Should RIM contract out consumer devices?
Once BBX is considered stable and ready for release, does anybody think it would do well by RIM if they were to contract out their consumer devices to outside manufacturers like Samsung, HTC, etc..?
I could probably argue for or against, but the pros currently in mind would outweigh the cons. Especially when limiting it to Consumer devices and not taking Enterprise devices into consideration.
I can't help but feel that it would help where RIM is weakest (IMHO); Which is their poor track record of getting a device or product from the drawing board to production in a timely manner.
- CrackBerry Genius of Geniuses
11-10-2011, 06:43 PM #3
- 7,939 Posts
There's practically no difference between the two.one of these days see me drivin' round town in my rock 'n' rolls Royce with the sun roof down
my bottle of booze no summertime blues shouting loud look at me in my rock 'n ' roll voice...
- 11-10-2011, 06:48 PM #4
- 11-10-2011, 06:57 PM #5
As soon as RIM decides to maket and advertise their devices even if they help the carriers with subsidizing they may gain more interest and momentum in bringing interest to the public.~Jag~
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- CrackBerry Genius
11-10-2011, 07:11 PM #7
- 1,693 Posts
android phones is too open to tweaks hence all the failure rates. radio and battery performance is also poor ( my galaxy s2 gets hot most of the time its not funny)..while nokias never get hot.
rim will never contract it's os..rim believes in closed, secure, controlled environment. and BIS/BES/BBM.
- CrackBerry User
11-10-2011, 08:02 PM #10
- 22 Posts
I'll take a different approach...
... Instead of contracting out to other companies, RIM should simply allow the customers to choose all of the aspects of their device. True customization from every level. I'm talking from the number of processors, amount of memory, whatever os, SurePress, all the way to various physical keyboard styles... We name it. We get it.
I know that a lot of people feel that RIM should just limit the amount of BlackBerry models series being made to 3 (Bold, Curve, Torch) with various styles for each. I feel that nothing would be better, or more beneficial for all parties involved, than if BlackBerry phones were custom made per order.
- 11-10-2011, 08:05 PM #11
Sure its think able but how will it benefit RIM? If they contract their OS, they basically let Samsung and HTC bite off half of their kingdom. Why? We have to admit that some people love the build quality of other phones and if they keep BBOS, RIM would be suffering. RIM makes their money from the phones. The OS is almost nothing to them except for the fact that it runs the phone
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- 11-10-2011, 08:07 PM #12
Samsung makes some parts for Apple iPads and iPhones.
- CrackBerry Genius of Geniuses
11-10-2011, 08:11 PM #13
- 6,155 Posts
Besides what ichat said, which I completely agree with, if you think they're slow getting stuff out now, can you imagine how bad it would be if it were a third party building to RIM's spec? It's complicated enough being at the mercy of the carriers. Introduce yet another layer to the equation and it would be even more chaotic than it already is.Ed
Be bold. Be pantless. Then go take a nice long nap.
- CrackBerry Addict
11-10-2011, 08:11 PM #14
- 905 Posts
Apple does not subsidize carrier advertising. They contractually obligate the carrier advertise their product on their own dime in order to receive inventory. AND they mandate the exact content of the advertising, which is why you see the same ad's with different carrier logo's on the last slide.Blackberry since before blackberry was Blackberry...
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BB Bold 9700 -> BB Torch 9800 -> BB Bold 9900 -> Blackberry Z10 + Playbook 32GB
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- 11-10-2011, 08:39 PM #16
- 11-10-2011, 08:47 PM #17
11-10-2011, 09:03 PM #18
- 2,573 Posts
I have always been under the impression that RIM is based around a subscription business model.
But my question was under the supposition that BBX is finalized/stable and ready for public consumption (and thus the current software issue being fixed). Licensing out to other manufacturers would allow for competitiveness in hardware design for consumers who prefer the BB platform.
11-10-2011, 11:37 PM #21
- 2,573 Posts
- 11-11-2011, 12:04 AM #22
I don't know why the OP even is considering this. The two co-CEOs in charge now are not going to change the business model to adopt something like this. That is not opinion, that is fact. If they were going to do this, they would and should have done this years ago, and not wait until BBX is "stable".
I also don't think Apple, Samsung, etc. has some great time-to-market advantage over anyone else. The reason your BB has a poor camera, potentially poor build quality (stuttering keypad on 9780), slow processor, weak app market, etc. is not because it was designed a decade ago and just got to the marketplace. It is because Jim and Mike screwed up. They figure(d) the business user wouldn't want the fun stuff (which is why they are in the position they are in) and basically are overlooking QC.
I don't know how long it takes to basically release a 9700, know you screwed up, then turnaround and slam a huge processor and awesome camera in it to basically re-release as the next gen and gain market share back. Instead they give us a 9780 (with keypad stuttering problems), now 9790. These are the same weak hardware phones, so the design portion of "time-to-market" is not the issue. It can't be. The design is done. They need to give people better cameras, processor, etc. These are openly available for purchase from processor manufacturers and camera companies.
Plus, most people are happy with the design/size of their BB. I like the size and style of my 9780. I think most like the size of the Torch, 99XX. What lacks is the goodies. I would like a FFC, better overall camera, faster processor, legacy support for OS upgrades, BT native keyboard, HDMI out, and better browser. These won't be solved by handing this off to Samsung. These ideas have to be supported and issued from the top (Jim and Mike have to believe these are important and embrace them).
By giving up control of the hardware RIM also runs the risk of hardware variances conflicting with the whole user experience from model to model. For example, I may love an HTC BB but hate the Samsung BB.
The problem you are now seeing, and why RIM should be afraid, is that the revenue generated by recurring revenue streams (software) is eroding fast. Companies are abandoning ship now and going to Apple and Android where they can avoid BB Ent software, licenses, etc. I am taking my company that direction and saving big bucks per year. Our business partner did this too, with their company, abandoning RIM and saving tens of thousands per year by using iPhones for all employees.
- CrackBerry Genius
11-11-2011, 08:19 AM #23
- 2,573 Posts
- ch a loaf.
I also think they need more effective advertising. To date, I haven't seen a single ad for the Bold 99XX series, not a single one. I have yet to see an advertisement for the Torch 9850/60. Yet, I see countless Android and iPhone ads all the time. RIM has got to get in front of the ball with BBX and it's new devices and launch a comprehensive advertisement campaign to get people talking. I've shown a number of people my 9930, and they couldn't believe that it had a touchscreen. They hadn't heard a thing about the device, and that's a problem. I've had a ton of people ask me about the Galaxy S II, but only a couple ask me about the new BlackBerry. They've got to do better at getting their name and product out there.
And to humor the idea of a 3rd party handset manufacturer making BB handsets, the only ones that I think would be ok would be HTC or maybe Motorola. Samsung handsets have great screens, but that's about all in my opinion. They feel like they're made with the cheapest materials that could be found. You couldn't buy me a Samsung handset, I'm always afraid I'm going to break the battery cover or something every time I pick one up.
- CrackBerry Abuser
11-11-2011, 10:02 AM #25
- 378 Posts
RIM needs some out of the box thinkers. I have been a loyal BB user, but know after watching the Droid world evolve, I am on the fence. Look at the Galaxy Note. It is a device that actually fits a model that many of us business users want. At least Samsung is pushing the edges.
RIM is barely hanging on with what they call cutting edge. I would really like to see something really cutting edge. Something that makes me want to stay with RIM.