Wake Up Australia is LIVE

**Nashstruck** · 05-06-2012, 09:02 AM

Site has gone live!!!

Wake Up. Be Bold.

**Nashstruck** · 05-06-2012, 09:04 AM

erm .. just finished watching it.

Thoughts?
Found it a bit of an anti-climax myself..

**howarmat** · 05-06-2012, 09:05 AM

that has been up for a while now already a thread on it

**Nashstruck** · 05-06-2012, 09:08 AM

Originally Posted by howarmat

that has been up for a while now already a thread on it

Nope it just went live when I posted it.. 8 mins ago

**howarmat** · 05-06-2012, 09:11 AM

several links were posted last night

See here

"RIM Confesses to Organizing ‘Wake Up’ Protest Outside Australian Apple Store"

It seems there are several URLs all leading to the same actual site.

**Bilaal** · 05-06-2012, 09:13 AM

Just watched it..what else is there to it? I wonder if this has anything to do with BBM not working right for some of us in the UK and elsewhere..

**OniPod** · 05-06-2012, 09:19 AM

Originally Posted by howarmat

several links were posted last night

See here

"RIM Confesses to Organizing ‘Wake Up’ Protest Outside Australian Apple Store"

It seems there are several URLs all leading to the same actual site.

OP means the countdown on the website finished counting down

**howarmat** · 05-06-2012, 09:23 AM

the countdown meant nothing because the site that the countdown links to was live hours earlier as we were discussing it 3-4 hours ago

**whitbags** · 05-06-2012, 11:00 AM

Is that it???

Somewhat underwhelming

**FranzJoseph** · 05-06-2012, 11:20 AM

Random.....

**notfanboy** · 05-06-2012, 11:31 AM

This will wake people up to the realization that RIM marketing is a joke.

**oilgeo10** · 05-06-2012, 01:53 PM

Is it now a commercial in Australia or just an online campaign that used the 'protest' outside the Apple store as the hoped viral trigger?

The statement as presented would make a good standalone commercial, IMO. Better than the 'I get 1000 emails/texts a day and need a keyboard!' ad. But now with the protest piece done, the 'corks floating by in the stream' are suggested to be iphone users, this might get a response from Apple!

**dandbj13** · 05-06-2012, 02:46 PM

My takeaway is that RIM is giving the middle finger to anyone who is too stupid, or unproductive, or unambitious enough to be a Blackberry person. They are saying that if you are not a type-A go-getter who eats opportunity for breakfast, you are not worthy of us.

This is not about products. The ad says nothing about how any particular product helps you. It is about being in a members only club. Compare that to the "big-tent" approach of Apple. Everyone is invited. Here is what we offer. There is something for everyone. Apple does not imply that the consumer needs to be worthy of them. Rather, they have to be worthy of the consumer.

RIM is trying to make an emotional appeal to their base and create an exclusive feeling. They are being rather aggressive towards the consumer. Either you are a part of us, or you're just floating through life. What a message. Bad idea.

**MADBRADNYC** · 05-06-2012, 03:01 PM

IMO, it is no different than “If you don’t have an iPhone, well, you don’t have an iPhone.”

Apple’s “If You Don’t Have an iPhone” Ads Highlight App Store, iTunes, and iBooks

Surely talking down to those who don't have the device or certain apps available for their device. Others are lacking something if not on that platform.

My own thoughts...

**kemj** · 05-06-2012, 03:06 PM

The wake-up campaign is brilliant. Period. However, use it to promote BB7 is just not the healthiest for RIM.

At least, RIM had all the world wanting to know what's all that about. And that's a win.

**dandbj13** · 05-06-2012, 03:36 PM

Originally Posted by MADBRADNYC

IMO, it is no different than “If you don’t have an iPhone, well, you don’t have an iPhone.”

Apple’s “If You Don’t Have an iPhone” Ads Highlight App Store, iTunes, and iBooks

Surely talking down to those who don't have the device or certain apps available for their device. Others are lacking something if not on that platform.

My own thoughts...

Not even close. You said it yourself. That campaign was about having the particular functions of a particular product. It was all about product, not the people who use it. The underlying message was don't be fooled by cheap knock-off, and people telling you that brand x phone is just like an iPhone, which is rampant in the industry.

Apple defined the product by what it could do, not by who was using it. RIM is not even selling a product, just a brand. They are actively talking down to anyone who does not see the value in that brand. It is ironic that RIM is doing what Apple is accused of doing: pushing brand over substance. These two ad campaigns highlight that difference better than I can.

