Why hasn't RIM given 'browser' a name?
As much as I like BB this is a marketing fail. We all know safari that gets installed with any Apple products ; which is nothing special... why wouldnt bb's browser have a name. We could be talking about the newest version of 'Blackbird' (or something) on the Playbook...etc instead of something that has no presence in one's memory.
- 01-23-2012, 07:14 PM #2
I call mine Tabby. Short for Tabitha
You can download Safari, afaik, you can't download Tabby as a standalone. It's part of the OS.Cuius testiculos habes, habeas cardia et cerebellum...
Z10 (v10.2.x.xxx Rogers), Playbook (v22.214.171.1244) | Rooted SGS IV
- CrackBerry Abuser
01-24-2012, 05:51 AM #9
- 441 Posts
I think the OP has a point here from a marketing point of view.
Everybody associates Safari with Apple
IE with Microsoft
Chrome with Google
As we are already BB users we don't really care but for new potential customers it's a different story. And when BB10 hits the market I think naming the browser even becomes more interesting.
For instance with the OS 2.0 update for the playbook there will be some browser tweaks that will make it even better than it already is.
And since BB10 and OS 2.0 are practically the same people can refer to the browser on the playbook. This could stimulate more sales of BB10 devices.
Offcourse I'm aware this can also work the other way around when the browser isn't that good on os 2.0 but I think the browser is already really good on the playbook.
To the OP, what would you call the browser?
I was thinking about Cruise (marketing slogan: cruising the web with BB Cruise)
Who the he|| is General Failure and why the freak is he reading my disk?
The purpose of war is not to die for your country but to make the other b@sta@rd die for his !!!
- 01-24-2012, 10:07 AM #12
Safari Got a name because it had to compete with IE, they needed to Brand themselves as an Alternative to IE, and are on multiple devices now.
Chrome got a name as an Alternative to IE, and googles push into consumer software
BlackBerry Browser is Native, It requires no advertising as people will use it because it is Native, Alternative browsers must make their names to be downloaded onto a BlackBerry.
It would be a waste of marketing dollars and branding to focus on branding the BlackBerry Browser.
Maybe in the Future you'll see it called something Different, but really BB Browser will probably become the name and the Branding.oops...
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- 01-24-2012, 11:46 AM #13
What's in a name, a rose by any other name would smell just as sweet....Through the Years :2001 Ericsson T29s> Sony Z5> Sony Z7> SE Z600>Moto A760> RAZR V3>Razr V3i>BB 8800>BB 9500 >BB 9800>Bold 9900..RIM Returns with a bang
Life was much simpler when Apple and Blackberry were just fruits
- 01-24-2012, 12:51 PM #14
Ok. let's say RIM renamed all of the apps (browser, messages, contacts, etc):
which one is the browser?Blackberry 10 > Windows Phone 7/8 > Blackberry 7 > iOS > Android > Symbian > WebOS > Meego
- 01-24-2012, 05:28 PM #19
I kind of like browser like I like the name dog for a dogSent from me using my fingers. Be pantless in 5K. Febreze - for more than smells.
the 50K CrackBerry challenge
I'm no more qualified to say so because I own a BlackBerry
- 01-24-2012, 07:27 PM #22
From my understanding it's name is actually called blackberry browser but if it's going to be rebranded I think they will call it torch since they bought torch mobile for their Web browser experience that's also how we got the torch line phone's
- 01-24-2012, 07:59 PM #25
I think trying to name the Browser would make RIMs marketing challenges worse... Giving the browser a flashy name isn't going to mean anything to a consumer, especially if that name didn't mean anything.
For example if they called it Blast Browser... People would ask "okay, so what does it do and how is it different from safari?'
Whereas, RIM could licence a well known name like Firefox (just an example) and that name would have experience and recognition... Thus being good for marketing.
Or they could just call it Blackberry Browser and just promote its amazing capabiluties as part of a whole amazing package (what they currently do). This would ultimately be the cheapest and most efficient marketing strategy...
Just my opinion.