When someone pointed out that the tiny buttons on RIM's device looked like a collection of seeds, Lexicon began exploring different fruity names: strawberry, melon and an assortment of vegetables were all bandied about, with no success.
The company finally settled on blackberry because the word is pleasing to most ears and the device, at the time, was black, says Mr. Placek
Can't find the thread on here, don't think it was berryman anymore.
RIM settled on the name with Lexicon Branding Inc., one of the branding firms out of California. Lexicon was responsible for naming Apple's Powerbook as an example. One of the executives thought the buttons on the device looked like tiny seeds in a strawberry. A linguist at the firm thought "strawberry" wasn't quite the right fit. Someone else suggested blackberry and RIM went for it.
The developers of the first model thought that the little keys looked like the outside of a strawberry. They didn't like the name (something about it being too hard to say) so they went with Blackberry
Posted from my CrackBerry at wapforums.crackberry.com
everyone that I know that DOESN'T own a BlackBerry, always calls it a BLUEberry... makes me laugh every time... its strange though cos the minute they get one they're like "DONT call it a BLUEberry it's BLACKberry" LMAO
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