**dandbj13** · 05-06-2012, 03:42 PM

Originally Posted by kemj

The wake-up campaign is brilliant. Period. However, use it to promote BB7 is just not the healthiest for RIM.

Then it is not so brilliant, is it. Just a tip. Putting a "however" just after "Period", kind of negates what came before the 'Period".

Originally Posted by kemj

At least, RIM had all the world wanting to know what's all that about. And that's a win.

Then the world listened to RIM insult them and offer nothing but the middle finger. That's a loss. RIM needs to shut the (bleep) up and produce tangible product that people want to buy, and that make a profit. Period!

**MADBRADNYC** · 05-06-2012, 03:44 PM

Originally Posted by dandbj13

Not even close. You said it yourself. That campaign was about having the particular functions of a particular product. It was all about product, not the people who use it. The underlying message was don't be fooled by cheap knock-off, and people telling you that brand x phone is just like an iPhone, which is rampant in the industry.

Apple defined the product by what it could do, not by who was using it. RIM is not even selling a product, just a brand. They are actively talking down to anyone who does not see the value in that brand. It is ironic that RIM is doing what Apple is accused of doing: pushing brand over substance. These two ad campaigns highlight that difference better than I can.

You're entitled to your opinion.
I respect that.
You are wrong in my opinion, and have a different take on how I see it.
You respect that.

**n8ter#AC** · 05-06-2012, 04:00 PM

Originally Posted by MADBRADNYC

IMO, it is no different than “If you don’t have an iPhone, well, you don’t have an iPhone.”

Apple’s “If You Don’t Have an iPhone” Ads Highlight App Store, iTunes, and iBooks

Surely talking down to those who don't have the device or certain apps available for their device. Others are lacking something if not on that platform.

My own thoughts...

No, put it into perspective and realize that Samsung has been making clone devices since early 2010 with a Skin that mimics iOS in an attempt to sell Android to people who don't have iPhones as something "just as good."

So, if you don't have an iPhone, you don't have an iPhone seems pretty cut and dry when you put it into perspective.

This Wake Up has no similarities to that. Why are they asleep for choosing competing products? Seems a bit condescending, IMO.

**kemj** · 05-06-2012, 04:12 PM

Originally Posted by dandbj13

Then it is not so brilliant, is it. Just a tip. Putting a "however" just after "Period", kind of negates what came before the 'Period".

Then forget about "campaign" and insert "concept" or whatever you wish, Sr. I was just clarifying one point. Either way you get what I said, or should I say "typed"?

**dandbj13** · 05-06-2012, 04:15 PM

Originally Posted by kemj

Then forget about "campaign" and insert "concept" or whatever you wish, Sr. I was just clarifying one point. Either way you get what I said, or should I say "typed"?

I don't get it. You said it was brilliant, period. Then, you followed that up with reasons why it wasn't so brilliant. You never gave a reason why it was brilliant.

**MADBRADNYC** · 05-06-2012, 04:23 PM

Originally Posted by N8ter

No, put it into perspective and realize that Samsung has been making clone devices since early 2010 with a Skin that mimics iOS in an attempt to sell Android to people who don't have iPhones as something "just as good."

So, if you don't have an iPhone, you don't have an iPhone seems pretty cut and dry when you put it into perspective.

This Wake Up has no similarities to that. Why are they asleep for choosing competing products? Seems a bit condescending, IMO.

Oh well, I guess we'll just have to have a difference in opinion on the matter.

Great FlashMob Message!!!

Be Well... BeBold...

**mphillips828** · 05-06-2012, 04:26 PM

So is there something being announced tomorrow or not?

**dandbj13** · 05-06-2012, 04:27 PM

Originally Posted by mphillips828

So is there something being announced tomorrow or not?

This is tomorrow. Check the calendar in Australia.

**kemj** · 05-06-2012, 04:34 PM

Originally Posted by dandbj13

I don't get it. You said it was brilliant, period. Then, you followed that up with reasons why it wasn't so brilliant. You never gave a reason why it was brilliant.

Look, RIM got attention, the whole world was talking about it, it was bold, aggressive and intriguing. I neither know nor care if it's enough for you but it's certainly enough for me to consider it brilliant. I perhaps misused the word "however" or its connotation but the main message arrived.

A little confusion on what I type is tangible since English is not my native language. I'm not perfect writing in Spanish, English or French.

Gosh...