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  1. timmy t's Avatar
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    Default New marketing slogan

    "Peak and Flow. The new normal".

    This would imply that these new approaches are what should be the normal way of accessing your social media accounts and moving between apps.
    It would also imply that the other OSes are old fashioned.

    What do you think?
  2. digitalman101's Avatar
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    hey Timmy,

    do not get me wrong, not a marketing person... your slogan does not inspires me that much. I get the idea, and the context is correct.

    IMHO, a slogan should immediately capture my senses and create some type of positive inner imagery. Perhaps inline with 'as natural as flow of life' (maybe too long...)
  3. xSt0rmTroop3Rx's Avatar
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    Default Re: New marketing slogan

    Two things I'd like to mention:

    1) The slogan isn't bad but I definitely feel like I've heard "the new normal," applied very recently in the mobile tech world and
    2) "Peak," should probably be replaced with "peek," given that the former implies the apex of a mountain
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  4. Roo Zilla's Avatar
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    Peek and Flow? Nobody in the non-tech community even know what they mean. You need a slogan where people immediately understand the meaning and essence of a product. Being catchy doesn't hurt either. One of the most successful ad campaigns in the last 25 years is "Pork. The other white meat." Everybody knows immediately what it means. Something along the lines of, "Blackberry, the new black." is more dramatic and catchy.

    Addendum: Not that I think "Blackberry. The new black." is any better than the OP. It's just an example of something that everybody understands.
  5. njblackberry's Avatar
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    Stick to programming.
  6. #6  

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    Using "just go with the flow" while showing the peek and flow UI elements would probably be more effective. It's a line that's already embedded in most English speaking peoples minds (North American anyway).
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    Quote Originally Posted by BlackBerry Guy View Post
    Using "just go with the flow" while showing the peek and flow UI elements would probably be more effective. It's a line that's already embedded in most English speaking peoples minds (North American anyway).
    That slogan "flows" smoothly off the tongue, but it also has a connotation somewhat contrary to the "BB people are doers" concept which seems to be at the heart of things lately. Need something else, I think.
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  8. timmy t's Avatar
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    Default

    Yes, you are right. It should be Peek.
    Of course, you don't just refer to Peek and Flow, you show it in a commercial. But at the end of the commercial, you say that.
    I guess if someone else in tech is using that phrase, you can't use it.
  9. xSt0rmTroop3Rx's Avatar
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    Default Re: New marketing slogan

    Quote Originally Posted by timmy t View Post
    Yes, you are right. It should be Peek.
    Of course, you don't just refer to Peek and Flow, you show it in a commercial. But at the end of the commercial, you say that.
    I guess if someone else in tech is using that phrase, you can't use it.
    Now that I've thought about it, I believe its the new Amazon Kindle Fire HD commercials which do the bit about being the "new normal." Definitely back to the drawing board with that one.
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  10. kbz1960's Avatar
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    BB10.......................Do It! You know you want to.
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  11. Roo Zilla's Avatar
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    Quote Originally Posted by kbz1960 View Post
    BB10.......................Do It! You know you want to.
    I don't think RIM should have any slogan that remind people of Gary Gilmour.
  12. mikeo007's Avatar
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    Quote Originally Posted by Roo Zilla View Post
    I don't think RIM should have any slogan that remind people of Gary Gilmour.
    What about Gary Busey?

    BB10 - "Great things like this only happen for the first time once."
    Roo Zilla and kbz1960 like this.
  13. Roo Zilla's Avatar
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    Quote Originally Posted by mikeo007 View Post
    What about Gary Busey?

    BB10 - "Great things like this only happen for the first time once."
    Even better. LOL
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    "Black is back. Blackberry 10."

    "Available in two flavors: with and without Keyboard."
  15. skyrocket9's Avatar
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    #15  

    Default Re: New marketing slogan

    Quote Originally Posted by kbz1960 View Post
    BB10.......................Do It! You know you want to.
    BB10...... you've tried the best now try the rest..please?
  16. njblackberry's Avatar
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    BlackBerry 10 - Not Just For The Black Sheep?
  17. njblackberry's Avatar
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    Or - BlackBerry 10; for the 99% of the world who have no idea what Peek and Flow are!.

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