OS7: Now What?
It's just a rumour, but the Z10's pricing may be nudging $800 and if that's the case I'll be looking for my next device outside of the BB10 family. That could possibly mean looking outside of RIM hardware altogether, a proposition that I'm not entirely comfortable with. Which got me thinking......
We know RIM will continue to market a smaller OS7 range at a reduced price point for a few months after BB10 has been launched. One of those phones will almost certainly be the 9900, which is currently retailing in Canada for $500-$550.
My question is this: What devices do you think will get carried over and at what price point? Do you think this will be a successful strategy for RIM?
My guesses are as folllows:
9900 @ $350;
9810 @ $250;
93** @ $125.
- 01-12-13, 08:44 AM #2
OS7: Now What?
At my local Rogers store it looks like the only BB7 device they're carrying now is the 9900. A few weeks ago all other BB7 devices were displayed with the tag "Ask for more information" which for the store means not in stock. Might be able to still get them through the carrier website.
Sent from my BlackBerry 9700 using Tapatalk
- 01-12-13, 04:08 PM #4
If you're someone that gets the needed use out of what you buy to begin with and don't need to be bleeding edge, there's no worries. As I see it, eventually BB10 will drop in price when the next thing comes about, and at that point i'll consider switching myself. There's an advantage to being one generation (or a little more) behind, you're not missing an awful lot and the prices are a little easier on the ol' wallet
For speculating RIM's marketing approach, we know that OS7 is still being pushed, still alive and well so of course they're going to get a little cheaper. As usual, only time will tell the story.
- 01-12-13, 04:14 PM #6
Or save an extra 100$ and just spend 800$. Millions and millions of people can find that amount of money to buy an iphone. For a device I think is not that good at all. Its not only wealthy people who get an iphone, lots of people do.
Also if you can't afford the no contract price that's why carriers offer subsidized prices with contracts. So people with less money like yourself can buy the top end devices.
- 01-12-13, 07:16 PM #8
The odds are that all premium bb7 devices will be phased out fairly quickly, things like the 9320 will hang around as they are ideal low-end devices, especially in countries that offer payg on the blackberry which will not be feasible until cheaper bb10 models show up.
- 01-12-13, 10:26 PM #10
- 01-13-13, 04:02 PM #11
OS7: Now What?
I think a bunch of people already posted their thoughts on the comments for the Bell computer screen leak photo showing Feb 28 street date and $800 price.
Most people think the $800 is not real, and will likely be closer to $600. And with contract on a plan, subsidized by carrier contract, you may end up paying at most $199.
Honestly I think RIM, even with all the excitement, will need to keep costs below the Apple and Android flagship phones to at least keep people from leaving, and maybe help turn the tide the other way.
Sent from my BlackBerry 9810 using Crackberry Tapatalk Forum app
- 01-13-13, 04:08 PM #12
There's going to be a need to keep OS7 phones in the market for at least another year to give enterprise customers time to migrate to BES10. They'll be around for a bit, yet.
- CrackBerry Abuser
01-13-13, 07:51 PM #14
- 260 Posts
please keep in mind retail pricing can vary from store to store. Here in the U.S. Best Buy is notorious for jacking up the retail cost of a phone. AT&T corporate stores and authorized retailers will take their cost of the phone, and add $50-$100 (normally just $50) to make the "retail price" of the phone. At the retailer I was at the $50 mark-up was the case. I would then go see the same phone in best buy, and the retail price would be often $150 higher than my store had it at. Why? Not sure, to try and make their "deals" seem better?
- 01-13-13, 08:37 PM #16
- 01-14-13, 03:36 PM #19
- 01-15-13, 07:41 AM #20
- 01-15-13, 01:39 PM #21
Last edited by Oniberry; 01-15-13 at 03:00 PM.
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