- CrackBerry User
- 12 Posts
What if the Super Bowl is the US launch
Ok so running purely on speculation here, and maybe just on blind hope, but what if the US is going to use the Super Bowl ad as a launch. As far as I have seen, carriers are putting out pricing or confirming that they will carry the device, but there have been no dates whatsoever. It would be epic, a true surprise, one of the caliber that I think we were all expecting on launch day, if they used this grand stage. Releasing a product during the Super Bowl would peak consumers interest. I don't think you can get much more press then that. If this is not the case then the $4million+ that BlackBerry is spending on the ad is wasted because it will be forgotten about by the time the US customers can actually get the phone. I hope that BlackBerry isn't trying to blow money. This would create such a huge buzz. I can hope and dream right?
- 01-31-2013, 11:44 AM #3
You give BlackBerry's senior management team too much credit for creativity as evidenced by the lack-lustre BlackBerry 10 Reveal Event on January 30th. It is best that you remain asleep with your delightfully deluded dream of BlackBerrys frolicking in a meadow as the sunshine washes gently over the landscape.
- CrackBerry Master
01-31-2013, 11:49 AM #5
- 1,458 Posts
Here's why it WON'T happen....
No company with a half a brain would give themselves so much negative press and upset so many people just to make that teensy surprise. A carrier might choose to release it next week, but again don't count on it. Dropping the bomb and softening the blow is one of, if not, the worst business strategy.
- 01-31-2013, 12:00 PM #6
Re: What if the Super Bowl is the US launch
Carriers are the reason why it's delayed. UK carriers were the most enthusiastic of course (especially Vodaphone) and then their homeland coming in second. The US carriers have been slow with their testing, therefore elongating the time window before launch. At least they have the support of all major US carriers, Microsoft has had trouble with them with their Windows Phone for a while now. They are just pretty fixated on iOS and Android. It isn't BlackBerry's fault that it will be arriving later in the US, and that's something that a lot of people need to know
I guess carriers could surprise and launch on Sunday... but as far as the folks over at BlackBerry know, it will be March before Americans will be able to pick up any BB10 goodness
- 01-31-2013, 12:11 PM #8~ Still waters run deep ~
- 01-31-2013, 01:47 PM #16
- CrackBerry User
01-31-2013, 01:50 PM #17
- 18 Posts
When I think about the SB commercial, I'm reminded of those Toshiba commercials where the CEO refused to ship a laptop until a certain feature was ready. Every time I saw one I would think, "Sounds good. Let me know when it finally comes out and I'll think about it" Did those laptops ever come out?
- CrackBerry Abuser
01-31-2013, 01:55 PM #18
- 361 Posts
I think he did mention there was a possibility of it being available in the US prior to mid-March (end of February or early March) though.
- CrackBerry Master
01-31-2013, 02:09 PM #19
- 1,302 Posts
One thing they could announce to the general public in the Super Bowl spot is that the release date will be in March on all carriers. The general public, which hasn't been waiting so intently, would see that BlackBerry announced and delivered on time.
- 01-31-2013, 02:15 PM #20~ Still waters run deep ~
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