Times are Shifting, the Fate of BlackBerry and Apple Soon to be Reversal of Fortune
- One time one company comes on top, another time it's another. Apple is there for a long time even with Cook at the helm, named ceo of the year, or anybody up there for that matter.
Apple has been set by Steve Jobs and since then it's been a money making machine following the trends and copying others !
I would never wish for Apple to crash and burn or to go through what they went through in the 90's.
BlackBerry is coming back and if Apple, specifically with there phones, sleeping at the wheel, is going to wake up and say what the f*** happened !!
ZZ TOP10 Catch and release !!12-24-14 02:21 PMLike 0 -
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I'll catch the broadcast from Cambridge on BBC.
Sent from my Q10 using Tapatalk12-25-14 05:49 AMLike 0 - A stance that cheers for the fall of any company is a foolish one. All platforms contribute to growth, development, and innovation through competition. The loss of one is a loss to the interests of the industry.
If Apple hasn't pushed BlackBerry I would still be using Bolt for a browser. If Android hadn't pushed Apple we'd still be using 4s sized iPhones. If WebOS hadn't existed there would be no gestures on BB10. If BlackBerry hadn't pushed Android we'd still have individual mail folders. Each pushes in the other. We all gain in the end.
Sent from my SEXY GORGEOUS AWESOME GOLD 128G iPhone 6 ️️️
Consumers always win when there are many companies competing for the same market.
Z1012-25-14 06:07 AMLike 3 - Oh dear. Get well soon - for a patch some time back I was getting pneumonia yearly so my sympathies!12-25-14 10:24 AMLike 0
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Sent from my SEXY GORGEOUS AWESOME GOLD 128G iPhone 6 ️️️12-25-14 12:32 PMLike 0 -
- 12-25-14 11:12 PMLike 0
- I agree. I can understand why some people simply cannot, for any reason, fathom any future, for even a second, where Apple is not the biggest consumer electronics company in the world. I can understand how they are 100% certain, with absolutely no doubt whatsoever in their minds, that things will stay exactly how they are now forever, and Apple will always always be the biggest and most profitable company and nothing at all will ever change that.
Apple is making a LOT of money, they are very popular, they have billions and billions in the bank, their products get outstanding reviews in the media, they have *great* brand loyalty, the general public by-and-large loves them, their former CEO has an almost God-like status, etc... How could anything ever ever go wrong?
On the other hand...
there have been so many examples where absolute giants of companies have seen their fortunes turn, that using the term "forever" when talking about a company's success is always a bad idea. I realize that many people believe Apple is "special" and therefore will be different from any company that came before it, but history suggests otherwise.
There are some troubling indicators surrounding Apple that one must keep their eyes on : continuously eroding marketshare, commoditization of smartphones, plateaueing of world smartphone market growth, poor sales performance of the iPad, etc...
It will be interesting to see where Apple is 5 years from now, where their marketshare is 5 years from now, where their profit margins are 5 years from now, etc...
The truth is that, when you're number one, people expect your growth to constantly *accelerate*, not just to stay flat or even just to increase. How long can Apple *accelerate* their growth?
For the short term though, Apple will do great.
Posted from my awesome White Z30
(they sell consumables though, that you need to buy daily/weekly. So it's not exactly the same obviously. But the thought of a popular consumer brand being successful for a century isn't that far fetched)
But I think that your vision is too narrow.
An important part of Apple's success, lies in the fact that they are diversified, that their own products create halo effects, and that they launch a new product category every few years.
You are focusing far too much on their current products (iPhone/iPad). At a certain point, the market will obviously be saturated and commodised.
When we arrive at that point, Apple probably will still have the highest profit margins, because they are more of a luxury brand than Samsung or LG.
But, Apple obviously shouldn't get the margins they were able to get before the market reached that stage.
Therefore, Apple needs a new product category.
They went from PCs to iPods, to IPhones, to iPads and now iWatches.
PCs are commodities already (and my thesis is that the smartphone market should have a very similar development as the PC market) but Apple basically owns the market for 1000$+ notebooks. Overall marketshare is only in the 10% (where their iPhone marketshare is heading) but the profits are far bigger, compared to other manufacturers.
In a commdised/saturated market, it's still possible to ask higher prices through an obvious USP. Like a sapphire glas display, nobody else has (which was rumoured for the whole new iPhone line. A rumour we have seen quite a few times already. Next year maybe?).
Anyhow, you don't need to worry about Apple in that regard.
As long as they are able to have a new product category every few years that makes sense to the buyers, Apple will stay a successful hardware company.
And their positioning as a luxury brand definitely faciliates their survival in a saturated market.
I completely ignored the possibility of Apple becoming a company focused even more on services. It's also a possibility to stay successful when the ASP of their hardware declines.
As far as I know, iTunes, the App Store and Apple Pay would be good examples for those.
Anyhow, Apple has 3 important advantages, BlackBerry doesn't have:
Apple is diversified in the hardware sector.
Apple actually has a good image.
Apple has so much money, that they could buy pretty much any know-how they need, to enter a new business sector.
2 of those things never applied to BlackBerry.
So yeah, to be honest I doubt that we would witness a downfall of Apple any time soon.
And even if smartphones start to tank as a business model, or the whole consumer electronics sector starts to fade away (no idea how, but it's a possibility), nobody can prevent Apple to just enter a new business sector.Last edited by MarsupilamiX; 12-26-14 at 09:19 AM.
12-26-14 08:31 AMLike 3 - This is a good example of where Apple's lack of marketshare compared to Android hurts them.
Yes, Apple makes a huge amount of money off the small share of people who buy their phones, but -- as this case shows -- raw marketshare has its advantages as well.
