[Suggestion] Sticker explaining gesture for BlackBerry 10 and Playbook
- I was at FutureShop earlier today and I noticed few people on Playbook corner. I wanted to see what their reaction would be so I went and stood next to them. They were talking among each other 'this doesn't work.. it's not switching on.. maybe battery is down..'
Turned out, they didn't know the finger swiping gesture to wake-up a Playbook. So, I showed them how it works and then I left.
Those PlayBook(s) had stickers, on right hand side bezel, saying "OS 2.0" and other features of PlayBook. But it'd be a GREAT thing if RIM included a sticker explaining basic gestures. Like a sticker showing, the swipe gesture required to wake-up the PlayBook. This sticker, in my opinion, is more important than the sticker saying "OS 2.0"
Because BlackBerry 10 Z10/L-series also lack an iPhone like button, I think it'd be GREAT if RIM included a sticker of some sort on those BB 10 devices too, explaining 1 or 2 most important gestures. It'd be shame if people came to check out display models and couldn't figure out how to even turn-on the phone.
The display models should (especially) contain some sort of sticker explaining these gestures. A brand new BlackBerry, I think, comes with a guide of some sort to explain these things. But display model, they remove the screen protector and leave it on the desk for people to play with. Now, it'd be a shame if people came in to BB 10 corner and saw that the screen is off and couldn't figure out how to turn it on.01-06-13 12:56 AMLike 3 - this was a huge flaw on RIMS part with the playbook. Everyone keeps saying how the gestures are intuitive and such which is true if you are told about it. Walking up to a device and learning all of this with no direction is NOT intuitive and the situation you describe is exactly what happened to many people. They would walk away thinking something was wrong with the device and never come back to looking at itpantlesspenguin likes this.01-06-13 01:03 AMLike 1
- Phill_UKCrackBerry WiseguyMy PlayBook came with a screen protector showing pictures of the top and bottom bezel gestures.
What RIM should have done with the PlayBook was add an 'in-store demo' program. Every store I went in when looking for mine had non-functioning units. People were playing games etc. on all the other tablets on display, but the PlayBooks were just sitting idle, locked on the start-up screen trying to establish a wifi connection to check the OS was up-to-date.
No wonder sales and public perception are poor.anon(3896606) likes this.01-06-13 02:15 AMLike 1 - My PlayBook came with a screen protector showing pictures of the top and bottom bezel gestures.
What RIM should have done with the PlayBook was add an 'in-store demo' program. Every store I went in when looking for mine had non-functioning units. People were playing games etc. on all the other tablets on display, but the PlayBooks were just sitting idle, locked on the start-up screen trying to establish a wifi connection to check the OS was up-to-date.
No wonder sales and public perception are poor.
And retailers are not going to display PlayBooks on their shelves with screen-protector on. They open the devices, charge them, connect them to power cord and some theft protection cord and display them on their shelves. People come and play with them. Now, if you see a PlayBook with screen display-off (with no screen protector to guide you what basic gestures are), you'd look for button to turn it on. If it doesn't turn on, you'd think battery is low or it's not connected to power and move on (possibly to the iPad or Android display)!
There should be a side sticker or a board or something to explain basic gestures! Or let the damn thing turn on by a side button or volume/up/down button or something. Something that people will try.
Kevin or anyone who has ability to talk to RIM marketing folks : please, please let them know. They made a mistake with PlayBook but they haven't fixed it yet. This FutureShop incident happened today. After so many months of PlayBook being in the market, there still are no side-sticker or boards telling customers what they NEED to do to turn the damn thing on! \
One would imagine that RIM / Team BlackBerry would have by now sent some updated stickers/marketing material/board to retailers so that they can be displayed along with PlayBooks. But no. The PlayBooks are sitting there in stores and potential customers have no clue how to turn them on!
Team BlackBerry needs to go to FutureShop, BestBuy in major cities and check out PlayBook displays for themselves! They look "dead". People don't know how to turn them on and move on. There are no instructions on how to use basic gestures. And it doesn't take much to fix the situation. All they need to do is ship some marketing material (side stickers, boards etc.) to retailers.
I hope this doesn't happen with BlackBerry 10 devices!
Dear Research In Motion / Team BlackBerry: are YOU paying attention?. Somebody please point them to this thread.jakie55 likes this.01-06-13 04:05 AMLike 1 - ThunderbuckRetired ModeratorIt's tempting to say that this is trivial but I think you're on to something.
I've already met multiple PlayBook users who had no idea about wake up gesture.01-06-13 04:19 AMLike 0 - Agree...London Drugs is the same story. At minimum a sticker, at best an intuitive display mode which teaches the basics.01-06-13 06:33 AMLike 0
- Our district RIM rep brought us a new display PB when OS2 dropped, and it had the side sticker as well as back signage explaining the gestures. I can't speak as to whether that is the same rep that FS/BB would have though... RIM does need to do something though because our PB has been a useless brick for almost 4 months (I even took it home trying to doctor it back to life using every trick in the sub forum for help) and not only did we have to remove it from display (since it made the PB look bad and we sell a LOT of PB, my store alone I think did about 200 between October and Christmas) but the rep can't be reached. In the 2 years I've worked in the corporate location, I saw a RIM rep once. That's it. We used to have a BB certified expert on site but that program is long gone (and the BB certified guy who was bleeding BB for 8 years just sold his PB to get a Galaxy Tab to go with his GS3, officially the store that had 7 BBs for 6 staff now has 2 - the corporate provided one for the boss and the bosses Torch that he is is turfing for a windows phone when his contract expires this month). RIM has definitely shot itself in the foot with its reps and carrier support compared to 5 years ago.
