[BBPandy]

I don' think it needs a name. If it were given one, they would have to advertise it or people whouldn't know where to go to get online.....also, I think it's origional name is "Torch" it comes from RIM's aqusision of "Torch Mobile"

[Flexin]

IE Got a Name because it had to Compete with NetScape, and the Term browser wasn't really a well understood term,
Safari Got a name because it had to compete with IE, they needed to Brand themselves as an Alternative to IE, and are on multiple devices now.
Chrome got a name as an Alternative to IE, and googles push into consumer software

BlackBerry Browser is Native, It requires no advertising as people will use it because it is Native, Alternative browsers must make their names to be downloaded onto a BlackBerry.
It would be a waste of marketing dollars and branding to focus on branding the BlackBerry Browser.

Maybe in the Future you'll see it called something Different, but really BB Browser will probably become the name and the Branding.

You beat me to it. It only needs a name if it is made available on other OSs.

James

[BB_Bmore]

Name it the "Thorsten"

[madx80h]

Ok. let's say RIM renamed all of the apps (browser, messages, contacts, etc):

bungee
collector
galactica
bob
livingstone
jeep

which one is the browser?

Bungee is E-mail.
Collector is Phone App.
Galactica is BBM.
Bob is Sound Settings.
Livingstone is Browser.
and Jeep is Calendar.

[diegonei]

I agree to the OP. Name it Warp Drive.

And please do make it fast enough so the name doesn't sound stupid.

[d_pang]

it doesn't need to be changed, I think the name browser is fine, besides changing the name now might confuse some people

[jean11011]

I call it Bowser

[s7ark]

If they do name it something they should make it simple like BBB(BlackBerry Browser). No point in confusing people with yet another product name.

Or would they get sued by the Better Business Bureau?

[all3n7]

LEAVE IT ALONE!!! Why do we need to change it??? Anything special on this??? We don't want to end up beeing a copycat.. (((( PLS! DON'T TOUCH IT.!! )))

[maxb1ack]

As much as I like BB this is a marketing fail. We all know safari that gets installed with any Apple products ; which is nothing special... why wouldnt bb's browser have a name. We could be talking about the newest version of 'Blackbird' (or something) on the Playbook...etc instead of something that has no presence in one's memory.

they did: Safari, jk... well sort of...

forums.crackberry.com/blackberry-playbook-f222/native-browser-recognized-safar-607656

[grahamf]

Bungee is E-mail.
Collector is Phone App.
Galactica is BBM.
Bob is Sound Settings.
Livingstone is Browser.
and Jeep is Calendar.

Nope.

Bungee is BBM
Collector is Social hub (facebook, twitter, etc)
Galactica is Email
Bob is contacts
Livingstone is search
and Jeep is internet.

Posted from my CrackBerry at wapforums.crackberry.com

[bllbored]

(shrug)..let's just all start referring to it as the Michaluk n see if it catches on

[southlander]

I've never used Android but I'm surprised that there is no version of Chrome for it. Kind of shocked, actually.

It is rumored that Google might bring Chrome to Android this year.

[egranlund]

All of the other browsers that were mentioned such as Safari, Internet Explorer, Firefox or Chrome already had a desktop component before they were translated into a mobile version.

The reason Apple (Safari) and Microsoft (Pocket Internet Explorer) maintained the names when they moved to the mobile OS was because they knew that they would be able to use the name recognition for the existing browsing software to drive home the point that the pocket device contained a full blown browser that was mature, etc etc.

The Playbook browser is totally different and giving it some cryptic name just for the of it would serve no purpose but to further confuse people who stop to look at it in your local best buy, etc. Apple can get away with naming the browser Safari because they have enough mind share that everyone who walks by an iPad knows the browser is called Safari.

Now, if RIM decided to release a desktop version of their browser, then maybe some unique branding would be helpful. I highly doubt that's going to happen though.

[ricocan]

Take the BBM tact and let the users name it if they care enough. BB needs something with a bit swagger, something like BB Browser Brat - it's the new kid with attitude. This might not be the right place for an image infusion but one is needed and with kids getting hooked on bbm (mine loves it, not crazy about her phone though) maybe a browser/bbm integration would be cool, what would that look like?

[sam_b77]

I think they should name it Pornhub.
That's what browsers are used for, isn't it?

[mkye86]

All of the other browsers that were mentioned such as Safari, Internet Explorer, Firefox or Chrome already had a desktop component before they were translated into a mobile version.