Posted from my awesome White Z30
I do however agree with you in principle.
This is a good example why their marketshare might pose a problem in a specific area.
I don't see it with the IoT though.
The countries that should lead in the IoT development and adoption should be countries with a fairly big iPhone marketshare.12-26-14 08:57 AMLike 0 - Re/code (an online blog) posted this about potential dangers to Apple :
---
The real threat to Apple
For Apple, the main threat is that even if it is content with a low market share, there could come a point at which that share dips so low that app developers will stop or slow efforts to create new apps for iOS. Apple may be the BMW of tech -- low share, but high prestige and profits -- but BMW doesn't depend on such third-party support.
This would repeat what happened to Apple's Macintosh computers in the 1990s, when their market share dipped so low that app makers stopped making Mac versions, and focused solely on Windows.
Posted from my awesome White Z30
Won't become a problem in western markets in the forseeable future.
I actually doubt that we would even start to see signs in western markets, before the next big thing comes to the market, which makes the smartphone obsolete.
And even then, it should be of note that Apple could open up their platform gradually, push html 5, or even if they are desperate, licence their OS for certain high-end phones.
Then we have to factor in their MacOs line.
They have around 10% of marketshare, but most of the important programs are there. And for the rest there is Bootcamp or Parallels.
It smartphones become even more PC like, those could become options. However, the difference between the Mac and the iPhone is that Apple had a huge first to market advantage with their phone, that wasn't present with their PCs. Therefore, a lot of coders already know how to build iOS apps.
Then we have to account for the fact that iPhone owners statistically pay more for apps than Android owners, and that the average iPhone app is of a higher quality than the average Android app.
I don't want to say that it's impossible that the market share becomes a problem, but it mostly is highly unlikely, if Apple doesn't have some major screw ups.
There are 300 million active iPhones out there in the world - and most of these are iPhone 5's, iPhone 5s', iPhone 6's, & iPhone 6 Pluses.
There might be 1 billion Android phones active - but 50% of these are trash like the Samsung Galaxy Ace. Galaxy Ace users can't download a lot of apps since their phones have very little storage capacity.
There are more than enough iPhones out there for developers to still make money developing for Apple for years to come.
Low end Androids aren't exactly the target market for high-end 5$ smartphone games.
Thanks, that was so obvious that I forgot to point it out.
I hope you had a relatively nice Christmas nonetheless!Last edited by MarsupilamiX; 12-26-14 at 09:18 AM.
12-26-14 09:07 AMLike 0 - The jealousy of Apple on these forums is incredible. Isn't it enough to be happy that Blackberry miraculously survived their ridiculous business plan a few years back? That they are a niche product? That they have come out with a new, innovative product? Is it necessary to hate the company that succeeded? Why is that?
Posted via CB1012-26-14 09:10 AMLike 0 - I could take Coca Cola as an example of an enterprise that is pretty old and successful for some 100 years by now.
(they sell consumables though, that you need to buy daily/weekly. So it's not exactly the same obviously. But the thought of a popular consumer brand being successful for a century isn't that far fetched)
But I think that your vision is too narrow.
An important part of Apple's success, lies in the fact that they are diversified, that their own products create halo effects, and that they launch a new product category every few years.
You are focusing far too much on their current products (iPhone/iPad). At a certain point, the market will obviously be saturated and commodised.
When we arrive at that point, Apple probably will still have the highest profit margins, because they are more of a luxury brand than Samsung or LG.
But, Apple obviously shouldn't get the margins they were able to get before the market reached that stage.
Therefore, Apple needs a new product category.
They went from PCs to iPods, to IPhones, to iPads and now iWatches.
PCs are commodities already (and my thesis is that the smartphone market should have a very similar development as the PC market) but Apple basically owns the market for 1000$+ notebooks. Overall marketshare is only in the 10% (where their iPhone marketshare is heading) but the profits are far bigger, compared to other manufacturers.
In a commdised/saturated market, it's still possible to ask higher prices through an obvious USP. Like a sapphire glas display, nobody else has (which was rumoured for the whole new iPhone line. A rumour we have seen quite a few times already. Next year maybe?).
Anyhow, you don't need to worry about Apple in that regard.
As long as they are able to have a new product category every few years that makes sense to the buyers, Apple will stay a successful hardware company.
And their positioning as a luxury brand definitely faciliates their survival in a saturated market.
I completely ignored the possibility of Apple becoming a company focused even more on services. It's also a possibility to stay successful when the ASP of their hardware declines.
As far as I know, iTunes, the App Store and Apple Pay would be good examples for those.
Anyhow, Apple has 3 important advantages, BlackBerry doesn't have:
Apple is diversified in the hardware sector.
Apple actually has a good image.
Apple has so much money, that they could buy pretty much any know-how they need, to enter a new business sector.
2 of those things never applied to BlackBerry.
So yeah, to be honest I doubt that we would witness a downfall of Apple any time soon.
And even if smartphones start to tank as a business model, or the whole consumer electronics sector starts to fade away (no idea how, but it's a possibility), nobody can prevent Apple to just enter a new business sector.
Posted via CB10MarsupilamiX likes this.12-26-14 09:48 AMLike 1 -
- However, in reality, Apple IS a hardware company. They make the vast majority of their profits from device sales (primarily the iPhone). Their services exist solely to support device sales.
Posted from my awesome White Z3012-27-14 03:23 PMLike 0 -
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Posted via CB1012-29-14 05:07 AMLike 0
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Times are Shifting, the Fate of BlackBerry and Apple Soon to be Reversal of Fortune
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