Our display PB paperweight? It's sitting in a drawer in the back, waiting for the RMA request from head office.
It's possible that the other stores got the same pamphlets and signage from RIM that we did and either just didn't put them out or couldn't (if those displays are planogrammed they can't modify how head office wants them to look, even for RIM provided pamphlets).
Sent from my SGH-I747M using Tapatalk 201-06-13 09:52 AMLike 0 - Our district RIM rep brought us a new display PB when OS2 dropped, and it had the side sticker as well as back signage explaining the gestures. I can't speak as to whether that is the same rep that FS/BB would have though... RIM does need to do something though because our PB has been a useless brick for almost 4 months (I even took it home trying to doctor it back to life using every trick in the sub forum for help) and not only did we have to remove it from display (since it made the PB look bad and we sell a LOT of PB, my store alone I think did about 200 between October and Christmas) but the rep can't be reached. In the 2 years I've worked in the corporate location, I saw a RIM rep once. That's it. We used to have a BB certified expert on site but that program is long gone (and the BB certified guy who was bleeding BB for 8 years just sold his PB to get a Galaxy Tab to go with his GS3, officially the store that had 7 BBs for 6 staff now has 2 - the corporate provided one for the boss and the bosses Torch that he is is turfing for a windows phone when his contract expires this month). RIM has definitely shot itself in the foot with its reps and carrier support compared to 5 years ago.
Our display PB paperweight? It's sitting in a drawer in the back, waiting for the RMA request from head office.
It's possible that the other stores got the same pamphlets and signage from RIM that we did and either just didn't put them out or couldn't (if those displays are planogrammed they can't modify how head office wants them to look, even for RIM provided pamphlets).
Sent from my SGH-I747M using Tapatalk 2Bold_until_Hybrid_Comes likes this.01-06-13 10:17 AMLike 1 -
The real problem with the Playbooks that are shown in stores has been the overall lack of adoption by the consumer and ultimately lack of maintenance by the store/RIM reps.
All of the PlayBook's I have seen in stores (now down to the local Radio Shacks) have been connected to rapid chargers with the special retail screen covers showing how to use the device. I'll try to swing by again and confirm that this is still true. Again, if properly maintained, the device wakes by swiping, tapping or pressing the power button. Not to shabby IMO.01-06-13 10:23 AMLike 0 -
We couldn't use rapid chargers. The device charging is bundled into the security system for the tabs, so we have to use the port. That being said, even the rapid charger can't bring this puppy back.
Sent from my SGH-I747M using Tapatalk 201-06-13 10:40 AMLike 0 -
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- Our district RIM rep brought us a new display PB when OS2 dropped, and it had the side sticker as well as back signage explaining the gestures. I can't speak as to whether that is the same rep that FS/BB would have though... RIM does need to do something though because our PB has been a useless brick for almost 4 months (I even took it home trying to doctor it back to life using every trick in the sub forum for help) and not only did we have to remove it from display (since it made the PB look bad and we sell a LOT of PB, my store alone I think did about 200 between October and Christmas) but the rep can't be reached. In the 2 years I've worked in the corporate location, I saw a RIM rep once. That's it. We used to have a BB certified expert on site but that program is long gone (and the BB certified guy who was bleeding BB for 8 years just sold his PB to get a Galaxy Tab to go with his GS3, officially the store that had 7 BBs for 6 staff now has 2 - the corporate provided one for the boss and the bosses Torch that he is is turfing for a windows phone when his contract expires this month). RIM has definitely shot itself in the foot with its reps and carrier support compared to 5 years ago.
Our display PB paperweight? It's sitting in a drawer in the back, waiting for the RMA request from head office.
It's possible that the other stores got the same pamphlets and signage from RIM that we did and either just didn't put them out or couldn't (if those displays are planogrammed they can't modify how head office wants them to look, even for RIM provided pamphlets).
Sent from my SGH-I747M using Tapatalk 201-06-13 04:28 PMLike 0 - There ought to be RIM employees on this board.
Hope they are looking and passing this on to relevant (marketing?) folks inside RIM!01-06-13 04:39 PMLike 0 -
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I know they haven't really, openly started marketing BlackBerry 10 yet. They are going to probably start that after launch - Jan 30th - but I hope that when they do, they take care of such small problems as lack of instructions/stickers explaining basic gestures on a display-models! Looking at how they are going all out to attract developer community (pre-launch), I am hopeful that their post-launch marketing will be spot-on too. Let's see how it pans out.01-07-13 09:46 AMLike 0 - If RIM sends me a RIM/BlackBerry branded polo shirt, I would gladly go into local stores and take care of these things. Every time I walk in an AT&T store I have to reboot the Bold 9900 because it is stuck with an error or something and reactivate the demo video, which sometimes won't even load.
RIM needs to perform a real perfect launch and marketing for these BlackBerry 10 phones. It's a tough work, but pretty reachable if they use common sense and team up with the very BlackBerry fans out there.
I also think RIM should have an exclusive BB10 booth in AT&T stores (and of course all other carriers too) just like the one iPhones have. All other smartphones and feature phones share similar booths with really nothing helping the devices to stand out. The first thing you see in the store is the big, shiny white exclusive iPhone booth to the side of the pile of all other smartphones...Toodeurep likes this.01-07-13 10:15 AMLike 1 -
01-07-13 10:20 AMLike 3 -
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[Suggestion] Sticker explaining gesture for BlackBerry 10 and Playbook
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