New BB Campaign in India?
I don't really know if this really is new or it's just me getting it late :P
But today morning I woke up to see a full two pages AD by RIM on the front page (More like a cover over the front page)..
It's in Times of India (A leading newspaper here)
Brought an early morning smile to my face..
You can see the online version here: e-paper Sign-in
Am attaching pictures of the two pages too (Thanks to the Times of India ePaper) resized a bit for convenience..
- CrackBerry Abuser
08-09-2012, 11:34 AM #4
- 376 Posts
| Indiantelevision.com > Media, Advertising & Marketing Watch > Blackberry's new ad campaign says 'Action Begins Here'
Blackberry's new ad campaign says 'Action Begins Here'
(7 August 2012 4:15 pm)
MUMBAI: Blackberry has launched a new campaign around the concept 'Action starts here'.
The regionally developed brand campaign has been in the making over the past six months and involves strategic and creative ideation by both RIM and its creative agency BBDO. The TVC is produced by Asylum Films.
In today's fast paced society, individuals are looking to progress, take action and to be successful. No one wants to be left behind; neither do they want to be waiting as everything should be in real time.
The campaign showcases BlackBerry as an enabler of action and its strengths as a brand that supports individuals to get things done. It sends out the message that BlackBerry is for those who want more than just a smartphone. It is for people of action who put more into life to get more out of it.
This resonates strongly with the brand, as the use of the red icon or the "Splat" is a symbol of action which is unique to BlackBerry. It is the symbol of a new message incoming as an icon of action. The splat is used as a rallying symbol for those who seek to action and find opportunities in any situation.
The campaign will be unveiled across India through thematic lifestyle imagery that depicts people of action and BlackBerry devices that deliver to that promise.
From print advertisements to retail elements, digital campaign, social engagement and a unique TV commercial, the message is clear that BlackBerry is a brand for the person of action.
- CrackBerry Abuser
08-09-2012, 12:09 PM #5
- 336 Posts
- K Ink Wink
Know what? I saw the same ad on the cover and it made my day! In fact I opened a thread for it not knowing there was already one here...
RIM should start someting like this a month before they launch BB10 devices. They need the marketing firepower (read viral marketing)
Last edited by Cesare21; 08-09-2012 at 12:12 PM.
- CrackBerry Addict
08-09-2012, 01:01 PM #6BlackBerry Z10 + Playbook 64GB, Bold 9900, Bold 9700, Curve 8900, Curve 8320, Blackberry 7290
- 936 Posts
BlackBerry Addicts Similar to Alcoholics
I really hope that BB soon comes back as powerfully as it used to be.. Don't know why but in recent times the BB trend has gone down amongst my friends at least
You can get it from the site I linked select:
Times of India -> Mumbai -> Standard -> Put the date at top as 9th August..
Then open + Save image of the first two pages..
If many people want it I'll upload it somewhere later on..