- 05-06-2012, 09:11 AM #5
- 05-06-2012, 09:19 AM #7Cuius testiculos habes, habeas cardia et cerebellum...
Blackberry 9900 (v220.127.116.119 Rogers/BES), Playbook (v18.104.22.1684) | Rooted SGS III
- CrackBerry Abuser
05-06-2012, 01:53 PM #12
- 266 Posts
Is it now a commercial in Australia or just an online campaign that used the 'protest' outside the Apple store as the hoped viral trigger?
The statement as presented would make a good standalone commercial, IMO. Better than the 'I get 1000 emails/texts a day and need a keyboard!' ad. But now with the protest piece done, the 'corks floating by in the stream' are suggested to be iphone users, this might get a response from Apple!
- 05-06-2012, 02:46 PM #13
My takeaway is that RIM is giving the middle finger to anyone who is too stupid, or unproductive, or unambitious enough to be a Blackberry person. They are saying that if you are not a type-A go-getter who eats opportunity for breakfast, you are not worthy of us.
This is not about products. The ad says nothing about how any particular product helps you. It is about being in a members only club. Compare that to the "big-tent" approach of Apple. Everyone is invited. Here is what we offer. There is something for everyone. Apple does not imply that the consumer needs to be worthy of them. Rather, they have to be worthy of the consumer.
RIM is trying to make an emotional appeal to their base and create an exclusive feeling. They are being rather aggressive towards the consumer. Either you are a part of us, or you're just floating through life. What a message. Bad idea.
- 05-06-2012, 03:01 PM #14
IMO, it is no different than “If you don’t have an iPhone, well, you don’t have an iPhone.”
Apple’s “If You Don’t Have an iPhone” Ads Highlight App Store, iTunes, and iBooks
Surely talking down to those who don't have the device or certain apps available for their device. Others are lacking something if not on that platform.
My own thoughts...MY TAKE ON THE BOLD 9900... I DON'T KNOW HOW, OR WHY, BUT IT WORKS!!!
- 05-06-2012, 03:06 PM #15
The wake-up campaign is brilliant. Period. However, use it to promote BB7 is just not the healthiest for RIM.
At least, RIM had all the world wanting to know what's all that about. And that's a win.I rock a BlackBerry Z10
- 05-06-2012, 03:36 PM #16
Apple defined the product by what it could do, not by who was using it. RIM is not even selling a product, just a brand. They are actively talking down to anyone who does not see the value in that brand. It is ironic that RIM is doing what Apple is accused of doing: pushing brand over substance. These two ad campaigns highlight that difference better than I can.
- 05-06-2012, 03:42 PM #17
- 05-06-2012, 03:44 PM #18MY TAKE ON THE BOLD 9900... I DON'T KNOW HOW, OR WHY, BUT IT WORKS!!!
- 05-06-2012, 04:00 PM #19
So, if you don't have an iPhone, you don't have an iPhone seems pretty cut and dry when you put it into perspective.
This Wake Up has no similarities to that. Why are they asleep for choosing competing products? Seems a bit condescending, IMO.
- 05-06-2012, 04:12 PM #20I rock a BlackBerry Z10
- 05-06-2012, 04:34 PM #25
A little confusion on what I type is tangible since English is not my native language. I'm not perfect writing in Spanish, English or French.
Gosh...I rock a BlackBerry Z10