- CrackBerry Addict
02-04-13, 12:24 AM #226
- 548 Posts
Thank you for being one of the most consistently normal people on this forum. I want to swaddle you in a blanket and keep you safe from the world for all time.
- 02-04-13, 01:47 AM #232
- 02-04-13, 02:30 AM #234
To whoever quoted me, too lazy to quote.
In order to get anywhere in the market again, they have to aim for their top users; business users, whether they like or not. Maybe he won't admit it but its something that is pretty obvious and can't be ignored.
Last edited by Djlatino; 02-04-13 at 05:24 AM. Reason: too lazy to quote
- 02-04-13, 03:07 AM #235
Now I'm pissed. cbssports.com is not even listing Blackberry as a advertiser. This is absolute BS. At the same time their top rated ad shows up as # 2. We are probably still#1 but they have cut off voting for the BB ad. You can't show your support for Blackberry. Evil bastards are at work.
- CrackBerry Master
02-04-13, 06:18 AM #237
- 1,277 Posts
- 02-04-13, 06:43 AM #240
I was hoping the commercial would really grab attention, saying Blackberry is back and better than ever!! It did not do that unfortunately. Very forgettable commercial. Disappointed. Still getting my z10 tomorrow though cause the phone is awesome!
- 02-04-13, 07:36 AM #241
From the perspective of the people I was watching with (one of which was actually excited for the new BB) the consensus was "so whats new?". They saw nothing their current phones didn't already do, messaging. Big deal was the general feeling. The commercials didn't focus, didn't demonstrate and certainly didn't wow!. All they really showed was the Hub, strangely the most criticized aspect of the device so far. There was nothing "fun" to attract people to the new device. Hopefully they'll release some new Ads in the run up to release.
- 02-04-13, 07:50 AM #242
- 02-04-13, 08:26 AM #243
About the cost...?
For comparison sake, does anyone know how much it costs for a regular TV commercial slot on a major network during prime-time?
I have a feeling that $4 million really isn't that much, in today's economy, especially when it can target 100 million+ people all at once and specifically during one of the very very very rare times when people actually look forward to seeing commercials rather than FF/skipping over them.
- 02-04-13, 08:37 AM #244
- 02-04-13, 08:46 AM #245
Standing around the coffee machine at the office today I asked 4-5 folks if they saw the BlackBerry ad. "Which one was that" - everyone remembered the "rubber duckies" but not that it was a BlackBerry ad.
- CrackBerry Abuser
02-04-13, 09:47 AM #248
- 154 Posts
Why dont people understand this is ONE commercial for the superbowl? Canada is already seeing the advertising campaign in effect.
If I see one more person question whether or not there is more to come, or that they should show off feautres, I am giving up hope for Crackberry users haha.
- CrackBerry User
02-04-13, 10:05 AM #249
- 89 Posts
Initially, I was kind of disappointed. Thought it didn't do much at all to show of the phone, or rebuild the brand. Then, while walking the dog this morning, I had a realization.
The first problem may still be a problem, depending on your taste for such things, but the "rebuilding the brand" idea... a guy in the comments suggested they could have a done a "Dark Ages" theme with old BlackBerrys, and those people getting "modernized" with the latest phone, to poke fun at themselves and show self-awareness (think when Domino's pizza changed its formula, or when last year Chrysler ran ads essentially saying 'We're back from the brink of annihilation!"). Originally I thought that might work, but then I realized why not.
The Super Bowl is an international event. People all over the place saw this commercial - including places where the BB brand is doing just fine. Why design an ad essentially for the US market (the one place where the BB brand is really hurt) during a show that will be watched everywhere? People in the UK and Canada, for example, who still believe BB to be great and top-of-the-line, would only be put off by that; you'd have the unintended consequence of introducing brand weakness where there isn't any.
- 02-04-13, 11:37 AM #250
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