Why is it called Blackberry?

**hmj5009** · 04-11-2008, 12:13 PM

So, where did this name come from? The BB is deliciously wonderful to use, is that it? Great name though, however it came about

**chaz_cb** · 04-11-2008, 12:29 PM

RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.’s Pentium microprocessor and Apple’s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." Previously the device was called LeapFrog, alluding to the technology leaping over the current competition.

**weirdlilberry** · 04-11-2008, 12:36 PM

Interesting!

Chaz is a plethera of knowledge!

**hal737** · 04-11-2008, 12:55 PM

Originally Posted by Chaz

RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.’s Pentium microprocessor and Apple’s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." Previously the device was called LeapFrog, alluding to the technology leaping over the current competition.

isn't leapfrog some childrens learning thing now? or is it something else??

**chaz_cb** · 04-11-2008, 01:00 PM

Originally Posted by weirdlilberry

Interesting!

Chaz is a plethera of knowledge!

nope. just good with Google. lol

**chaz_cb** · 04-11-2008, 01:01 PM

Originally Posted by hal737

isn't leapfrog some childrens learning thing now? or is it something else??

Yes it is:
Educational Toys and Games for Math and Reading

**rrrebo** · 04-11-2008, 01:25 PM

Originally Posted by Chaz

nope. just good with Google. lol

Google-fu. u haz it.

lolchaz!

**hmj5009** · 04-11-2008, 01:27 PM

Huh...I must say, the explanation is a little disappointing. I was expecting some crazy story. But now I know, so thanks

And hello Heather, I'm a Heather, too! (Heather BB abusers UNITE)

**hal737** · 04-11-2008, 01:27 PM

Originally Posted by Chaz

Yes it is:
Educational Toys and Games for Math and Reading

i knew i had some smarticles...

**hal737** · 04-11-2008, 01:29 PM

Originally Posted by hmj5009

Huh...I must say, the explanation is a little disappointing. I was expecting some crazy story. But now I know, so thanks

And hello Heather, I'm a Heather, too! (Heather BB abusers UNITE)

Hiiiiiii

**mzshey2x** · 04-11-2008, 01:32 PM

I've always wondered why they call it Blackberry..

**JazzeeJEF** · 04-11-2008, 01:33 PM

Leap Frog games are the best educational toys! I cant imagine calling a phone that though =]

**Duvi** · 04-11-2008, 01:36 PM

Thanks for the history lesson Chaz. Even if it was false, that sounds perfect and realistic. I actually like learning why certain companies name things.