RIM's perception, Samsung , and getting back on top.
Today was good and exciting to see some of the new features that will be in BB10. But we have to face reality on this one. The perception around the cell phone community isn't a good one for blackberry and Rim. Out of all the people I know family, friend, co-worker, and the like I know two that have a blackberry. My brother and I and that's it. I meet a lady that saw I had a blackberry and she was like why do you have that phone they suck. I asked her did she ever own a blackberry and she said NO. So can you see how the publics perception of RIM as a company and their phone are at an all-time worst. So to the point of this whole thing. RIM need a another party to help them get back on top they can't do it alone. So that's why I'm starting to believe the rumors about RIM and Samsung working out a deal to put there OS on samsung phones exclusivly for BB10. Rim can bring this phone out and blow away the competition in specs and OS features and still won't sale very much... Because of their public perception and I don't think marketing alone will fix that... They need another company to help them get back on top and Samsung might just be that company.
- CrackBerry Master
05-01-2012, 05:21 PM #2
- 1,392 Posts
I would agree that another company such as Samsung would make sense... does not mean RIM could not do it alone... As they are a debt free company with around 2 Billion in the bank it is concievable they could go alone.... Simply partnering wiht another company is going to change other's perception.....
I'm willing to bet everything on it. RIM will announce they are partnering with another company. Its not about the money or being debt free. PERCEPTION! When someone is new to smart phone you think they are going to blackberry. No one likes blackberry. Look at the media even though they had a good showing yesterday a LOT of media outlets still don't believe they can turn it around. I'm not going to label them hater (like most) they are just looking at the big A$$ hurdle they have to jump across.
- 05-02-2012, 02:04 PM #4
- 05-02-2012, 02:11 PM #5
If your scope is Tuscon Arizona as your location indicates then I would have to say that you sample testing your friend, family members and a lady you met is not sufficient.
Try a city with a population greater than a million.
- 05-02-2012, 02:17 PM #6
It will not happen - simply because Samsung is on such a massive upswing on it's own - it's selling tens of millions of phones and between itself and Apple made 100% of the profits in the sector last quarter. It doesn't need a partnership with RIM. Moreover, BB10 is completely unproven at this point.
- 05-02-2012, 02:30 PM #7
1) Samsung would manufacture parts for RIM (as they did for Apple), but they will not build the phone for them.
2) Why would RIM want someone else to build the phone for them? Are their manufacturing expenses too high? I actually think that one of the methods for RIM to generate extra revenue is to seek to expand their manufacturing capabilities. Trackballs aside, RIM's devices have always been solidly built. Get into the business of supplying parts to other tech companies, of building navigation/entertainment systems for cars, etc. I highly doubt that outsourcing will cut costs, or raise quality, by much, if at all.
- 05-02-2012, 03:04 PM #8
It's TweetMail time Craig! - Geoffrey Peterson
- 05-03-2012, 10:48 PM #11
I think RIM should continue to manufacture their own devices. The same people that want RIM to let Samsung manufacture their handsets are the same idiots calling for RIM to sell off their infrastructure.
Sent from my BlackBerry 9930 using Tapatalk
- 05-04-2012, 08:27 AM #14
Last edited by sinsin07; 05-04-2012 at 08:33 AM.
- 05-04-2012, 08:28 AM #15
There are more option to RIM and Samsung other than Samsung building phones for RIM.
There is in fact, a highly viable opportunity to license BB10 to Samsung, which makes a large degree of operating sense for both companies...both companies have pressure, motivation and favourable risk/benefit profiles from such a deal
- CrackBerry Genius of Geniuses
05-04-2012, 08:34 AM #16
- 6,190 Posts
As far as RIM farming out hardware production to another manufacturer, I'm kind of mixed; but I can see some definite advantages to such a partnership with someone with a reputation like Samsung.
05-04-2012, 09:45 AM #17
- 5,690 Posts
- Hey, what did you expect ?
IMHO Samsung+RIM together (as a manufacturer) should have been announced @ BBWC to be a valuable action. Now, nothing should move until BB10 rocks the street. If it's a "do", then licences will be much more expensive. If it's a "die", then massive investments (dev, marketing, hardware) will be needed and then a $$ manufacturing company will be ... mandatory.
- CrackBerry Genius of Geniuses
05-04-2012, 10:39 AM #18
- 6,190 Posts