- 02-04-13, 12:36 PM #254
No one in the group I was with said anything....
Here is what CNN had to say
Fresh off unveiling its BlackBerry 10 operating system and two new phones, the company tried to keep its badly needed momentum going with a 30-second spot in which a guy uses the new BlackBerry Z10 to set himself on fire, grow elephant legs and magically turn an out-of-control big rig into an exploding pile of rubber duckies.
Uh ... yeah.
The point? In 30 seconds, it's easier to show you what the phone can't do than all the things it can.
We get it. And the important thing is to get people talking. But when Gizmodo asks if it's "the dumbest tech ad you've ever seen," maybe it wasn't exactly the 108-yard touchdown run of advertising.
- CrackBerry Abuser
02-04-13, 12:48 PM #255
- 487 Posts
- Available upon request
I'm in the minority, but the weirdness and quirkiness of the ad was good. I would like to see more creative ads from BB; tone down the surrealism and slowly start showing the features of the phone in subsequent ads closer to the U.S. release date.
I would rather see something unique and different from BB than an ad that insults it's audience's intelligence like the competition.
- 02-04-13, 12:52 PM #256
Frank B is French. There's a french word that comes to mind "Homage"
Homage is a show or demonstration of respect or dedication to someone or something, sometimes by simple declaration but often by some more oblique reference, artistic or poetic.
How many folks in here have a comic book hero avatar? (besides moi)
We got pranked in a gentle manner.
Oh, and BlackBerry has its first superphone.
- CrackBerry Abuser
02-04-13, 01:09 PM #258
- 154 Posts
- 02-04-13, 10:33 PM #261
There's a scene where the guy holding his BlackBerry is climbing out of a Storm sewer....who among us expected to see that in the Super bowl commercial? That's some serious irony right there folks.
- CrackBerry Master
02-04-13, 11:34 PM #263
- 1,114 Posts
Now that I think about, the first 27-29 seconds of the ad wasn't meant to hint at anything BlackBerry related. If you watch closely, you can see that the "BlackBerry" writing under the bottom bezel was barely put into focus and was never really clear - only tech junkies would have realized from the get go this is a BB ad because we've been seeing the phone for months.
This was for the average user and the purpose was to draw them into the commercial, (because let's be real here it was a catchy ad - music, modern, colorful, fresh). So, that average user followed it through till the end where BlackBerry "introduced" themselves along the lines of "hi, we're here we haven't left and this is our new phone - check it out on our website"
It was perfect (for non tech junkies), and this is who BlackBerry should be targeting.
- CrackBerry User
02-05-13, 03:23 PM #266
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