Want your favorite apps to Be on Blackberry 10? Let 'em know!!!!VOTE UP THE Z10!!!!!
- Smartphone Rankings | PhoneDog
- Vote for the BlackBerry Z10 for Phone of the Year in the T3 Gadget Awards 2013
- Want your favorite apps to Be on Blackberry 10? Let 'em know!!!!
~*Jack of all trades can still be a master of some (. . .Hopefully)*~
- 12-19-2012, 05:26 AM #20
Many of the posts in this thread sound like quality and quantity are somehow diametrically opposed, which is nonsense.
Of course RIM needs to worry about the number of apps, since the more apps they have, the more quality apps they'll have. If just one percent of the apps are great, then an Apple user has over 7000 great apps to choose from, while a RIM user only has a couple of hundred.
And sure to a large extent its about the top 100 apps, but it's also about the long tail end of the app store. The more apps there are, the bigger the chances of you finding an app for your unique job/hobby/interest. (As an example, my son really likes his LEGO's, so I have a couple of LEGO apps on my phone and our ipad that we can use. Is it vitally important? Heck no. But it makes using an iOS device all the more useful, handy and enjoyable.)
I fear however, that RIM has brought into the "App store quantity is important" mantra a little too much, and are basically cramming their store chock full of crappy I-got-a-free-Playbook-apps
With some of their new policies they're basically rewarding anybody who can string together a couple of lines of code no matter how ugly and useless.
Browsing through the store looking at new PB apps is not a pretty picture. It looks like they're approving anything to get the numbers up, and it really doesn't doesn't impress or attract customers.
Look at the ipad vs. Android tablets for example. On paper you have as many or more apps available for Android tablets, except that they're all phone apps which look and feel terrible on a tablet. An ipad has a ton of quality apps available however, and is clearly the more popular choice with consumers.
- 12-19-2012, 06:17 AM #21
- 12-19-2012, 10:56 AM #22
- 12-19-2012, 10:59 AM #23
- 12-19-2012, 11:01 AM #24Sent from me using my fingers. Be pantless in 5K. Febreze - for more than smells.
Posted from my phone or pc or tablet that are no better than anyone else's
Woopie Doopie we have em fun
- 12-19-2012, 11:18 AM #25
Even if you have the top 100, consider that this is not a static list and new entries come up all the time. In the case of the Apple App Store, which remains the incubator and showroom for apps, this happens weekly. Out of nowhere a new app or game could just spring up and become really hot. This is the advantage of being in a large ecosystem, you get to enjoy these apps at launch. By the time it gets to the smaller ecosystems, the app could very well be old news.
Another aspect of the long tail are the apps you use for work. My company supports GotomyPC and WebEx. Splashtop is not a solution on work machines. Other companies would have other combinations. You want your app store to support all of these combinations.
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