The reason Apple (Safari) and Microsoft (Pocket Internet Explorer) maintained the names when they moved to the mobile OS was because they knew that they would be able to use the name recognition for the existing browsing software to drive home the point that the pocket device contained a full blown browser that was mature, etc etc.

The Playbook browser is totally different and giving it some cryptic name just for the of it would serve no purpose but to further confuse people who stop to look at it in your local best buy, etc. Apple can get away with naming the browser Safari because they have enough mind share that everyone who walks by an iPad knows the browser is called Safari.

Now, if RIM decided to release a desktop version of their browser, then maybe some unique branding would be helpful. I highly doubt that's going to happen though.

This thread is entertaining. I will be completely honest with you. When I first used an iPhone I had a really hard time finding the darn browser. I don't use apple products. Therefore I had no Idea that the little compass looking square thing that said Safari was the internet. LoL. I love BB's Globe and Browser fits it just fine (World Wide Web). I like the idea of calling it Torch though. It would make the most sense. Or Torch Browser, that's what it is right. Torch Webkit Browser. Simply Blackberry Browser would do to though.

Plus I believe Android also uses a globe and calls it Browser.

And LMMFAO @ the Pornhub guy. Lol

[xXBLACKBERRYXx5]

let's call it "super awesome fun time"?

[timdex91]

As much as I like BB this is a marketing fail. We all know safari that gets installed with any Apple products ; which is nothing special... why wouldnt bb's browser have a name. We could be talking about the newest version of 'Blackbird' (or something) on the Playbook...etc instead of something that has no presence in one's memory.

Posted from my CrackBerry at wapforums.crackberry.com

Posted from my CrackBerry at wapforums.crackberry.com

[timdex91]

As much as I like BB this is a marketing fail. We all know safari that gets installed with any Apple products ; which is nothing special... why wouldnt bb's browser have a name. We could be talking about the newest version of 'Blackbird' (or something) on the Playbook...etc instead of something that has no presence in one's memory.

You could get religious and call it Brother Browser
...Or like your best friend Browser BRO....

Posted from my CrackBerry at wapforums.crackberry.com

[sam_b77]

You could get religious and call it Brother Browser
...Or like your best friend Browser BRO....

Posted from my CrackBerry at wapforums.crackberry.com

That would bring out the crazies. Religion drives people nuts.

RIM would need different names to cater to the fundamentalist religions then.
Brother Browser for Christians
Cow Browser for Hindus
Kosher Browser, Salaam Browser the list is endless.

[siddo_d]

I think the OP has a point here from a marketing point of view.

Everybody associates Safari with Apple
IE with Microsoft
Chrome with Google

As we are already BB users we don't really care but for new potential customerps it's a different story. And when BB10 hits the market I think naming the browser even becomes more interesting.

For instance with the OS 2.0 update for the playbook there will be some browser tweaks that will make it even better than it already is.
And since BB10 and OS 2.0 are practically the same people can refer to the browser on the playbook. This could stimulate more sales of BB10 devices.

Offcourse I'm aware this can also work the other way around when the browser isn't that good on os 2.0 but I think the browser is already really good on the playbook.

To the OP, what would you call the browser?
I was thinking about Cruise (marketing slogan: cruising the web with BB Cruise)

Omg that is sick they should call it the Cruise and the slogan is good

[BitPusher2600]

I get both sides of this.
If RIM was going to go with the marketing aspect, you could hear it now; "BlackBerry, the ONLY device to give you the ********** web browser!"

This browser, I don't think, is so spectacular that it should be made into a big marketing point. I tend to agree with the other side; the other browsers exist in multiple places. You can't download or use the BB browser anywhere else but on a BB, so what other purpose (if some breed of marketing isn't on your mind) would be served by naming a browser that doesn't have any need for distinction?

I think it's fun anyway. You're in a situation where you need to look something up. You're talking to someone and you say "let me hit the browser real quick and take a look." They respond "what browser are you using?" You respond "The Browser."...this could go on a while
There's your name right there eh? "The Browser."

[amro]

some call it amtrak, i call it the train.

[cfoxx]

I'd never even noticed that RIM don't "brand" their Browser, although I think calling it something elegant like BlackBird would work well in their commercials. We might be straight forward people, but Apple's adverts work so well because they are relatable, so if the BB10 adverts said "with our latest BlackBird browser, to fly you through the full web", I do think that would add a little value to it.

BBM is an example of something that started as generic (BlackBerry Messenger) and then got branded, and it's been beneficial to RIM.

Posted from my CrackBerry at wapforums.crackberry.com