the problem is TRUST
The problem s I see it is that nobody trust RIM anymore. It can simply be broken down like this:
Trust = Credibility x Relationship
We can take this and break it down with some numbers.
Let's say RIM has a 1 in the credibility and let's just say a. 1 in the Relationship. 1 times 1 is 1. Right now the risk for them is very high. Let's just say its a 5 (I like to use low numbers for simplicity).
That will put their trust factor at 1/5... Not very good! You can use this with a rating scale as you see it to determine what works for you. This is also a very useful tool for any relationship you have professionally or personally.
If RIM can fix just one of those three segments then the trust will start to heal. Through solid and consistent communication, proper preparation, and successful delivery then can fix each pillar. The caveat though is only focus on one at a time and do it right.
Now I am pulling for RIM, I love my BB 9700 and my old 9000, and will not go Android or iPhone. For me its BB or bust, I'm here till the bitter end.
And I am going to say it, Let's Rock N' Roll This!
Last edited by raginv; 07-10-2012 at 05:23 PM. Reason: wrong URL tag
- CrackBerry Genius
07-10-2012, 07:18 PM #3
- 3,920 Posts
That's actually a very interesting analysis, and I think it definitely holds some water.
RIM definitely did itself a lot of damage in terms of credibility, and while I believe their execution has improved a lot this year, they still have a very long way to go. I'd say that "trust" has to be job one.
The other factors will correct accordingly.
Thor is doing a good job of moving this along, and is doing the right things. However I agree with Umi that his deliver needs some polishing before speaking to the mass media.
07-11-2012, 03:11 AM #6
- 1,379 Posts
I don't get this 'trust' or 'promises' thing. Its a company. They don't have what you want? Buy something else. If you're a shareholder, you shoulda got out a long time ago if you don't believe in RIM cause you're probably hurting now and have no one else to blame but yourself. I have little to no trust in RIM because I dont fully have trust in any corporation.
- CrackBerry Addict
07-11-2012, 05:26 AM #7
- 579 Posts
However in RIMs case, they've been spewing the same thing over and over about great products that will "leapfrog" the competition, that will compete, but keep releasing duds and are constantly delaying releases. That's when the trust is broken.
Trust is what keeps many consumers of Apple products around waiting for their next release instead of jumping on the competitions products. They trust Apple enough to know they won't be disappointed. RIM fails in this regard on so many levels.
- CrackBerry User
07-11-2012, 07:22 AM #9
- 75 Posts
Is it better to turn a blind eye to the egregious missteps RIM has made?
Shouldn't those be factored into a purchasing decision?
That reads dangerously like a lot of the excuse-making, we're-in-with-RIM *regardless*-of-the-dumb-things-they-do mentality that shows up from time to time here and -- bitterly ironically -- is what some refer to (talking about iPhone users) as "iSheep"
(And more ironically, it's NOT helpful to RIM to allow them carte blanche for mistake after mistake; it doesn't help them improve their game and it encourages the bad behavior by tacitly sanctioning it.)
There is most certainly a place for trust in EVERY relationship, be they personal or business.
And that trust ALWAYS has to be EARNED...
Credibility and relationship status for a company are important to their success, and how great is the risk.
If you were a small business and working with a new bank, and your portfolio was millions of dollars; the banker says to you, "just trust me on this", would you?
It is just a different perspective to look at the current opportunities RIM is facing. Nor do I plan on jumping off this platform, the BlackBerry is the best device I have ever owned and I love it, despite how many people tease me for it.
- 07-11-2012, 07:57 AM #11
When our company reorganized, they had a survey asking about management. The lowest rating was the Trust area, especially trusting that management is doing the right thing for the company and for the employees.
Low trust kills morale, and when morale hits a low, people leave. And in the last week, morale on CB seems to have taken a hit, although with Heins going on a media tour it appears to have gone up a notch. In my case, I'm still not sure if I trust that Heins is doing the right thing and telling us the whole truth about BB10 launch timing, but all I know is that it's certainly better than what the co-CEOs had been doing. So I'm not ready to jump ship yet.
- BlackBerry Diva
07-11-2012, 07:43 PM #12
- 6,971 Posts
- 07-11-2012, 08:06 PM #13
Me: I just don't trust you anymore...
RIM: Is that what this is about?
Me: I think we need to see other people
RIM: But baby, give me another chance, just wait til January. You'll see, I'll be a whole new me by then! I promise!
Me: I've heard you say those words before.
RIM: I know what I've done, and I'm sorry for letting you down twice before, but this time it's for real!
Me: I've waited too long...
RIM: So you want to go our separate ways?
Me: I don't know anymore!
RIM: But we've come so far!
Me: Honestly, it's not you, it's me...
I am hoping that BB10 rocks, I am waiting for it I didn't do an upgrade because OS7 wasn't the change I needed at the time. By the time BB10 rolls out I will be closer to truly needing an upgrade.
RIM has had a history of failed and poorly timed launches, and that speaks to their credibility. I am putting faith in Thor, I think he is leading the company the right direction and I am excited to see their future.
- 07-11-2012, 10:40 PM #15
Trust is earned and should not be expected.
What has RIM done in the past two years to earn my continued trust?
I am finding myself less interested in RIM and looking more at what the others have and can deliver now. Not a year from now..maybe.
I think RIM will find this fall and early winter that many of their customer just do not trust them anymore. I don't regardless of what Thor puts out.
Time to shut up and put up or get out. Simple.
TimZ10 STL100-4 OS: v10.1.0.2354 - Radio:v10.1.0.1917
Playbook OS v220.127.116.116
Why is the Z10 Bridge worse then it was on my 9850?
These are just some factors that some use to make decisions, and I don't blame others for going to new platforms. Each user must do what is right for them.